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Digital revolution overshadows core marketing principles

13 July 2010

More businesses are concentrating on digital marketing at the expense of marketing's core principles, according to an industry round table.

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Anglia Business Magazine

Social networking is key to e-commerce success

13 July 2010

Business-to-business companies must look to monetise e-commerce through social networking. With business-to-consumer sites already reaping the benefits of providing a more interactive, multi-faceted service, B2B websites must follow suit to drive their businesses forward.

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Anglia Business Magazine

Video Report: State of the Region round table

9 July 2010

MANCHESTER'S business community can emerge stronger, more efficient and more competitive by being positive and forging new partnerships, an expert panel has found.

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The Business Desk

Small business digs deep into marketing mix

8 July 2010

Ninety per cent of our clients are SMEs. We know they are using a lot more web advertising. They may have been on page four of the Google search rankings a year ago and they would've been much less likely to pump money into pay per click. Now, appearing on page one or two of Google search has actually encouraged them to pump a lot more into the web [as Google rewards fast websites with better rankings].

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Marketing Week

UKFast to invest 'millions' in interactive TV

24 June 2010

UKFast, the Manchester-based web hosting company, has revealed plans to invest "several million" in the latest string to its diversification strategy - interactive internet TV.

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The Business Desk

Fun Equals Money Says UK's Best Workplace

16 June 2010

Fun and friendly workplaces are the route to economic recovery, according to some of the UK's leading businesses.

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