It was not an easy decision. There has to be a degree of emotion attached to a sponsorship deal and if it was left to pure passion and there were no financial penalties to staying, I am sure I’d do everything in my power to stay. That’s certainly how we felt at the end of last season. Each season, we review the effectiveness of the relationship and the benefits of a symbiotic relationship with a sports club. There are a great many things to consider, performance on the field, management, community contribution, hospitality, the list is endless. In spite of a poor 09/10 season and some drastic management restructuring we decided it was the right thing to remain with the club regardless of potentially difficult… Read the Rest »