It would be a great deal easier just to explain that I hopped on a plane and flew there, after all I am currently flying on the smallest plane I have ever been in that we have chartered to take us from Barbados to Beef Island. But in real terms the journey started way before. And if Richard Branson has taught me anything, the brand experience is truly transferrable between Virgin businesses. My first encounter of Virgin was Culture Cub. A great band in the 80’s. They wrote a song called Victims, which has truly the best piano introduction of any pop song. I went on to approach Virgin Records years later with a demo after recording a song called “Whenever the Leaves Fall” on… Read the Rest »