It may look as though UKFast sprang out of nowhere suddenly winning awards and accreditations for a wide variety of things however what we are now experiencing is nothing new. Countless businesses before us go through the exact same process. We have for a decade (in September) been slogging away with the rest of the world oblivious to our presence. This is typical in the business world, and the best analogy of this comes from Jim Collins the author of the best selling business books “Good to Great” and “Built to Last”. He describes this common scenario in businesses by describing his “chicken and egg concept.” “Imagine an egg” he describes, “sat there doing nothing. Totally uninteresting to the outside world, yet inside there is… Read the Rest »
