The first question I ask clients wanting to set up an online business is “what are the main differences between and online business and a traditional business?” How they answer this question will mean the difference between success and failure. The answer is “there is NO difference.” The main reason that there is a high proportion of online disasters, is that business men and women fail to recognise the importance of good old fashioned customer care and communication. How many times do you see a web site without a telephone number plainly visible? Yet the owner of the site may be perplexed why the orders trickle in. Simple failures can make a massive difference and it is all about percentages. If you generate 100 visitors… Read the Rest »
