A fast server is instrinsic to your marketing campaign July 4th, 2008

Did you know the speed and reliability of your website is a massive factor in the stickiness of your site, for both human visitors and search engines? For the ever demanding customer, website response rates have to be immediate. How long do you spend on a slow page which doesn’t load properly? My guess is not long at all. And neither do your potential customers. For slow websites the click-away rate is often incredibly high – and what do web users do when they’ve clicked away? They go to the next search engine listing, which just happens to be your fiercest competitor. Speaking of search engines, many of the top ones use website response rate and server speed as part of the ranking process. When… Read the Rest »

The power of the press release March 6th, 2008

I’ve been collecting information for quite some time now regarding what you think is the most important thing for your website. Currently the trend shows: • SEO at 46% • Link building at 26% • PPC at 20% • PR at 9% However, if this was reversed would it really be so bad? The highest ranking is currently SEO – if there is such a thing. This made me contemplate things. What exactly is SEO and how do we use it? Search engine optimisation has evolved with the internet and it relies on a series of complex rules to place businesses in order of relevance to your search. However, what’s the point in attempting to optimise your site if content isn’t regularly changed? If your… Read the Rest »