Are Core Values Marketing Hype Or Necessity? July 11th, 2010

Well its been an interesting week. I have lost a few staff who grew up in London and wanted to move closer to home. There is not really a lot you can do about that except wish them well and keep the door open. I used to hate losing valuable team members, but these days I take much more of a pragmatic approach. There are so many great people out there, losing someone is a massive opportunity to strengthen the team. If someone is leaving, it is fair to say they have been off their best for sometime. I have never met someone who has left at the top of their game. Even high achievers who leave with a big bang and a great final… Read the Rest »

The power of the press release March 6th, 2008

I’ve been collecting information for quite some time now regarding what you think is the most important thing for your website. Currently the trend shows: • SEO at 46% • Link building at 26% • PPC at 20% • PR at 9% However, if this was reversed would it really be so bad? The highest ranking is currently SEO – if there is such a thing. This made me contemplate things. What exactly is SEO and how do we use it? Search engine optimisation has evolved with the internet and it relies on a series of complex rules to place businesses in order of relevance to your search. However, what’s the point in attempting to optimise your site if content isn’t regularly changed? If your… Read the Rest »