The results are in from my latest poll – what makes people buy from a website? The options were trust, appearance, price and usability and the results show some very interesting trends. At 43%, trust is by far the most popular choice. So the question is how do you promote trust on your website? For ecommerce sites secure payment is imperative. Your customers need to know their personal details and cash are safe online. Internet security is a hot topic and everyone is aware of the threat of hack attacks and identity fraud. You need to demonstrate to your web visitors that yours is a reputable enterprise. An SSL certificate shows your company’s commitment to safe transactions online. UKFast clients who purchase SSL or EV… Read the Rest »
