The credit crunch at Christmas is causing no end of hardship for Woolworths plc and Entertainment UK Ltd – both arms of the Woolworths Group. The pair went bust after long-winded financial trouble, leaving other companies feeling the blow. Music and DVD retailer Zavvi, for example, is missing out on countless Christmas profits as its online shop is unable to trade. Its main supplier was Entertainment UK. So where do users go when they can’t buy from their first choice of online store? In this case the answer is: Littlewoodsdirect.com, Yellowmoon.org.uk, HMV.com, Amazon.co.uk and Asda.co.uk. These five online retailers are bidding on the search term “Woolworths” and reaping the benefits just in time for Christmas – savvy marketing if ever there was. Their sponsored links… Read the Rest »
