Online marketing, where will it stop? In a desperate race to out do their competing news rivals, the Telegraph and Business Guardian both have added Anita Roddick’s name to their pay per click advertising. Traffic to the newspaper’s sites is so important; the media giants, who once ignored the Internet and search engines, now pay Google to forward them traffic. With businesses paying a premium to advertise on their sites it is imperative the newspapers grow their online presence. Any type of customer is a potential good customer and so we see topical stories driving the pay per click campaigns. Personally I don’t view it as a bad thing as I am great believer in freedom of speech and with that surely comes the freedom… Read the Rest »