The line up consisted of 3 politicians, myself and another business person. One of the big topics concentrated around university fees and whether or not the £9,000 is fair.

There seems to have been a massive cultural change over the last 10 or 15 years. Blair popularised the idea that everyone should go to University and whilst headline grabbing “right-on,” or “perfect world” scenario sounds great, it actually left the country in a bit of a pickle years later,  suddenly Great Britain was short of plumbers, electricians and other tradesmen.

No worries though we had a few million Lawyers coming through the system!

The way Tony Blair portrayed university made it such that if you didn’t go you were a second class citizen. Suddenly every parent in the country was busy competing with their next door neighbours and their family members to send all their children to Uni.

Is it any wonder so many families end up in debt. I was shocked to find out how expensive university is. This coupled with Student Loans are in my opinion big enough reasons NOT to go on to higher education, unless you are learning a specific trade for a particular vocation.

People forget, a university is a business. They generate money, pay salaries and report profits just like other businesses. But are our universities in danger of focussing too much on their own profits rather than the education they are providing?

There are other ways to learn, a university degree doesn’t give you an iron clad guarantee that you are going to be successful. Sir Gerald Kauffman the labour politician there mentioned a story of a girl who he’d known who’d gone on an apprentice scheme, ending up “carry a polythene bag walking up and down a train picking up rubbish.” Whether he meant to or not (and I am sure he did not) he spoke as if this person was a second class citizen as a result of her failing the scheme. Every job has merit and never underestimate a person by the clothes they wear or their vocation.

Its interesting when asked for a show of hands how many people wanted to go to university, everyone stretched for the ceiling but there was silence. I asked the question, what is it about University that you are looking forward to? Is it the freedom? Is it the fact that you get away from your parents and you have an abundance of parties?

Now I got a reaction. I got a unanimous resounding response.

Once I’d explained that you don’t have to go to University to have a blast. I had their attention. They had not considered this option.

I never went to university, I not only had my first 4 bedroom house at 19 years old, I also had an income greater than my mother who had been teaching for 20 years.

And all from just playing the piano and being resourceful.

I must have touched a nerve or said something that the kids related to because as  soon as we’d finished the 30 or so students all gathered round me to shake my hand.  It was an overwhelming moment as I realised that in amongst all the adversity and uncertainty, I somehow represented some sort of beacon of hope. I must have been the first bit of positivity they had seen in some time.

Talking with the kids, I could see passion tempered with an air of desperation of which way they should turn.

What sort of world are we creating for the next generation? We are so busy worrying about the now, the future is being overlooked.

John Moulton is the only one who put it in a simple enough way for me to understand. “For every £3 the government earns, it spends £4.”

It doesn’t matter if you hate the conservatives, the labour government set that ball rolling. And if you hate labour, there are a plethora of indiscretions the conservatives have made. Both parties are equal in their indifference and their desire to share the blame. The world is changing quicker than our political system can deal with.

Can you imagine a simple questionnaire going out, “Do we invade Iraq?”  and “Do we invade Syria?”

The people of Britain could answer that question very simply via the internet and there would be no need for the lies and time wasting debates that precede and follow.

This would have been an administrative impossibility a decade ago. Now it would be simple and you could have an answer back on a any question in hours.

Anyway its not going to happen. I can’t see politicians voting themselves out of the control they currently have. Something has to change though. The quality of the decisions being made and the management of the diminishing funds isn’t at a high enough level to propel us forward.

So it’s no wonder that the 6th formers are looking anxious.

What are the options?

Well whatever the economy, if you are wanting to set up a business, there is no right or wrong time. There were 2 of the 17 or 18 year olds, who told me they were already making money running their own little businesses. One a cake / confectioners, the other buying shrimp. (A bit random for Manchester – mind you if you can make money trading shrimp in Manchester, my money is on this kid being an entrepreneurial superstar.) Ironically, both these 2 young people told me they were being forced to go to university by parents who already run small businesses, yet they feel that their kids need qualifications to fall back on.

Crazy really. We dont look at qualifications when assessing candidates at UKFast. We look for great people and we don’t prejudice a person based on their ability to do well in an exam environment.

As my A level Music examiner said to me after I crucified Sonata in A, “If Mozart could have heard that, he’d have turned in his grave.”

"If Mozart could have heard that, he'd have turned in his grave!"

I failed my A level, and that same examiner ended up working for me a few years later. He often said, if he’d known what I was capable of on the piano, he’d have marked me very differently. But the system wasn’t and still isn’t built for the odd ones out.

It’s a good job I failed really, I think University would have been the death of me. It would have given me the confidence to write a CV and go for interviews. It was this lack of confidence in my ability to get a job that forced me to set up my own business. Ironic really, especially as you can set up a business without a single qualification. You just need the passion and the determination and a bit of belief. The rest will come as I am finding.

I got the impression these kids just wanted to be told that they could succeed, but no one tells them that. No one wants to build up their hopes for fear they might get knocked down. The economy doesn’t help, it discourages entrepreneurialism and whilst I don’t think this is a deliberate act, I do think it’s an inevitability from the constant doom and gloom that surrounds modern politics today.

Some girls will do anything to meet Prince William.

According to the eye witness reports, it was an impressive full-summersault, with a “Ben the Chef” style face plant, which are painful enough off a diving board into the sea, but on Snowdon, this is one place I like to keep my feet firmly on the mountain side.

“The good news is she’s smiling, she’s a real tough character.” Jonathan reassured me.

I clearly don’t have exclusivity on being accident prone.

Our trips to Snowdon down at the Lake House (Castell Cidwm) are special. It is tough, and in windy conditions you have to keep your wits about you. And that’s what team building is all about. Whatever the elements throw at you, we pull together.

It sounds like the group this week had a real experience and thank God, Liz you are OK, its not every week you get airlifted to hospital by the future King Of England.

So my quick catch up with my longterm buddy and latest recruit tonight was an interesting one.

Joe joins the team to run the team building events at Castell Cidwm and offer another dimension to the team with regards to his experience running 15 gyms amd his own personal training business. He is an experienced first aider, and as loyal friend of mine he already understands our culture.

Earlier in the week he’d said, ”I have seen many businesses Loz, but I have never seen anything like this. I am not sure how UKFast actually works, it just does.”

His feedback tonight was great to hear.

“Now I get it. The team are amazing. They just never stop.”

And that’s Snowdon. By bringing the new ones into the fold and introducing them to the passion and energy, the new recruits are out in the elements and they either sink or swim.

There is no place to hide, the rests are short and as intense as the mountaineering and raft building.

They are “in or out?”

I have no regrets for the ones we lose. I don’t think any less of them, they will find a great home and business that suits them better. Its just at UKFast, it is a little different. Attention to detail is everything. We have to be very careful who we let on the team.

In truth we don’t lose many at this stage. The  recruitment process does a good job at finding like minded people. The ones that stay remember Snowdon and the stories for ever. We are able to link real personal memories with colleagues and friends. Its a great first taste of life at UKFast.

Accountants put a cost on Team Building and sadly the inland revenue dont help with the fact its not tax deductible, but once you swallow the cost and commit yourself to the journey of real investment into your team and their well being, the rewards wont be too far behind. There has to be a link with business success and profitability, however its almost unquantifiable in statistical terms. The result, it falls low down on the agenda for most businesses.

I am a firm believer in the saying,

“if you have something of great quality, and you take good care of it; you will have it for ever.”

We apply this principal to UKFast. Its competitive out there these days and with uncertainty in the economy, there is less and less margin for error. Its important to give your business the best shot. Its a simple philosophy and its one that is working very well for us. I am sure most businesses are incredibly thorough about their recruitment process, but what then? Its the next steps once people are on board, which help people and businesses blossom.

I remember getting a lot of stick from a business woman once for explaining that we regularly have staff over to our home for dinner parties and events. She’d made it clear this was a real flaw in my master plan and either way she couldn’t do it as the class of people they employ were not the sort of people they’d mix with. She and her husband have a very successful chain of pubs, so I was naturally interested in her opinion.

A few years on from first hearing that, I realise that my plan is not flawed, its just different. I totally respect other peoples ways, however I firmly believe that if you take the time to get to know your team, they’ll be more likely to fight harder for you, when you need it most. That being said, I dont know all my team members well enough, yet.

Its also important to point out at that following this method doesn’t guarantee success. But it certainly helps during the tough times and those moments when you cant be everywhere.

Even with the best strategies in place, there are always those anomalies that appear when you least expect it.

I popped over to a friends business this week in London, and the man on the intercom didn’t want to let us in. We had an appointment, we were a little late, but we just wanted to view some furniture. I calmly said, “it doesn’t matter.” The man came to the door and in spite of us mentioning the appointment was organised by his director in name, he just didn’t want to budge.

I got a text shortly after this from my friend apologising and saying about his colleague, “He learns from his mistakes and now can repeat them perfectly.”

What a great line!

Will it stop me buying from my friends business? Definitely not, however if this had been my first encounter with his brand, then definitely YES. I  think you can often predict the standard of after-sales service on the customer service you get when you first engage with a business.

Ironically in this case, with spare time before my train home, I popped in the showroom next door and saw a great alternative, so it just goes to show you, how easy it is to inadvertently damage your business.

I am not saying a team building event would have guaranteed a better result, however there is a great deal we never see about our businesses, if you leave it to chance you are bound to have more hicups. The natural reaction I often get when I recommend team building, is that “we cant afford it.”

But the best and most worthwhile events are often the cheapest. A sponsored run to help raise money for a charity, does more to raise morale along the way. A pub lunch or just a face to face thank you and a cup of tea, can work a treat.

The philosophy is one of sharing. If you don’t already subscribe to these methods of running your business or department, why not try by dipping your toe in the water and take your team out to lunch and see if the next few days are more productive. Justify it with a work group and have some thinking time outside the office.

If nothing else, it will give you time to find out about your team and really whats going on in their lives. A different viewpoint from the one your managers might prefer to keep close to their chest. By showing interest, I find it automatically lifts the team.

Bloxham was selling posters in Afflecks Palace, Ferguson had just arrived at United, Tony Wilson was giving the Factory a whole new meaning. Tim Bacon was a barman in JWJohnsons, Oglesby was at Cheadle Hulme where only weeks earlier I’d been playing against him on the great British rugby fields.

Bruno was holding centre stage at the French Restaurant, at the then Holiday Inn Crowne Plaza, Midland Hotel. I was the cheeky piano player busking my way through life.

I had never been so poor, but I had certainty that something good was just over the horizon.

I learnt pretty early on that it was never going to be that simple. I took a hundred wrong roads and although I had the belief that “one day” I’d be successful, I had not found my direction.

That direction came after a trip to New York when I realised that the next era had to involve the internet. I was now 30. I had tried and failed in so many areas, and I knew my venture had to be the right one. Without time on my side there was no margin for error.

There is a saying that behind every successful man is a good woman.

That could not be truer than in my case. My chance meeting with my now wife Gail Jones was undoubtedly a great Manchester partnership. 200 yards away from where Rolls met Royce in Albert Square, we instantly hit it off.

Many people ask me, “how do you work with your wife?” I have never had an issue with it. We both focus on different areas of the business and whilst it is sometimes hard to switch off when you live with your business partner, I have had the benefit of a soundboard for every major decision that has ever been part of the shaping of UKFast.

Has the last 10 years been an easy ride? There is no such thing! Every week there is something new. That’s the nature of business and life in general. It’s full of ups and downs. 3 days ago I had the first of 2 operations on my thumb after trapping it in a door and slicing clean through the bone. I was told that they were going to amputate it the next morning.

Not the holiday on Necker I was hoping for. But after another operation and a great deal of determination, I am told now that it will survive! And whilst the holiday has been somewhat interrupted with emergency hospital trips, the kids are oblivious to any disruptions thanks to Danielle, PA come Mary Poppins.

So I’m sat here on Turtle Beach where my daughters found 2 baby turtles yesterday fighting for survival, less than 10 minutes from hatching. Today Charlie, one of the Necker team has just helped dig out another 72 other turtles that would not have made it. And what about my thumb? Well I am managing to type, and inspired by just hearing the news that I have been very kindly awarded the EN Entrepreneur of the Year title for 2011, I am reminded that around every corner is another exciting challenge and the only pain you feel gives you a bench mark to truly appreciate the great moments in our lives.

I know my children will never forget today and the freeing of what seems like hundreds of turtles as they swim for safety around the girls ankles. I will never forget this day for very different reasons.

I haven’t won many things in my life and its typical that I am not there to celebrate with my colleagues and friends without whom I’d be average at best. However to be awarded this is just one of those moments in my life where I stopped, took a sharp intake of breath, filled my lungs and had to brace myself.

I am honoured to accept such a title. Do I deserve it? Not in a month of Sundays.  What does it mean to me now? If I thought there was any let up on the road ahead, I was mistaken. I now have an added responsibility to live up to all those kind people who have belief in me. Thank you I am truly honoured.

It seems doubly special that I find out on Necker Island, home of a great inspiration, friend and in my opinion Britain’s greatest living Entrepreneur.

If you don’t mind I have some turtles to attend to.

Lawrence Jones holding baby turtle on Necker Island

Sat here on the Necker Belle with my daughters Tegan and Poppy, my wife and business partner Gail, the girl who has stood by my side throughout all the tough times, waiting for my team to arrive.

You might at first think that it is easy to get carried away and think we’ve made it, but to the contrary, this trip is intended to help design the vision for the future. There is also a little holidaying thrown in for good measure, but ultimately we have a job to do.

The owners of HP, Bill and Dave took their key people away to a vineyard when their business was 15 years old, to crystallise their vision. It feels like one of those junction moments when we choose another mountain to climb.

So often I try to stop and think at UKFast, however the business is so much bigger now and my responsibilities are far greater, I find I never have a spare minute. If I go into work, I end up straight at the coalface. This is partly because I love it there. I love the graft and the banter from the boys and girls on the sales floor. I love the commitment from the support team, the innovators in the engine room, I love every corner of the business. The environment is inspiring; you can feel the pace as soon as you enter the top floor of City Tower and once you are in, you can’t stop.

But there are a great many decisions to make now, that in the old days, there was just less to do and more time.

So stepping back is key to being able to clear your mind in order to make the right decision. Having people around you that you trust that understand your personality and ability is also essential, that is why having directors here onboard and PA’s to catalogue the events is crucial if we are to get the absolute best result possible.

You don’t want yes men, you want people who understand when something is not right, who know how to explain when you are going in the wrong direction.

We’ve dropped anchor, and I am waiting for their plane to fly over the boat, into the tiny airport on Beef Island. It’s hard to explain how I feel at the moment. If you’d been there the very first day Neil came to do a day for free to see if he fitted the bill, you’d know what I mean.

He arrived at the door of our tiny 2 person office, a place where the 3 of us would later cram in for the next couple of years, with a computer monitor for a head; quite an apt vision really as he spent the next 12 years with his head in a box for us. He made about 5 or 6 journeys to his double-parked car before he was able to set up what I can only describe as the 2^nd largest computer Manchester has ever seen, the first being the famous First Computer in Manchester University, now in the Museum of Science and Industry. I had a great feeling. A little like the one now. I suppose its because at the time I imagined just how much work went in to dismantling his computer at home and then packing the car before he even arrived at our office. The act itself was a demonstration that this was a “giving person,” someone who is able to sacrifice his own time and needs for a bigger picture.

I threw a piece of rolled up paper to get Gail’s attention and mouthed. “I am going to make that boy a millionaire.” Whilst I haven’t quite achieved that goal yet, I was right about my judgement of character. I could not have built UKFast without the commitment of a right-hand man like Neil. He has developed inline with the needs of the company, growing from boy to man, from computer assembler to director. I had obviously seen something that day that made me think “director material.” It was a gut reaction and one that turned out to be as important and lucky as me bumping into Gail just a few months earlier.

You need a blend of luck when you are setting up something and going against all odds to try and build something lasting and worthwhile. Gail had found Neil in a basement in the Arndale Shopping Centre assembling and networking computers. How did a kid from Salford find himself such an integral part in one of the Internet’s fastest growing technology providers? There has to be luck in business and if you get a chance, you have to take it.

So as the plane flys over in the distance, the crew set off to pick up our shipmates up from the airport. I know that Gail and I are going to enjoy this experience even more than the team will. I believe this will be a defining moment that we will look back and say, “Remember the week on the Necker Belle?”

I believe being in business is about sharing. You share the hard slog and therefore you should share the good times together too. I don’t care what business sector you are in, I enjoy eating and partying with my team as much I understand the need to be a shoulder for them too at times of trouble.

It’s often said in business that you should treat your customers how you want to be treated yourself, and this is good advice, but I’d add to this, “treat your staff like you’d treat your friends.”

Why? Because if you genuinely care about the individuals who work with you and you demonstrate your commitment to them as you might a friend, they are always going to put a higher level of commitment in, and their results are directly proportional to your efforts.

I can see the speedboat coming.

Every now and then, along comes someone special. They are special because they see the challenge and not the uphill struggle.

There is no doubt, Jobs was aiming high. He enticed John Sculley away from Pepsi-Cola to serve as Apple’s CEO, asking, “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”

To change the world, you have to set out with this objective and it’s clear that early on Jobs understood the balance that style plays in the role of marketing and brand development. He understood the creation of the brand is as much about the people within the heart of the organisation as it is about the style of the product you develop. In fact, its absolutely integral to developing the most cutting edge, coolest, sexiest products. The people within the organisation have to feel that inspiration first.

He went that extra mile though and made a clan out his customers buying Apple who chose their product as much for their design as for the design of the software.

It looks like the future was more important than the product itself. A little like the positioning of the great athletes, focussing on the outcome of a game or an event, Jobs focussed on designing something so futuristic that your mind did the rest and filled in the blanks. Many clever devices more sophisticated than Apples have fallen by the wayside because they simply didn’t look authentic.

Described as a perfectionist, there are conflicting stories about Jobs’ management style. His own office describes him as calming down significantly over the years. During his role at NeXT he was described as aggressive and very different to the team at Pixar, who classed him as a “mature, mellow individual” a man who never interfered with the creative process of the filmmakers.

There is no doubt that whatever his temperament and it was most certainly artistic, he was a leader who’d never settle until it was done the best way possible.

Jobs had a reputation as a workaholic and in his early years fell out with fellow directors at Apple for holding meetings that went into the early hours and rescheduling impromptu ones the next morning at 7.30am. After an internal power struggle developed ironically between Jobs and Sculley the man he’d brought in as CEO, Apple’s board of directors sided with Sculley and removed Jobs from his managerial duties as head of the Macintosh division. Jobs resigned from Apple 5 months later and founded NeXT the same year.

Jobs claimed that being fired from Apple was the best thing that could have happened to him; “The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

It was almost a decade before his NeXT software venture (pun intended) turned a profit of $1.03m in 1994. 2 years later they were back on Apples radar, with the release of WebObjects a framework for web application development. Apple bought Jobs’ business for $429 million in 1996 and used WebObjects to build and run the Apple and iTunes Store.

After leaving Apple, back in 1986, he acquired a failing business, The Graphics Group (later renamed Pixar) from Lucasfilm’s for $10m.

He negotiated a deal with Disney to produce a number of computer-animated feature films that Disney would co-finance and distribute.

The first Toy Story, brought immediate fame and critical acclaim to the studio back in 1995. Since then, under Pixar’s creative chief John Lasseter, the company continues to create hit after hit of uniquely styled animated genius. This is testament to a great creative leader that long after his death his leap forward in inspirational animation is now the benchmark to all future animators.

In the year 2004, Jobs announced that Pixar would seek a new partner to distribute its films once its contract with Disney expired.

It was no secret Jobs and the then Disney chief executive didn’t get on. On January 24, 2006, Jobs and a new CEO Iger announced that Disney had agreed to purchase Pixar in a transaction worth $7.4 billion making Jobs The Walt Disney Company’s largest single shareholder.

Jobs had a habit of speaking his mind openly. After publically criticizing Dell for making “un-innovative beige boxes” Dell Computer’s CEO Michael Dell, responded when asked what he would do if he owned then-troubled Apple Computer at a Gartner convention, said “I’d shut it down and give the money back to the shareholders.” In 2006, Jobs sent an email to all employees when Apple’s market capitalization rose above Dell’s. The email read:

Team, it turned out that Michael Dell wasn’t perfect at predicting the future. Based on today’s stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve.

The dig between the lines for me is the reference to Dell’s lack of ability to predict the future, and not his ability to predict finances.

Jobs was far more interested in innovation putting the Apple products at the forefront of the technology world.

He quotes an old ice-hockey player, Wayne Gretzky, “I skate to where the puck is going to be, not where it has been. And we’ve always tried to do that at Apple. Since the very very beginning. And we always will.”

Shakespeare said that “True love cannot be measured” and this is true for Jobs’ passion and love for creating a difference. His contribution is incalculable; but there is maybe one word that describes the sum of all his efforts and conjures up his remarkable work; Apple.

Even to a man considered by Forbes as 13th most powerful man in the world as recently as 2010. It looks as though Murdoch’s luck is running out. And the “unlucky for some”  placing will be difficult to hold on to, with people queuing up to enact revenge.

One of the problems Murdoch faces, is his empire in the UK holds people accountable irrespective of whether you are rich, powerful or popular. He was one of the untouchables. With his TV channels and Newspaper coverage he is a powerhouse, a man who set standards and invariably changed the world.

But then along came the Internet.

I got some friendly stick last year at a round-table discussion held at UKFast’s offices in City Tower. The subject was “Pay-walls” and I predicted the collapse of The Times Online and other newspapers who chose to charge readers to use their site.

Although the Times is still online, one year on, its a shadow of its former self with traffic down to record lows. After instigating the Paywall, the publishers predicted a temporary slump. Experts were confident it would bounce back once people saw sense.

Well they’ve seen sense alright. Its just from a different perspective and it never bounced back.

Murdoch never really got the Internet. He loved newspapers and he saw them at their height when the corridors of power linked like veins pumping headlines in a coordinated fashion across the globe. Who could have predicted the fibres being laid under our pavements would one day destabilise the newspaper empire. The internet is gathering momentum and the new found power is in the lap of the consumer. It is the consumers who are now able to communicate in their masses, coordinating opinions as a collective. When Branson chose not to advertise in the News of the World and other businesses followed with their coordinated effort, there was no other alternative.

But looking at the traffic to the News of the World site before it closed, it took a similar slump to the Times, the News of the World was already floundering. It wasn’t the first time Murdoch has come unstuck on the Internet. On 20 July 2005, News Corp. bought MySpace.com and other popular social networking-themed websites, for $580 million USD. Only last month it sold off Myspace for US$35 million in a much lower key affair.

It looked at the time as a panic buy, however I think the decline of the once mighty MySpace is more down to the lack of understanding from the Murdoch boardroom of what users expect on the Internet.  In the same way Facebooks meteroric rise to fame and fortune is their obsession on giving their users everything they want quicker than everyone else.

In Murdoch’s world, the newspaper controlled the reader. It fed the news very much one way. On the internet there is a dynamic relationship between the reader and the source, so the user contributes to the source and expands the feed, creating more news.

Nowadays people dont care where news comes from, as long as its accurate and transportable.

When giants like Google take their customers into consideration when making changes to their model, you’d think other established businesses would follow suit with some simple market research. This is a lesson to us all that “listening to our customers” is the single most important rule in business.

I called Murdoch a dinosaur, not out of disrespect. As a young boy the dinosaur  was the marvel of all creatures that have been on the planet. But they are a great example of what happens when something so large is unable to adapt to rapidly changing environments.

And that is exactly what is happening here. Its nature teaching us all a lesson. After Spring comes Summer, after Autumn comes Winter. The fall invariably comes at a price. Its how you prepare for the eventualities and unforeseen circumstances that separate the good from the great.

Yet there are plenty of examples of businesses who have defied the laws of nature and ridden the economic storms of time. Sometimes business owners and people forget the disciplines that got them to the top of their game. They believe the hype and enjoy the glamour and rich pickings. This is usually the start of a slippery decline which is difficult to recover from. Good entrepreneurs bounce back, great ones learn from other peoples mistakes and whilst no one can go through business with a  perfect 10, its imperative that you never make the same mistake twice.

And a year on from the Paywall going live, how is Murdochs empire now? Well its not going well as you know as he prepares to answer to the Select Committee this week.

Was the catastrophic decline of TheTimes.co.uk and then the News Of The World a clear marker for the rest of fleet street that “Murdoch is fallible.”  With readership leaving in their droves Murdoch’s once powerful hold on Britain showed cracks. Big cracks.

These cracks never went away, they just got bigger. MySpace being a good example. The sacrifice of  the News of the World is actually a very small concession, as the 168 year old newspaper was already dying, it just needed humanely putting down.

The phone hacking incidents have certainly put a few extra nails in the coffin and all the friends he once courted are unable to throw him a life line, as what his business has done is simply appalling. With Police and Politicians likely involved, rival journalists dine out on the greatest revenge story of the past 100 years, whilst his own news channels are forced to cover the headlines that condemn their leader adding insult to injury.

The modern media is a frightening place when things go wrong. Guilty by association. The ex-leader of the IMF, in line for the President of France, singled out and arrested only to have the charges dropped once the overly sensationalised story loses stamina and fizzles out. The victim is the man who lost his job and reputation. The victor the press who profit from salacious scandals.

Back in the UK we don’t tolerate people who attack an underdog, so experts are predicting Murdoch is pretty much finished in Britain, but that should be the least of his worries. On the other side of the Atlantic, the politicians are lining up on Capital Hill. The laws are very clear in the US and it is highly likely that they will make an example of Murdoch or his  son. If there is any knowledge that these practises were going on, he could face jail sentences.

Robert Maxwell who used his sons to help him run his empire made some hefty mistakes that Murdoch might have learned from.

Maxwell’s untimely and rather strange death triggered a flood of instability with banks frantically calling in their massive loans. His two young sons desperately tried to hold the empire together, but it collapsed nevertheless. It emerged that Maxwell had used hundreds of millions of pounds from his companies’ pension funds without permission to shore up the shares of the Mirror Group, to save his companies from bankruptcy. Eventually, the pension funds were replenished with monies from investment banks and the British government.

The Maxwell companies filed for bankruptcy protection in 1992. His son, Kevin Maxwell was declared bankrupt with debts of £400 million. In 1995 Maxwell’s sons and two other former directors went on trial for conspiracy to defraud, but were unanimously acquitted by a twelve man jury in 1996. But again, guilty by association their lives were pretty much ruined.

The difference is that Maxwell had both John Majors support and Neil Kinnocks. Very different to the situatiom today that Murdoch faces where everyone has fled the scene and politicians unite in parliament against the man who they once feared.

Whatever your views on the subject, whether guilty or not, he’s guilty of underestimating the Internet and the people of Great Britain.  Incredibly a year on the £1 paywall still remains in place, in spite of the overwhelming evidence that it is killing yet another of his online businesses. Mind you, he has a little bit more to worry about at present.

Just minutes ago, the Metropolitan Police Commissioner Sir Paul Stephenson resigned.

What is it about this man? He keeps on popping up on British TV, yet he lacks the finesse of Branson and the passion of Robbins. He most certainly lacks the humility that you’ll find in abundance in the other two great men.

He comes across as a self opinionated man who likes putting people down to make himself feel better. And by surrounding himself with sycophantic people who do not openly challenge him, it is no surprise that he slipped up this week, after telling engineer Glenn Ward as he fired him on BBC’s reality TV show The Apprentice: ‘I have never yet come across an engineer who can turn his hands to business.’

Is he right? Are engineers poor business people?

Actually to put this into perspective and illustrate just how ridiculously dumb a statement this is, you have to look at other generalisations, like racism, agism etc. White people can’t dance, black people can’t swim. They are just preposterous and there is no place for generalisations in today’s society. It’s so important that people stand out from the crowd. Isn’t that what entrepreneurialism is all about?

There will always be some people that fall into sweeping generalisations like this, however no generalisation can cover all people.

Sugar just created his own new ism, engineeringism. You can’t take a group of people and publicly denounce them on National television.

Correct me if I am wrong, but engineering is a trade. It is something learnt. So why would people who chose to learn engineering as a skill be any worse or any better than people who study music, martial arts, French or whatever takes their fancy. Actually, history tells us that the people who learn the skills have a competitive advantage when setting up businesses where these skills are required.

The moment I heard this bigoted comment, I immediately thought of James Dyson an engineer who cleaned up after revolutionising the vacuum industry. Dyson’s fortune, estimated by the Sunday Times Richlist at £1.45bn, is almost double Lord Sugar’s £770m. It’s safe to say that Dyson changed the world and is in another league.

Lord Sugar defended his remarks: “I was drawing on my experience, having dealt with thousands of engineers over the years. That said, I accept the odd example that has been outlined, although James Dyson has told me many times he is an inventor not an engineer.”

Dyson’s own description of himself as an “inventor” just demonstrates his humility, the trait so lacking in Sugar.

When you start to unravel the list of great entrepreneurs over time, engineers do play a huge part.

What car would Sugar be chauffeured in if Rolls hadn’t met Royce in the Midland Hotel, Manchester back on 4th May 1904. Royce was an amazing engineer and entrepreneur. Ironically, one of the first proper apprentices too, not the wooly TV type.

Royce started his trade in 1878 when he started an apprenticeship with the Great Northern Railway company at its works in Peterborough. When he ran out of money after 3 years he joined a tool-making company in Leeds, before joining the Electric Light and Power Company. He had a stint making dynamos and electric cranes and one of his first factories opened in Trafford Park, Manchester, a stones throw from where we built UKFast’s first Data Centre.

After seeing the equipment being delivered and installed to our new DC, I have the utmost respect for engineers. From the generators to the cabling, it’s remarkable the technology that we take for granted because it’s out of sight.

It seems that the greatest revelations of all time are born out of engineering discoveries and brilliance. The Internet being probably the biggest of them all and if not, it is certainly the incubator for the engineers of tomorrow. Giving life to other great engineers like Mark Zuckerberg of Facebook who is giving the Google boys a run for their money.

What gets my goat is that Sugar continues to set such a bad example to fellow entrepreneurs of how to behave in business and worse still, he gives the public a very one dimensional view of what business is really like.

The great business people that I have met are like the great people from all walks of life. They are warm, kind and giving. We can all go through life taking, however to truly get anything of note out of life, you have to put in without expecting anything in return.

Only when you arrive at this outcome will you be truly fulfilled.

There are probably a few incredibly rich people reading this thinking “*ollocks,” yet the very same people who think that they are the pinnacle of their existence are the people who need to go back to the basics more than most.

I am not trying to be judgemental. It works for me. The day after my avalanche accident, I stopped worrying about what other people think and I just got on with doing what felt right. Then one day I just woke up years later and everything was rosy. I am not saying everything is perfect in my life. I am a million miles from where I’d like to evolve as a person. I have so much to do to improve if I am going to hit some of my goals, but I know what needs to be done and I choose very different people to Alan Sugar to aspire to. I once asked Branson if there is anyone in business who has inspired him, we were running at the time. He said firmly, “No.” he paused and said, “I do admire Nelson Mandela.” After another pause, “And Desmond Tutu.”

This supports my point that to be great, follow great people. It doesn’t matter that they are in a different walk of life. Great people will have similarities in their behaviour that help make them successful. Likewise, idiots have a habit of copying daft things!

On the subject of being an engineer. I surround myself by them because I admire the skills that I would so much love to posses. Being an entrepreneur allows me to tap into the engineering world and marvel at the things that are made possible nowadays.

Given the choice to aspire to be like Dyson, Royce, Sugar? I gave up Sugar a long time ago.

So next time you watch The Apprentice, see if you noticed he has a boardroom chair that is bigger and taller than everyone else’s. Lord Alan Sugar should stop taking himself too seriously and someone should tell him, people watch the show because of the uncertainty of who is going to be axed and not for him. Sorry Alan

Its good to see other business people and prominent ones speaking out about Sugar’s stupidity. Will King, founder of the King of Shaves grooming business and himself a mechanical engineering graduate, said he was ‘saddened’ by Lord Sugar’s very public statement, dismissing the abrasive business leader as ‘out of touch’.

This sounded very much like a challenge. And as someone who hosts hundreds of online retailers, some huge ones too, I knew I couldn’t lose.

I bet them £1 I could prove them wrong.

Sitting with my web designers and marketing team, we immediately found ways of improving their system. Their e-commerce shop was clunky although the photography was stunning, the site could never live up to the brand, because the site was slow and the user experience was poor.

We got stuck in as a project and actually built Henleys a new website and content management system to help run it. I know this is some way from our core business, however we were helping out friends and after all, I had a pound at stake.

With in a few months of UKFast getting involved, the site was bringing in significantly more money, and in December that year, they did more than £1,000,000 on the site. We’d actually done nothing more than make the user experience the most important focus point. By speeding up the site and putting the ecommerce shop on seriously fast servers on the UKFast lightening speed network and the results to date, speak for themselves. We didn’t do any “SEO” or optimisation, we didn’t try and stuff the site full of keywords, we didn’t try and cheat the search engines, we built something that users would just love, and they did!

So what went wrong?

Well this is a lesson for us all. Luckily the site is still going and although the brand is taking a battering at the moment, the site is still in action, though sadly it is not performing like it used to.

As a marketeer, when you change something, you monitor it. If it’s good you carry on, if it’s bad you stop and revert to previous stage.

Henleys recruited some in-house SEO Experts. The revenue the site generated warranted more investment in this area and quite rightly, this is what they did.

However, in my opinion, they changed too much in one go to measure what it was that stifled the traffic.

Along with moving to a new web designer, they moved their infrastructure to their designers too which resulted in a massive slow down in site performance. This was not picked up by the team as when they viewed their site, it was super fast as all the images were cached on their machine. To a normal visitor arriving for the first time, they did not have this luxury, to them, the site ran incredibly slowly.

They also changed their domain name from HenleysClothing.co.uk to Henleys.co.uk

This is a fair enough decision in the board room, however, henleysclothing.co.uk was now a massive asset and well used and loved by hundreds of thousands of consumers. It was also very popular with Google who attributes “track record” historical performance information to every domain. A new domain, is literally starting again.

With a number of other UK businesses with the name Henleys in the title, Henleys Clothing descibed the business perfectly.

This coupled with umpteen other changes to their strategy and layout, image sizes, all made it impossible for even the best marketeers to monitor what works and what doesn’t.

The result, they lost momentum and they never recovered.

Sadly, they were already doing everything right and if they’d just left it, it would have continued to flourish at the rate it was.

We have all been there. When something starts to go well, we want more. Its not until you lose what you had, that you concede where we were, was actually where we wanted to be. Hindsight is a wonderful thing, and this is why as a business owner or manager or if you are involved with an online business, there is so much information available to help you track your progress. The important thing is, no matter how excited you are for growth to keep the board happy, make small steps and measure. I call this Stop, Start, Rewind. Only when you get really good can you do the fast forward, however use this mode with caution, and if you really cant resist, make sure you have the right people on your team who will tell you the truth at every stage. More importantly, never put middle managers in between you and your key suppliers.

I had real problems reaching Ben and Simon once the site was established. When I was told news of the domain change I did everything in my power to get them information that I had on hundreds of other companies who had done similar things. I was always batted back to the same person who was pioneering all the change.

If you have people helping manage suppliers, make sure you check in regularly to ensure your team are not holding back information to protect themselves. No one likes being responsible for failure, so its imperative that you keep a close eye on the things that really matter in your business.

On a positive side, Henley’s still has a very strong brand, great clothes and if they can get the site back up to speed (quite literally) in my opinion this is fixable. If Simon and Ben are remaining at the helm, I’d imagine they will bounce back very quickly and learn from these very difficult lessons we have all had to face at some time or other. They are tremendous entrepreneurs, it is important not to underestimate what they have achieved building a huge brand in a very short amount of time.

We have an amazing statistic that the vast majority of people who leave our network, return at some point in the future. We had one this week, Gypsy Media. We had hosted them from early 2001-ish for 5 or 6 years. They left for a more competitive solution. They found that that didn’t work. They tried a more expensive solution with a competitor of ours, and after bouncing around a few suppliers, they returned. It is the most rewarding feeling, helping people achieve their goals. At the same time, it is a thankless task. Whilst it goes well, everyone assumes its the SEO specialists and the marketing teams, when it goes wrong, it’s the hosting.

Still I love it and its an amazing era. Who knows where it is going to take us, all I know I am going to keep going, small steps at a time, and measuring as I go.

I always wonder who are these early morning “driven” people? Where are they going?

I have a theory, have you ever noticed how people seem to get more irate the nearer it gets to 9.00am when driving into work? Obviously it’s not everyone, there just seem to be more people stressed as 9 o’clock approaches.

What I need are these other people, the dynamic ones who want to squeeze every last drop out of the day.

How do I get more of these early risers on my team?

Later that morning, shortly after 8am, whilst addressing my sales team, I asked ‘how many of you have been to the gym already this morning?” A handful raised their arms. The rest looked rather sleepy. I was reminded of the chap in the black BMW. I used him as an example of someone who was making the extraordinary efforts needed to better himself and live life to the absolute potential.

I made a point of saying, “we need to find out who this person is and get more of the same.” I wrote it as an action point on the white board and thought nothing more of it.

I came out of the sales meeting and my PA walked up to me explaining she’d had a strange email, from a mystery man in a black BMW who’d seen me this morning and wanted to meet up.

Now is this coincidence or is there something deeper here? Something working at an unconscious level? Personally too many things like this happen to me and have done throughout my life to think its coincidence. The word coincidence merely exists to service the sceptics. I believe if you focus on something hard enough it will manifest itself in time.

One of the things we consciously focussed on from the outset at UKFast, was and still is to recruit quality people. Bill Gate’s quote sums up the need for great people.

“A people hire A people. B people Hire C people.”

We have a grading mechanism at work, Gold, Silver, Bronze that I learnt from Tony Robbins. After going to a seminar with my wife and business partner Gail, we decided to try the grading system. What was interesting, everyone graded each other identically and when we listed the Bronze people, the managers all turned and said, these are the people that sap our time and resources.

It’s no coincidence that we now have the most engaged workforce at UKFast we have ever had? There are still serious amounts we can do to improve it further, but understanding that we are a long way from the finished article makes us focus on the continual improvements necessary to achieve the very best possible.

If I knew the answer to recruiting the perfect person, I’d bottle it and put it on the supermarket shelves. As fast as I think I have a defined formula, I find an outstanding individual who bucks the trend.

Attracting great people is one thing, but its only part of the goal. Keeping great staff has to be even higher on every business persons agenda these days. With tools like LinkedIn and Facebook, if you don’t give back to your team, it is highly likely they might consider alternative arrangements.

It is a never ending conundrum keeping the balance, yet I believe it is an absolute must.

At last years Christmas party I was also able to welcome back 4 people who had left UKFast and now returned. I mentioned every one of them and publicly reminded myself of the sort of business we’d have now if they’d never left. One of the guys said that when he got the call, he couldn’t contain himself. He’d been enticed away with a bigger salary and title with all the trappings. What he or his new employer hadn’t taken into consideration is that he was never going to fit in.

We recruit on dynamic. For us it is less about skill-set and more about personality. If you fit in, we can teach you the rest. On the other hand, big personalities in the wrong environment can be a real disruption and need a very particular style of management.

My philosophy is invest in the selection process from the outset. I hate having to let great people go, simply because they didn’t quite fit in, or that they felt the pace wasn’t right for them. So many business people shy away from spending the money spoiling their team members, yet spend thousands on recruitment and retraining for people that they have to replace.

By keeping people, think of the recruitment fees you save. Think of the experience you keep on your team, the knowledge and depth of understanding that develops over time. Its not to be underestimated.

The selection process at UKFast, just gets harder each year.

One of our favourite uses of our training centre in Wales, Castell Cidwm is for the new recruits and for their initiation into the UKFast culture. Over the years I have received a fair amount of criticism for my tactics of taking newly recruited people away to a remote hideaway to take them out of their comfort zone. Our model has been described by more traditional business folk as barbaric and a waste of money.

However if you ask the members who make it, you will only hear of the satisfaction that comes from people who exceeded their own expectations. People inspired.

And I suppose that’s what it is all about at the end of the day. Inspiration.

I love taking people and helping them over achieve. Giving them roles or responsibilities they might not ordinarily earn in other walks of life. Its often the people who were told, “you will never amount to anything” that are the most fun to inspire. They have a point to prove and they are the ones who surprise their friends and colleagues as they develop faster than everyone else around.

So back to the guy driving the car who contacted me, although he doesn’t work for me, its inspiring just knowing there are others out there who are prepared to put in more at their own expense. It’s self sacrifice and its the only way to ensure success. Set your alarm clock 2 hours earlier, get yourself to the gym and start cramming in more to every single day. I believe you will be far more useful to your team around you.

It might sound like hard work, but watch what happens. A few years ago, I made a conscious effort to do precisely that, and every year I step up and add more to my schedule. It is certainly working for me, and I have a number of other successful people I know who adopt a very similar strategy.

See you in the gym tomorrow.

I was about to start blogging about the fact that when you have a wife and children, suddenly you seem to become more successful. I first came accross this theory when Vernon Lord a then finance director at Granada jokingly commented that he disliked me, there is always a little truth in the jest. He said, “you have no wife, kids, loan repayments, school fees, ex-wives. You have nothing that ensures you have to perform.”

I reminded him that I’d never missed my target and that I was his most consistent performer. “That’s another reason, you have messed up my theory!” he said.

And actually, during the BBC Sports Personality Of The Year, I am reminded that my theory is completely inaccurate. Merely a coincidence. There are millions of unsuccessful parents as well as successful ones. I have the association of this,  just like Veron, because over the years I have seen people step up when they have children.

So yes, becoming a father or mother  is a driving force, but it doesn’t guarantee success and what about the individuals who are well on their way to success long before they settle down?

They announced the winner of the Life Time Achievers Award, David Beckham, he is a great example of someone who was inspired from an early age.

In fact Beckham optimizes real inspiration, and its something he has had since his childhood. Are the qualities you find in a David Beckham character the same ones required in someone who is successful in business? Absolutely. They are one and the same. However where sport has some great personalities, it concerns me that on the very same channel, we are spoon fed Sugar as the equivalent role model for the business world. Sorry Mr Sugar, I am sure you are a very nice man off camera and all aggressive finger wagging is just for TV, however you are no David Beckham. It does make me think we need better role models in business.

I remember hearing a comment from a senior official in the IOD (Institute of Directors) the year I was kindly awarded, Young Director of the Year, it was explained to me that the then Alan Sugar, (prior to his first title of Sir) was setting a very bad example in the manner he was conducting himself in the boardroom, saying “your fired.”

I have to agree on the basis that really you’d find yourself in an employment tribunal if you really behaved like that with your staff, so for young business people who are aspiring to be entrepreneurs, Sugar is not someone I’d recommend emulating. There are much greater leaders out there.

John Timpson being one of my favourites. Another man who is a massive fan of Timpson, is a friend and client James Kight of Printerland. He is a good example of one of those driven characters too, a Beckham of the online world.

Gail pointed out that 2 of Alan Sugar’s directors joked that neither had ever had a compliment in the 14 or so years they’d worked for him. I find this extraordinary and actually quiet intriguing. My real concern with Sugar is his lack of humility and if you have any doubt, look at the chair he uses in his boardroom. It is higher than all the others, almost throne like.

If you want to gain the respect of your team members, work along side them, yes direct, but do not “Lord” things over them.

And bending back to Beckham, it is lovely to see a grown man, a real celebrity genuinely humbled when picking up his well earned Lifetime achievers award.

And here is the difference, during his speech he talked about everyone elses hard work, he never mentioned his own commitment, not once. Great leaders take it on the chin and  blame themselves when things go wrong, but you can really spot the best leaders by their lack of appetite to take the glory. They reflect praise and credit others when they are complimented on their success. Beckham stands out as one of those greats, and his speech was a pleasure to watch.

Described by Sir Alex Ferguson as someone who hung back after training to carry on practicing, a joy to watch. You can only imagine the work he put in. He was 16 when he joined the men at Manchester United. If that is not praise enough, I thought HRH Prince William summed it up superbly, when he credited his “*skill, passion and dignity.”

Are these not the essential ingredients I am hunting down? Whatever walk of life you want to be successful in, I think this is as succinct as you can put it.

If there is one other thing that amplifies success and I know is true in my case, behind every successful man there’s a strong woman. Victoria Beckham may not be the most popular person in showbiz, but who can deny her strength of character. Victoria is a formidable woman and an exceptional business person in her own right. It is great to hear a modern day living legend like Beckham speak from the heart and credit his wife saying “she truly is an inspiration to me every single day.”

So maybe a wife is needed afterall?

Have a great Christmas and thank you for reading.

Back in 2011

Best wishes from everyone at UKFast

Lawrence

—————->

* “His contribution to football during his 18 years in the professional game has been exceptionable. As a player he has served loyally as England’s captain for many years, providing us fans with some of the most memorable moments of English football for a generation. During his career he has had highs and lows, but has always remained determined committing himself fully to his Country, his team mates, and to his fans when he is on the field to play. Most importantly, he is an example to young and inspiring footballers of all ages and stages of their career of how to play the game with skill, passion and dignity. Many congratulations David, a well deserved award” HRH Prince William

“Indeed it was a great pleasure to play with David Beckham, a great joy. He is a great footballer and I think even a better person.” Zinedine Zidane

Charles Dickens famously said:

“Annual income twenty pounds, annual expenditure nineteen nineteen six, result happiness.

Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery.”

With all the technology at our fingertips in today’s society how can we not balance the books? Where else in the world can you get away from this sort of lack of control where you can spend more than you make? Oh yes, I forgot, the Banks!

Between the previous government and the banking community we really have been cast out to sea. Yet in spite of all the warning signs, the government continue to spend like it’s “going out of fashion,” and sadly our once great nation is precisely doing just that.

To make matters worse, we have a disproportionate number of school leavers wanting to please parents by going to University. It’s become fashionable. Everyone’s kid on everyone’s street has to go to university, or they are made to feel inadequate.

And where does that leave us? Well, with a big shortage of tradesmen, plumbers, laborers, plasters, electricians, builders, and too many students. The majority, who leave university with a degree in a subject they will never develop and worse with massive debt, and no real skills of any use to the new employer, who has to now start to train and prepare them for industry.

When I was 19, I had bought my first flat. It had 4 bedrooms and it cost around the same amount most students are indebted for when they now leave Uni. I was just lucky. I couldn’t afford to go to University, plus I was considered too dumb.

I am a great believer in setting yourself up for success, but looking at the government and their propensity to spend money we don’t have and their desire to pick on the defenseless, namely the students who have been lead in to a quagmire of debt, only to be told that its just about to get worse.

I don’t condone the riots in London last week, but the same time I understand what its like to be suffocated, and the only thing to do when you are beaten and suppressed is to fight back. The problem is there is no vehicle to do so in this country. So under pressure, fuelled by cheap alcohol, they let themselves and their fellow UK citizens down.

Sitting in the London Palladium you’d not have known there was a full-scale riot going on in the capital. When Prince Charles and Camilla arrived and sat down in their box overlooking the stage, you’d never have guessed that they’d been through such an ordeal.

I’d popped out just before the Royal Variety show started and saw the car the Price Charles arrived in, it had been attacked by thugs and a window was broken. Can you imagine what went through their minds as their car was set upon? And when the police were criticized for bringing the Royals to the Palladium knowing there were violent demonstrations going on, Charles merely said, “you can’t have a Royal Variety performance without Royalty.” And that was that. Looking at the pictures, you can see Charles sat upright throughout the ordeal; you have to admire his courage. I could not have remained so composed.

How do you tell a government that we are setting our next generations up for an even bigger failure when they cant see and wont listen?

There are so many areas where the government could focus its attention. We could get out of Iraq and Afghanistan. How much better off would the UK economy be (let alone the parents of our brave soldiers who lost their lives) if we’d not been misled into the “War on Terror” in the beginning?

We’d be significantly better off.

It’s a back-to-front society, where the politicians are untouchable.

As an entrepreneur, we are a group of people who do not have it as easy. We do not have a cushion to fall back on and the state that we so eagerly feed crushes anyone who fails to comply or who falls behind with taxes. Unlike when the banks mess up, small businesses are literarily wound up. And for those of us who make it, we are then continually wound up, by the civil servants chasing our tax in a manner that is indefensible; there is not a business in the world that would survive with the customer service skills of a tax collector.

Ironically “we are the hand that feeds” yet they devour our earnings in the guise of taxation. To add insult to injury, they waste money because the people managing it do not understand just how hard it is to earn.  I really wouldn’t feel this way if I knew they were spending our money wisely on good causes, but with the Expenses Scandals still fresh in our minds it is very difficult to trust.

If only we could take every politician and make them work a proper working week without expenses, on the minimum wage as part of their induction. How long would it take before they start to see just how tough it is and learn the value of our currency, but even then, would they spend our taxes any the wiser? I doubt it.

Why do people who don’t understand how to generate money run our country and run our banks? This is fundamentally flawed because I don’t care what political or economic degrees today’s politicians have, how employable are the majority in industry?

And whilst London’s burning, the rest of us graft whilst the same people who are still lighting the fires, digging the UK into the biggest hole in its history, blame everybody but themselves.

And in a way, I cant blame them either. They are leaderless too, rudderless, their jobs lack challenge and they are unable to think for themselves. What can they do about this spiraling problem?

Raise the VAT, charge the students, sell the gold, etc.

With all the riots, the bank problems and the worries of the wider economy and global recession, a couple of weeks ago, I sat with my 2 little girls trying to explain to a 4 and 7 year old that there are other children so less fortunate than us, and whilst we crammed presents in to shoe boxes, yes, shoe boxes in wrapping paper, I fought back tears as Gail explained why we were putting tooth brushes in there too.

It’s a messed up world out there and if there ever was a time for people in business to come together and make a difference, it is now. It makes good business sense too, to help those around you in your community whilst you still have one.

You dont have to make mistakes to learn, the smartest amongst us learn very quickly to avoid pitfalls, however there is no better way to solidify in your mind, when you get that inevitable thought, “well I never want to do that again.”

Yet even though it is a tried and tested method of learning and an important part of our evolution process, I know as a business person we live in fear of making mistakes, both our own and others around us.

An an MD of a company depending on the severity of an error,  mistakes can cost huge sums of money and even worse. How you deal with people making mistakes in my opinion determines your character and your integrity as a leader or manager? I have had to question my antics at times when I reflect over my career. Nowadays  I am deliberately adopting a much more relaxed style, I believe as your ability to deal with adversity develops, so does your character.

For me personally 2010 has been an amazing year. Not for the financial results of UKFast, we’ve done well, but we could have done a great deal better, but that’s hindsight. If I know even a year ago what I know now, I’d be in a much better place financially, but the lessons I have learned far outweigh any financial disposition. The lessons I have learned in 2010 shaped me as a man both at home and at work.

Warren Buffet took 18 years to make his first million. Now I am not comparing myself to Buffet. He is a one of kind genuis, however it does give us all hope. Think about it.

What went wrong for the first 18 years of Buffets business life? Probably a bit of everything. Its not easy generating cash from a zero start. I know, UKFast started with just Gail and myself in a spare bedroom with a telephone and plain good old fashioned British ambition. One of the lessons I learned then was to get an office quickly, or I’d have ended up with 8 children and very little of anything else.

Back on Buffet’s journey something inside of him must have changed. A light bulb moment, because after those 18 years of practicing, he switched into overdrive and damn near everything from then on in turned to gold. Suddenly he had an understanding.

This sort of magic doesn’t happen very often and sadly if it does, it is usually in people’s twilight years. I remember driving my first Ferrari thinking, why didn’t I have this when I was 20?

The simple truth is that I’d not got the experience, knowledge and confidence to take control of my life. I’d not made enough mistakes! Maybe that’s not quite true. I’d made plenty of mistakes, I just hadn’t started learning from them at this stage in my life.

Nowadays with everything I have learnt so far from both my own experiences and those of my friends, it is so much easier. What I am learning is that we over-complicate everything. The simplest formulas often produce the greatest return on investment.

I have also identified that making money and living your life to the full are directly linked and actually most people don’t fulfill their ambition for fear of making mistakes which is ironic when you consider its the people who just plunge in head first that learn the quickest whether its the hard way or not.

Schools and bureaucracy discourage people from making mistakes and actually its the one thing that is absolutely essential if you want to reach the heights of success. By having too many rules we inhibit growth. Rules result in punishment, punishment removes the fun and freedom to make mistakes, and this directly inhibits growth.

I have learnt that the more freedom you give people, the harder they seem to work and the faster they develop. And if they make mistakes, (because they will) what do you do?

There is only one answer to this question, give people support, give them a hug, but never criticize. The size of the cock up will be directly linked to the feeling of pain and remorse they will be experiencing regardless of whether you mention it or chastise them or not. In fact this is something worth investing real effort in. I have seen my team develop far quicker than before and actually this is true of my 2 little girls too. A friend of mine who works in the same office commented on our team “bouncing” and that they stood out a mile from others in the building. The only thing I have consciously changed is deliberately giving people more freedom.

Now I am not saying completely throw caution to the wind and take your eye off the ball and remove all controls. Merely encourage your team to think things through and ask for help on the tricky decisions. This will help minimise the risk of error and when people mess up, remind them of all the great stuff they have done and bite your tongue and not the hand that feeds you.

Ghandi famously said, “Freedom is not worth having if it does not include the freedom to make mistakes.”

As your team develops, if you are doing a good job you will wake up one day and you will be surrounded by awesome people who genuinely care about your every need and your sense of responsibility is suddenly extended to the lives of not only colleagues but the wives, girlfriends, husbands, kids and suddenly you are rich, but not necessarily in the way you might have planned at the outset of your journey. Rich from all the experiences, you will need a lifetime to pass on. And here lies the problem, with only half my life left, I have an impossible task ahead.

So inevitably we all have to learn a great deal of our lessons ourselves, which makes sense really. Its nice to hear opinions, yet how many times have you gone and made the mistake anyway. Its that freedom that Ghandi talks about that is truly inspiring. If you can have the courage to let go or rather let things go, you will ultimately get the greatest freedom of all.

“What’s that?” I replied.

“That feeling inside of you now…. it hurts doesn’t it.”

It certainly did and although I smiled, I thought, I am not giving him the pleasure of saying that again.

I realised why he is such a great motivator. That’s all he had to say, a simple observation, making me focus on the pain I was feeling and boy it hurt all the more.

I had been warned that this is Richard Branson’s game. We were the last to leave the beach, all the others had gone back up the hill to the Great House. It was after midnight and Richard said, “Right, who’s for a game of Perudo?”

If you were like me and had no idea what Perudo is, it is a game of dice that is played on the streets of Peru.

It was during the game I asked Richard if he’d mind if I’d interview him. I had spoken to the EN Magazine and they’d expressed an interest in it. Richard agreed to the idea and on the last day before leaving whilst sitting in his kitchen I had one of the most enlightening conversations of my life. It was a great moment with the kids playing with baby tortoises in the garden and Gail and Joan talking in the background, I really felt a million dollars.

To get advice and insights from a man like Branson is a serious gift and that’s one of the reasons I feel the need to share them. He is a man who does things the “wrong way,” he bucks convention and he is one of the few men alive who have managed to create, maintain and grow huge corporations yet maintain his entrepreneurial flair.

So when he talks, I listen.

Without spoiling the interview, one of the things I highlighted is Richards propensity to compete, at everything.

He plays tennis twice a day, he is always playing chess, backgammon, or racing round the island on a catermaran or kite surf. The man never stops, but there is always a challenge imbedded in everything he does. I highlighted this and he said something along the lines, “life’s all about the challenge.”

Ten days later on business in Dubai, a friend showed me his computer screen and I read the headline, “UKFast wins IT employer of the year.” It was a really proud moment. I’d completely forgotten it was the week of the UK IT Awards.

It means a great deal to win an award because they represent milestones in our history. They are accolades that are owned entirely by the team and reinforce why we all work so hard at constantly trying to improve and better ourselves.

So this week, as finalists at the MEN Awards in Manchester it would have been the “triple” if we’d picked it up. We were in the £10m to £25m category. We’d previously won the under £10m group in 2008.

It was a disappointment even though I wasn’t truly expecting us to win it. It was jolly decent of them to include us again, and as they announced the winner, I remembered that Branson moment. I focussed on the pain of losing and turned up the dial and as I did, I began to understand.

It was right that we didn’t win it. We can do so much better. There aren’t more hours in the  day, yet we are wasting time by not being as organised as we could be. I savored the moment. This is the fuel that I need to rise to the next level and understanding this fills me with confidence. I realised that losing is as important as winning and the sinking feeling of losing is actually a great motivator.

Back in the kitchen on Necker, I reminded Richard of one of his biggest losses. I asked him how he felt after the Northern Rock debacle, where after huge amounts of work and courage to take on one of the biggest mess ups in banking history, his bid and his team, Virgin Money were ignored for a weaker state run option. He spoke at length about winning and losing and on this particular occasion, he said, “Oh, I went out and got completely pissed!”

I now understood. It is the avoidance of feeling failure that partly drives him. It is common sense, if you remember the feeling, you are more likely to work harder to avoid it. I remembered just how motivated I was to improve when playing Peruda.

As a man who has had plenty of practice of getting things wrong, I have been using failure as an effective mechanism to inspire change without knowing it. But this time with the added weight of my entire focus on my failure to bring home the prize to the most deserving workforce I have ever had the pleasure to work along side, I felt sick.

That feeling drove to ask  the question, “What else can I do to drive UKFast even further, even faster making our product the very best in the market place and setting a new standard in hosting?”

With all the great people supporting me, I do believe I have the answers, I certainly have the right team around me both in and outside of work. Looking through these new set of spectacles, I am beginning to think I have been over complicating something that is essentially very simple.

But strangely, that horrible empty feeling became almost pleasant, knowing that I am about to take the reigns and step up a gear or two and inspire the UKFast team, after all I have only myself to blame, and only I can set the example. I have some extraordinary goals and I cannot afford to miss them. I cant imagine the pain and disappointment for all of us involved.

It is safe to say I am going to do everything necessary to avoid the negative association with missing future amazing milestones.

So I headed to Wales for a simple weekend in the mountains with my family and some of my closest friends. I am feeling inspired, truly inspired.

A few years ago I was a dreamer. A hopeless young man desperate for a purpose, directionless.

Today, I am a man on a mission. I know where I am going and why. I have a greater understanding of the game. I’m here to compete. I am on this planet to make a difference. I cannot wait for monday morning!

Oh, and back on Necker, I won those next 2 games by the way. I am sure you can guess what I said to Richard.

It was earlier this year when I could have gone one of 2 directions. Do I carry on the potentially expensive quest of developing our business in a carbon neutral fashion? Is there a guarantee at the end of it, I will find a viable alternative?

I was ready to throw in the towel, when I was challenged by one of the worlds greatest entrepreneurs. He didn’t directly challenge me, yet his words spoke volumes. I cannot give up. Here is a man who is pioneering space travel, undoubtedly one of the hardest of any of man’s achievements. But I think this is what great leaders and adventurers do. If you set out on a journey and you know the outcome, it sort of spoils the occasion. It’s the not knowing, the uncertainty that makes life interesting.

I have realised that I love the uncertainty. This is why I love sport. I love competing, because win or lose, its not really the point, but to fight for something, this is everything. And the longer the fight, the harder the challenge, the more enjoyable the journey.

So when I was reminded that “the world is changing and every business will have to adapt to meet the new climate changing demands.” The thought of our business, our sector, one of the fastest, if not the fastest growing sectors in the world operating without an abundance of power, is a scary prospect. The internet cannot run without electricity and its requirements are huge.

And this is where some of the guilt or rather realisation came from, when a power expert reminded me, “your data centres probably use more power than all the hospitals in Manchester combined.” This comment hit home.

And being around achievers like Branson makes you think, I just have to try harder. I have to raise my goals to new heights if I am to compete and achieve at my highest potential.

And so the journey began. Thousands of miles away in world apart from Necker, at the foot of Snowdon I made my first step on this new journey of uncertainty.

In the pouring rain I whistled the dogs and set off to climb Snowdon. I have lost count the number of times I have climbed to the top of Snowdon, yet I never tire of the experience.

I love time alone to think and there is no better place than our valley, if not for the solitary nature but for the fact my mobile is inoperable in the area. It was whilst walking I started tackling my goals. What was I trying to achieve?

The facts. We are building a datacentre. We use too much power. The power is incredibly expensive and the power companies are not the easiest to deal with. We are growing at an extraordinary rate. The internet is NOT going to get smaller and therefore the impact on the environment from not just UKFast but all hosting providers is substantial.

“Its easy,” I thought, “I need to set up an electricity company, that somehow generates power from the elements.”

I will spare you every thought, but on the way down from the summit of Snowdon, I took a different route. I dont know why, I just did. For some reason I just went off the track in a direction I’d never been before towards our lake Llyn Llewlyn. I wondered, with all that water that we own, is there not a way who we can harness the power from the weir at the end? I looked at the waves from the howling gale and contemplated wind turbines at the end of the valley.

I followed a river that I’d stumbled upon and carried on towards the farm above the railtracks.

I believe if you focus on something hard enough you get the desired result.

I took a shortcut through our next door but one neighbours farm. And this is where the journey really began.

I’d never considered hydro-electric power generation as a possibility, because I knew nothing of the subject. What’s the likelihood of finding a local farmer, a next door neighbour, in the process of building a hydro-electric power station with water that flows off Snowdon into our lake?

I dug a little deeper and realised this is a massive opportunity to fulfill my goals. The further I investigated, the more committed I became. I remember the board of directors at UKFast when I first came up with a diagram on becoming greener. Paul asked me if one of my girls had drawn it. He was correct of course, it was an idea, not a plan at this stage.

When I came back to Manchester and explained I wanted to invest millions into a scheme to power all our datacentres using gravity and water, they stared at me, waiting for a punch-line. But underneath, they were hooked. How can you not be?

The schemes create power. Green power. They are profitable and although capital intensive the ROI is relatively quick over a 4 to 5 year period.

I put a team together of the absolute best professionals in the industry and we set about securing some if the top sites in North Wales. We now have 11 sites where every one of them is more than 1 year into a 2 to 3 year completion period.

And until we have enough power to generate our entire datacentre and network we simply registered and purchased a huge number of carbon credits for the interim, until all the schemes are ready. With all 11 schemes we anticipate being able to generate enough power to manage 5 or 6 datacentres.

In the meantime, its funny how things start to snowball, my passion for this subject is self evident and since I have been allowed to talk about it openly, (as prior to this week I have had to keep this a secret for 7 months!) some huge opportunities have arisen and a serious number of entrepreneurs are taking an interest, in a BIG way.

I had originally intended on getting all the big hosting companies together and forming an alliance where we are able to make a massive difference and set a new standard. Branson kindly put me in touch with the Carbon War Room and I believe that the opportunity to help the environment is greater than conflicts that competition creates.

Meanwhile back on Necker, I reflect on the immense progression we have made already this year. UKFast Energy is now incorporated. We are in the process of obtaining a license to sell electricity and we are already able to help businesses become carbon neutral and sell carbon credits. UKFast is the first hosting company in the world to be PAS certified, which is an awesome accreditation and one we are very proud of. Its all incredibly exciting and its just the beginning.

And if you are wondering whats next, I’ll let you into a secret. It’s Wind Power.

I am off kite surfing!

IMG_0599

This is an edited version on an experience I went through in 2001. It was a horrific experience, it was my worst nightmare. But which part is the nightmare?

Another great week flies by and what are we left with? What do we have to show for it? What can you say you did this week that was different form the last?

My concentration was broken by Jonathan and Paul who had reached an amicable agreement and were enthusiastically shaking hands. The negotiation course was a success. It had been a goal of mine to hold a training course up in the forest above Beddgelert. Its a 7 mile round trip in total from the house to the secluded lake, Llyn Llwellyn,. It’s great just sitting around the edges of the lake with your feet dangling in the water sharing a picnic and ideas. It is one of those special destinations where I love to spend time thinking. Rain or shine, it is heaven. I have had some of my best memories around that lake, it was Tegan’s first big walk the day before she climbed Snowdon at the age of 5 years old. We sat counting tadpoles and we’d been gone for so long Gail had seen the mountain rescue helicopter out and assumed the worst.

So the question on the tip of my tongue that week, was “if I was never allowed back into UKFast to influence and support my colleagues, what gifts do I need to give my managers and directors to aid them in building the UKFast brand bigger, stronger and faster than I ever could?”

It is very easy to call in consultants and trainers, however I hinted in my last blog that sometimes the answers are much closer to home. Who really understands the culture of your business like you do? Yet so often we look for outside help. I am as guilty of this as the next man, as a business owner / operator I have seen the benefits of outside intervention; fresh ideas, new energy and a different perspective.

At some point though, it’s healthy to stop and reflect. What about refreshing our own ideas? How can I really make this better? If you ask a great question, you usually get a great answer. If you ask an extraordinary question, you get an extraordinary answer. Too often, we cruise from day to day simply missing the bigger picture.

After asking a great question I realised that the answers have to come from within. All the senior people within the business need to discover the answers for themselves, to truly appreciate them. Somehow I needed to impart all my knowledge and experience of 25 years in business and at the same time inspire a similar result from my colleagues, utilising everyones talents.

Luckily I am following in great footsteps of some incredible entrepreneurs. The people I am learning from are simply extraordinary in every way. Their personal achievements, their professional achievements, their appetite for life, their hunger for more, are all off the scale.

I am a people watcher and I have made an effort to get to know people who are at the top of their profession. There is no better way to learn. My wife Gail might have taken this one step too far by booking me some coaching sessions with the World Number 1 squash professional, Nick Matthews. But do you get my point? If you want to become a great artist for example, go and talk with Mary Feddon, and hurry up she is 96 years old. Go and talk with Harold Riley, he studied underneath L S Lowry, and has painted portraits of more Popes than any other man in history. These are normal people like you and I, but unless you meet great people how can you learn the habits that will help you in turn become great, just as they have.

I remember thinking Lowry was overrated. I never understood why Lowry achieved the fame and distinction he did. It was only by asking a question at 17 years old in Harold Riley’s house, “who drew this?” I was looking into the eyes of the most wonderful protrait. A simple style, the sort of art I knew how to appreciate. I was knocked for 6 when I was told it was Lowry. It changed my stance from that day forward. I was able to look deeper into Lowry’s paintings and see something that I could never see before.

Riley obviously inspired by greatness is on his own personal journey of success.

So how do these once normal people, like you and I, achieve greatness? The answers are all around you. Look at everything that has gone before. Learn from every encounter. What have I experienced? What have I seen? Ask yourself great questions.

By setting down everything I have seen in my life, everything that helps me grow, I am able to catalogue a very interesting picture. I actually find that I am more experienced in certain areas than I previously realised. It also helps me identify areas where I need further focus to help me grow and learn.

UKFast Board in Wales

By getting all our directors to do the same, in an environment well away from UKFast head office, with clear heads and no interruptions, it is amazing what you will achieve. The results of our most recent summit I refer to are priceless and the impact of the changes we made are so apparent and invaluable.

It is amazing how resourceful people are and just what skills colleagues already possess. Too often we “take for granted” and ignore what is right under our noses. You learn things about colleagues when you spend time in close proximity for extended periods, that ordinarily you might never find out.

By drawing on our experiences we are able to build a much more complete management training program that suits our style. Every business is different and it is important not to blindly follow where others have previously succeeded. What works for someone else, might not work for you. A great deal of thought is required and this is why Gail and I chose to involve our board of directors over consultants.

We followed the format of training we experienced recently in Fiji and started the day off with a run around our lake Llyn Cwellyn. We then worked from 8am until 11pm each night. Most of the time outside by the edge of the lake as we were blessed with incredible blue skies and perfect sunshine. Not something usually associated with the Snowdon National Park.

Maintaining the momentum of a think-tank or focus group is essential. If energy dips, so does your momentum. If you are an organiser of an event, I have learnt to get everyone up, shake it off and do some exercise, bounce up and down if necessary. We broke up the day using the quad bikes too, the kids helped enormously, its amazing when you are sat around thinking, just how a 6 year old can contribute. Everyone’s perspective is vital, wrong or right. Each thought takes you in a new direction. Each cul-de-sac needs close inspection, often the breakthrough moments come when you least expect them. They are there to be discovered.

Where are you in your business journey? What are your thoughts? Are your needs being met? What is your opinion on the way we train at UKFast? Is there a better way?

UKFast is a group of amazing, dynamic, innovative people. When UKFast gets nominated for an award, it is the team that deserves the credit.

Even though it’s called the Entrepreneur of the Year award, there should be no mistake. This award represents the entrepreneurial spirit in UKFast, the under current that runs right through the backbone of this organisation.

Its the worry of letting everyone down that I think drives the emotion inside, as no matter how calm I am in the run up, something kicks in and in the seconds before they announced the winner, adrenalin is now flowing. Its a great feeling. The feeling of relief after the expectation and all the emotions and thoughts that gathered, bottlenecking waiting for the answer.

I went to Fiji with Gail recently to help understand our business better. We learnt a great deal about ourselves in the process. I remember doing an exercise, with Tony Robbins where he asked,

I went to learn about business and the “next step.” Every year Gail and I go to the place where we spent our honey-moon. Rangalli Island in the Maldives. It is a 3 week break, the first 2 weeks as a family adventure with our 2 daughters, and the last week really having a focus on ourselves and the business. It is a time when we look at the skills we are going to need to bring into the business to continue to help it develop and also the skills we personally need to develop. Running a business of 200 people requires very different skills of one of 50.

The reason so many businesses fail to grow their revenues over the £1,000,000 per annum mark, is they fail in this area. But every year we have gone away and found answers. This year we broke the habit and spent time in the Caribbean and then in the British Virgin Islands. It was undoubtedly the right move and it opened our eyes in so many ways.

I met some amazing people and made some life long friends. I learnt a great deal about the “bigger picture” on this holiday and was given so much great advice. This last break was no different. Yet although we went to learn about the business, I can confidently say we learnt more about ourselves.

There was one evening when we meditated. Gail does yoga at home and previously I always declined the offer to join the ladies as I consider a good workout to involve a huge amount of sweat and pain. I have to say the experience I had was nothing short of extraordinary.

No one has ever explained to me the feeling you can get from meditating and so I suppose I simply view it as a waste of time. Boy, how wrong can I be. And for those of you who know me really well, don’t worry you’ll still see me on the squash court, this is something I am just going to add to my life from now on.

It didn’t affect everyone in the same way. However if you can imagine a place where you were taken back to a life changing event in your past, where you are able to visualise and revisit that time with absolute clarity and observe all the emotions that you experienced as if you were outside looking in, then you are beginning to understand.

For me, I went to my avalanche accident. Yet I can now say with certainty, that was no accident.

I focussed on all the coincidences surrounding the avalanche event. The people I was with that day, 2 doctors in a group of 7, is this possible? A thoracic heart surgeon and a casualty doctor?  An officer from the British Army, a man who’d rowed across the atlantic for fun, Lee a salesmen like me who was the first to start assembling a shovel whilst everyone looked on in horror and disbelief as I was sucked deep underground. Just amazing guys. If any one of them hadn’t have been there, I’d have surely died that day.

So this is where I went. Deep below the snow. I watched the boys waving to me as they tried to warn me of the impending danger. This is a visual I have never seen before as it had previously been wiped from my memory. I relived every tumble and every last gasp of air before plunging below the surface to my grave.

Whilst in this place I got the opportunity to say thank you again. 9 years ago in the same place I said thank you to God for all the amazing people in my life. My girlfriend Gail, my parents, sister, family, friends I was able to list many people in the few minutes before loosing consciousness. I am now convinced that even after my bodily functions started to shut down and I stopped breathing, I am 100% certain, my thoughts carried on as I saw things this time that I do not remember the first time around.

Whilst meditating with my eyes tightly shut, a tear rolled down each cheek. Sage put her hands on my forehead and my entire body felt electric. I felt every nerve end tingling as if there was pure electricity running throughout my veins. I can’t explain all the coincidences in my life, I don’t want to understand them. I can’t explain what happened during that meditation and I don’t want to understand it. For me it was simply an opportunity to say thank you for all the amazing things in my life.

Don’t worry I am not going to start getting all religious on you. My experience was within me. And this is what I think I have learnt the most. It is so easy to start chasing rainbows when actually, happiness and fulfillment are here at home, deep inside you.

My job now is an interesting one because there is no doubt in my mind that everything has changed. When you get a second chance it does make you look at things in a different way. I am regarded by my friends as a highly motivated individual, but what I am feeling now is just off the scale. The only challenge now is “time.”  There is so much to do and so little of it. And if time is of the essence, focussing on the right outcome has to be the biggest priority.

Never a truer word for me here at home in Wales. The rain is pelting down outside and the wind is beating at the door. I enjoyed the heat of Fiji, but nothing beats the mountain air.

I think it is Ken Blanchard who says “people never arrive in the same demotivated state as when they leave.” He blames the management, saying they deteriorate through poor leadership.

It happens at a time when 4 people return to the UKFast team, so out with the old, and in with the even older! The common theme being, “you don’t know what you have got until you haven’t got it anymore.” I am sure it is not the case for all of the people who leave UKFast. Businesses are always on the move. The direction and speed of all businesses differ. You have to find the one that suits you the most, the one that is going in the right direction and at the right speed and is full of like-minded people. You have to be realistic though, people join you for a certain duration, often mapped out as part of their career goals. Even the most motivated of people can leave if it is part of a wider career strategy.

So how do you keep staff?

Whether you are a seasoned entrepreneur, or one that is just starting out, I believe your business need an identity. You need Core Values. Now you can copy these from other businesses, yet a word of warning. It wont work. Many of our competitors have mysteriously adopted similar or identical core values and marketing initiatives, but unless they are genuine and come from within, you will not be able to live these values day in, day out. And when you attract people with similar values that you are professing to have, they will soon recognise a pretender and once you are found out, they leave. It also creates discord amongst your existing team who will voice cynicism, worse still you wont even know about this as it will be done behind closed doors.

You need to ask all your team for the words that they like to be associated with whilst at work. Words like Honest, Professional, Hard working, etc there are litterally hundreds of them to choose from. When we did this at UKFast we used a local PR agency with a good reputation to come in and do this. We felt it essential that we did not influence the process in any way.

The results were astounding. We quickly realised that every department chose the same 5 core values. He explained the rarity of such a discovery and professed “you may be on to something here!” This was back in 2003 / 2004. The prediction was right. Our core values were set, and although up to the time of the exercise we did not know what they were, ironically we were all living them. Is this an accident? I have to say yes, as I have had no formal training whatsoever to run a business and my steep leaning curve has come from getting stuck in and not being frightened of making mistakes. The irony of finding 6 departments within the business with identical values is probably down to our recruitment strategy. I think we simply employed people we felt we will all get on with. Our early strategy (although that’s a bit too posh a word for it) was people first, qualifications second. I look back with close to a decade of experience and on hindsight, it wasn’t such a bad HR strategy.

As an 11 year old business we still recruit on a very similar basis. I am not interested in CV’s or stories of someone being the best sales person in their last job. With the right attitude and values I believe I can turn anyone into an even better one. Qualifications can often be camouflage for some absolutely awful candidates.

This is why our training centre in Wales is so important to us; Castell Cidwm. If you can get through there and you are still smiling, you’ll fit in.

So how do you identify your own core values?

I’d recommend what we did at UKFast back in the early years and split up your business into teams, keep the departments together if you like and ask everyone to write down 10 values that they hold dear. I’d then encourage them to discuss them as a group and get them down to a maximum of 7. Once they have argued which ones they want. I’d make them re-do this until they come back with 4 or 5.

A business should not have too many values. It simply becomes to complicated to manage if it does. After all, you can only feel one emotion at a time. You cant feel happy and sad, frustrated and angry, bored and vexed. We are quite simple folk at the end of the day (especially us Welsh), so simplify the values as much as possible.

It is unlikely that you will get the same result we got back in 2003 and you definitely wont get the identical list of values we chose either. I have done this now with many businesses and I have never had the same result twice. What does this tell you? Never, Never copy someone else’s. By copying others, you do yourself and your business a disservice and furthermore you waste a great opportunity to unite a team.

Now that you have your core values in place and everyone is in agreement you need to invest in your staff. (Part 2)

hedge your desk

Greenest office in the UK! UKFast

The event I was kindly invited along to started with a training session racing around the Velodrome. I was fortunate to get some one to one training with one of the Olympic team. I was keen to pay attention as I quickly learned that a break in concentration could prove disastrous. The bikes have no breaks and if you stopped peddling for any reason you were in danger of being catapulted across the track; which was incredibly steep on the corners.

Being in a room with the North West’s finest entrepreneurs is an interesting place. There is a huge amount of testosterone pumping around everyones veins and the bravado was evident amongst the friendly competitors. But once on the track, it was head down and down to business. It was clear why these business people at the top of their game. They all take competing very seriously in whatever they do.

It is also immediately evident that there is little or no difference between the winning attitude of the highly motivated business people and the Olympians and although we all got beaten, roll back the clock a few years and give us some proper training and I reckon there’d have been a few contenders in the room. My attitude was such that I thought OK, I am going to give these guys a run for their money. I was absolutely convinced that I could win. Of course I got battered, but at least my attitude shone through and it made me compete to my highest possible standard.

After a lovely dinner where we ate the food the cyclists eat on a daily basis, we were treated to what in my opinion was the best part of the night. Rebecca Romero and Sarah Storey sat down and were interviewed. They talked of the Olympic challenges and the drive that got them to the highest point in their sport. Rebecca is an interesting phenomena as she has achieved one of the rarities of Gold medals in different disciplines. She started in rowing and then transferred to cycling. With in 6 months she was hitting the speeds expected from the Olympic cyclists.

Sarah a para olympian has won medals in every games since 1992. She talked openly about her challenges. Having only one hand there were people throughout her life that treated her differently. What was lovely top see is just how that motivated her and drove her even harder. She explained how she was inspired at the age of 6 years old watching the Olympics on a tiny TV and saying, that that is what she wanted to do.

Goal setting! You can’t beat it, or her in this case.

During the questions and answers it was interesting to hear their reactions and opinions.

When asked;

Silver medal, winner or loser? Both firmly stated without even a second to think… ‘Loser!”

What do you think of skiing and snowboarding that are adapting some of  their races and styles to introduce bigger sponsorship?

Again both passionately said, “what is more exciting than 2 people competing head to head? The sport does not need to reinvent itself and we do not want any more money. We simply just want to compete.”

It was blindingly obvious that the attitude that these 2 Olympians have is identical to that of the entrepreneurs in the audience. The belief that you require to get to the top of your game is identical whatever you want to achieve. Although the goals maybe very different, the hard work that is involved in reaching the top of any industry requires stamina and determination. When the vast majority give up, there a few people who kick into another level. These are the natural born winners, although actually I don’t think they are born, more socially conditioned. Something in each of these successful business people and athletes lives inspired them to want to go to these extraordinary lengths.

So what are you going to be if you never grow up? That’s the million dollar question…. quite literally! Choose, take aim and go get it. And don’t stop no matter who tells you you cant do it. Normally if someone tells you something cant be done, it is usually from talking from experience, their own experience. Do not let other people’s limiting beliefs limit your own.

And most of all, no silver medals. Aim high and win.

Why does one of the shortest words start the longest conversations?

On Friday one of the girls from our recruitment division MySort.co.uk came to me and asked “do you have 5 minutes to see a prospective new recruit for the sales department?”

I am always keen to get feedback and develop the business and where better than from an fresh pair of eyes. I followed Abbey into my wife’s office where Tom sat, looking relaxed, sitting back and at home. After talking with him for a few minutes, I asked him “do you have any questions for me?”

“You clearly put a huge amount of effort into making this a great place to work, from your website you look like you really value people much more than other businesses I’ve come across since moving to the UK 7 years ago….. why?”

“This is indeed true,” I replied. “we sleep a third of our lives, we have a third to ourselves and we work the rest. As I do not want to waste a minute of my life I am focussed to ensuring that I enjoy every second whilst I am wide awake. This means the time at work is just as precious as the time I spend outside of work.

I therefore concentrate my efforts into making my work environment as stimulating as possible. To guarantee this I need to make sure everyone around me is stimulated and performing at their very best too, so a large part of my energy goes on ensuring the team is as focussed as me. The end result is that if you come to work here at UKFast or any of our companies, you are going to have fun. A BIG part of that is you are going to develop quickly.” I paused for thought and then asked him a question.

“Are you ready for such a journey?”

” YES PLEASE.” Tom said eagerly. “I can see that everyone here loves their job. You can feel the energy as soon as you walk through the door.”

I got up and shook his hand saying, “I am sure you are going to be very happy here.”

I left the office knowing that I have a very excited new recruit who is going to really enjoy his new job. Is that not stimulating enough to inspire me to be an entrepreneur? It amazes me that most business people just don’t get that people are the most important ingredient to a successful business. There is a saying, behind every successful businessman there is a great woman. Isn’t that the truth! But the same applies to businesses as a whole. Behind the scenes of every business are hundreds if not thousands of great people.

I see businesses starting to struggle as they get bigger. When businesses are small they have personality. The smaller group the bigger the personality. As the business grows the personality is watered down. The founders of the business usually get further from the coal face, middle management is put in place and then the whole thing collapses as it grows. To save the business from absolute failure and total melt down from over expanding, the businesses usually shrink back to the size of when they were more successful. This is one of the reasons so few businesses fail to get past the million pound turnover mark.

I like Richard Branson’s philosophy, something he said is, “business has to give people enriching rewarding lives or it’s simply not worth doing.”

And there you have it. Master that and you have the secret of a successful business, and as we are all stimulated by different things, what works for one business may not work for another and so the challenge begins.

But that is what gets me out of bed early every morning to improve the puzzle I started 11 years ago. I’ll let you know if I ever find the answer

Although I have not made massive changes, I find myself with a massive lifestyle change.

I was given advice by one of the greatest entrepreneurs of our lifetime. And in my opinion there is a BIG difference between an entrepreneur and someone who has a successful business. It is possible for anyone to make a success of a business venture. It is highly unlikely that that person will go on to have a string of successes. Someone with this skill, is an entrepreneur.

The advice I was given was to step back a little. Take a couple of days off a week to work elsewhere.

It is far too easy to get too stuck in to the operational issues that confront you every day of your life running a business. Especially as entrepreneurs have an “obsessive” gene. When I get stuck in, I like to get completely immersed. However, if I am honest, I have staff who are significantly more skilled than me in every area of the business.

This week we have had the most successful week of UKFast’s history but not just revenue, which these days appears to drive most businesses. The energy in the business, and the levels of passion and excitement simply went off the scale. Yet I cant have spent more than 8 hours in the business this week. On a normal working day (before my hols) I’d have done 8 hours by lunchtime. That’s not to say I have not been contributing. If anything I have achieved a great deal more. By stepping back, I have done all my paperwork, report reading and emails.

In fact, I have never been so busy. This week I have met more likeminded entrepreneurs than I have done all year. My diary is stacked full. I am not usually a fan of networking, and with my “say yes to everything” approach which I adopted recently I find I am not just cramming more in, I am enjoying events that previously I’d have shied away from. As a result of my minor change in attitude, I find myself joining a body of people who make up North West’s greatest entrepreneurs, and also joining the board of one of Manchester’s finest orchestras.

It is worth offering a word of caution. I am blessed with a great team of people working at UKFast and our other emerging businesses. I was given the advice by someone who understood me, and our business model. If you have major weaknesses in your business, or if your business relies on you to drive it forward, every minute of the day, it is not advisable stepping back too much too soon. Perhaps try it one department at a time.

If you are wanting to grow to the next level, ask people for help. You will be amazed at just how forthcoming great business people are. I only wish I’d asked sooner!

Stood in the Great House on the hill looking at a photo of Sam Branson and his friends, I turned around and Richard walked up to me arm outstretch and with a warm smile he bowed his head gently and welcomed me to his home. It is the greatest thing for me to meet such a distinguished businessman. I have many friends who have become incredibly successful. Most of them though are particularly hard with their staff and rule their businesses with an iron rod. Richard is someone who clearly breaks this mold and it is refreshing to see that he is a million miles away from the ludicrous business ethics they portray on The Apprentice.

It didn’t take him long to suss me out and pretty soon we were discussing sport. He is currently in training for the Virgin sponsored London Marathon. He had already heard I was a keen exerciser and immediately asked if I’d like to run with him. A couple of Richard’s guests arrived for drinks, they were staying on the nearby island. They owned and developed Vale and Beaver Creek in the US. (An amazing Ski Resort) During the conversation with Janet and Paul from Beaver Creek, one thing stuck out and it made an indelible mark in my brain that I think will be there forever.

Richard said, “well, if you say Yes! to everything, you are going to have a far more interesting life.”

In my 41 years on this planet nobody has ever give me such great advice or such a great directive. And it makes perfect sense. How many of us just potter through life and procrastinate. I have only been on the island less than a week, but I am 100% sure you will never see Sir Richard Branson procrastinating. He is a decisive character, who doesn’t stop for breath.

Before leaving for bed, I asked what time we should meet. He said “pop around to the house at 6.45am and just shout me if I am not up.”

I didn’t sleep a wink that night, excited at the prospect of continuing a great conversation with a fantastic philanthropist and entrepreneur.

We have since run for a number of hours together and I have had some solid business advice during my time following in his great footsteps. Advice that once you have heard it appears like complete common sense. However you could read a 100 books and find 50 different ways from a variety of experts which all contradict each other. So to hear it from someone you respect, immediately fills me with confidence. And actually now we have discussed it, I totally understand and I cannot wait to get back to UKFast and start implementing some of these great ideas.

Yesterday I ran with him a little later than before, and I reminded him of what he had said to me and what an impact it had.

I explained that you could have written an essay, yet in one short sentence he summed up just how simple you need to make it.

“If you say Yes! to everything, you are going to have a far more interesting life.”

What a great piece of advice and for anyone setting out as a young entrepreneur, in business, in school, wherever and whatever you are wanting to do, this is good advice. It is a simple strategy that I can promise you Branson lives by. He is a man with a large appetite for life and it grows bigger by the day, and I am sure his positive attitude towards just doing things straightaway, off the cuff without procrastinating has to have something to do with his enormous success.

I am very interested in how he portrays his feelings on this subject, as he decided to use the line as subject matter for a column he is doing for the New York Times. It is definately something to look out for.

Lawrence Jones UKFast

Dedicated Server Hosting, Manchester

But in real terms the journey started way before. And if Richard Branson has taught me anything, the brand experience is truly transferrable between Virgin businesses.

My first encounter of Virgin was Culture Cub. A great band in the 80’s. They wrote a song called Victims, which has truly the best piano introduction of any pop song.

I went on to approach Virgin Records years later with a demo after recording a song called “Whenever the Leaves Fall” on a load of old recording equipment once owned by John Lennon. It was in a tiny recording studio, not much bigger than this cockpit.

I spent months trying to talk myself into an appointment at the old Virgin headquarters on Ladbrook Grove and Harrow road, London.

It was there I learnt the art of instant relationship building and the importance of getting to know the gate keeper. I’d ring back in different accents, and the receptionist would say, “is that you again Lawrence?”

I never gave in and one day after hearing the receptionist ask a colleague “is Danny in?” after I asked to speak with the head of A&R, after getting knocked back again, I rang back 10 minutes later and confidently said, “hi there, is Danny in yet?”

I was promptly put through. This technique and confidence has stood me in great stead for many years since. On this occasion I was quickly brought down to earth with a bump after a lady answered the phone.

I said, “hi is Danny there?” “Danny speaking” the lady replied. I was taken aback as I was expecting a man!

In true Virgin style she was lovely and said on the basis that I had got this far, she agreed to see me.
I remember the meeting well, and she liked the track. The disadvantage I had was that I did not have a readily formed band. She was in the process of signing The Railway Children, ironically my next door neighbours in Salford! What is the likelihood of that?

In my opinion they signed the wrong act, and the Railway Children never left the platform. They spent their advance on MGB roadsters and were dropped after never cutting it.

I went on to get an offer from a chap called Brian St.James Carr, a well known solicitor involved with The Sex Pistols, PIL (Public Image Limited) and Andrew Lloyd Webber. He heard my songs and got me involved with a chap called Lawrence Roman an incredibly gifted classical musician who did all of Lloyd Webbers musical arrangements.

He did the clever stuff in my opinion and made Webber look amazing, however I was young and I thought I’d get loads of opportunities like this and I turned it down.

I then made a decision to make it on my own in business first and pursue my music later. I knew I would either be incredibly poor or incredibly rich but it was highly unlikely to be the latter on the basis of how the industry works.

I had also developed some friends who worked in the arts, and I quickly learned that I was not someone who coveted the limelight. I’d have thrived off a publishing deal, but being a star was not a motivator for me.

To be successful in anything you have to devote yourself to it fully. 20 years later, I am still devoted to the cause and although hugely successful in certain elements of our business I am only on the first few rungs of a very long ladder.

And the music? Well one day! That is if I ever calm down my love for developing people. When I met Gail, I sold my recording studio and focussed on developing UKFast.

Not a bad gamble as it turns out. Especially when you consider the odds that were against us.

If you use the Jim Collins 3 circles principal to identify should we have set up UKFast as a hosting business, I’d have quickly identified that this was a daft venture to embark on. However it does demonstrate that passion and determination can on occasions replace common sense and logic.

1. can we be the best at it?
   Well truly honestly at the time, no way. We were competing with multimillion pound corporations. That being said, we have won 6 years out of 10 the ISPA’s Best Hosting Provider accolade, so it is funny how things turn out
2. are we passionate about it?
   Absolutely. After trying to host our own domain name thegallery.com we had appalling trouble with a business called Newnet. Peter Coates (who recently sold his business for £3m) and his son Gary had huge potential, however they were techy people and appallingly arrogant. My wife just reading this laughed and asked if that was tetchy or techy? They were so bad that when we moved, we simply left our equipment with them as we couldn’t face dealing with them further.
3. is it financially viable?
   Well, if I’d known the difficulties ahead, I would not have ventured down this road. We were self-funded, which is a posh way of saying we had no money; so everything had to work immediately. We had to work so hard around the clock, if we made one error, we were dead in the water. That was the simple truth of the matter. Not something you want over your shoulder, yet that being said, you wont get a bigger driver! If I didn’t sell, we didn’t eat.

Times are very different now. I have 2 wonderful kids and a wife, who is still my business partner, with the added responsibility of a working mum. We have been very lucky. We still have no debt (which is a posh way of saying, now we have money in the business) and we have had numerous offers from competitors to buy UKFast including one for in excess of £50m.

But it is not the money that motivates us, it is the journey that we are on, and I simply love every day and I live for the challenge.
So why Necker? Well, when I was turned down by Danny Van Endon at Virgin, I set a goal. Right, I thought, I will get there myself. One day I will do business with Branson and Virgin in some capacity. I will become successful on my own.

A few years later, I hired a Grand Piano to the Virgin company for a new artist at a place called the Boardwalk in Manchester. I remember the Fax Header, with all of Richard Branson’s businesses and locations. It was incredibly inspiring. It had Necker as one of the destination boxes to tick. It was then that I decided, “I’d like to go there and one day meet the man behind the company.”

Last year whilst staying at The Lodge another property owned by Virgin, I said to Gail, we need to find out who hosts this business and get them as a client. It transpired they are already a customer, and have been a happy one for a number of years. We also host UKTV which is owned by NTL part of the Virgin Group.

And 15 years on from that Fax and that initial goal, here I find myself, mid air on the way to paradise.

view from the main house, Necker Island.

Lawrence Jones

Bank managers, strategic advisors accountants, business consultants have all said to me at some point, all small businesses are about the “owner-operator” and take them away and they fail.

I have always hated this attitude and could never understand it. Until today and after sitting with fellow business people and for a change I was the MD of the biggest business there, I could see how they arrived at their theory.

We were discussing training. A subject I am passionate about and one I do not feel I am an expert at as I have so much more I want to learn. Nevertheless I have helped shape a training department at UKFast which seems to be pretty unique.

The general consensus from these owner operators was that you should outsource your training, do it once or twice a year at the most and do it externally.

This pretty much summed up peoples unanimous opinion.

When I explained my position, people were horrified. I explained that I agree with taking people away, and I am such a fan of this we bought a hotel in Wales to conduct intense training and team building programmes.

I seemed to strike a nerve and a few of the woman attacked my philosophy one saying “I wouldn’t want to work for your organisation if it were the last in the world” and another stated “you cant make people go up a mountain.”

I was amazed as Tony Fogett of a very successful web design business said  “none of may staff would ever do team building” as though it were an alien exercise. He laughed saying “we just go to the pub!”

I explained that this was a team building exercise too, the only difference was his involved alcohol and ours involved fresh air and adrenalin.

Ironically one of my team members who was a massive fan of our Snowdon trips (long before we bought the Castell Cidwm estate and Llyn Cwellyn) went to work for Code, Tony’s business. She had discussed with me coming back to UKFast however sadly this is against our company policy, she cited the team spirit as one of the best things about UKFast and one of the things she missed 

But the regular sessions in the pub obviously work for Tony as his business in my opinion is incredibly successful especially for the creative market place.

I realised though the vast difference in outlooks around the table seemed to be in direct relationship with the success of peoples businesses. 

The other business owners dismissed my theory as “inappropriate” as UKFast has over 100 employees. Even though our businesses were similar ages and Gail and I started UKFast with just the 2 of us and no staff!

The difference is simple and businesses who adopt this principal grow, businesses who don’t run the risk of failure when they grow.

‘If you can’t measure it, you can’t manage it.” There is another great quotation from someone (I think Jim Collins of Stamford University) “people respect what you inpsect.”

Measuring training is imperative too. We test staff before and after their training sessions so we know how much they have learned, this enables us to measure the trainer’s performance.

We have a TV department, which films all our sessions. Each film is edited and placed in their personal dashboard where they can download them on to their company supplied ipods.

We include funny (not for public consumption) videos too of office parties, charity events and people tipping over in canoes at the training camp.

Two things are important to me. Alignment and engagement.

We start, believe it or not with engagement, hence the team building stuff where everyone gets to have fun, cry, break bread together and get what we call cyan coloured (UKFast) blood. The second is just as important and that is aligning everyone to the common message. Whatever department you are in at UKFast  you need to understand that excellence is the standard and nothing else is acceptable.

We were once described by a competitor who rang me up to complain about a member of my staff who had telephoned and emailed a customer of his, as a sales and marketing organisation. I think he meant it as a dig, however I was deeply complimented by this.

I have always felt we were weak in this area and therefore slow off the mark, however he and other competitors had begun to notice more activity in their sector from our team and from prospects talking about UKFast.

All this energy and passion came from training. The same training that enabled us to recruit 30 graduates in one day and have them up and running in less than 1 month.

I believe your best training is in house. You will already have champions in a variety of areas. Use the resources you have around you, have focus groups and share knowledge. You don’t have to spend huge sums of money with consultants. Often the best sessions are the simplest ones even impromptu.

A study from the writers of the book “the extra mile” cited training as the single biggest reason why people stay and leave organisations. Recognise this and act on it and I’ll see you out on the battlefield.

I always say, “well I’ll be leaving work at about 7pm this evening.” I hear this question 3 times a week.

I think it is important to know where you are going. Businesses need direction. I am a great believer in goals and raised a laugh at the How-Do convention recently when I admitted my wife and I have a “50 year plan.”

But why not? I work on the principal that you need to know where you are going. What is wrong with mapping out your life to when you are in your 90′s. You are far more likely to get to a desired location or destination if you have thought about it prior to setting out. One thing is for sure, I know we will be together as we are both integral to it.

What happens when you go shopping without a clear understanding of what you want to come home with. My wife’s wardrobe was littered with rubbish when I first met her. Shopping was haphazard and directionless and she probably felt this was part of the fun. Ask her now how much more fun shopping is, especially when she brings me along.

So when do you sell your business? You have to have made something worth selling first of all. This needs a plan in its own right. When we set up UKFast we were tiny. The smallest company in the fastest growing business environment and for years no one knew we existed.

But we had a plan, and we were sticking to it. And when the internet bubble burst and businesses were dropping out of the sky affected by the calamity we just carried on regardless. And still no one really knew who we were.

And over the years we have readdressed the plan, yet we still continue to stick to it. Even during the recession we felt it was more important to keep firmly on track than to falter.

And as the business got bigger so do our goals. Our latest 5 year plan includes a target and MAP to hit £100m turnover. Now as this plan unfolds people are begging to take note of us.

The problem with our initial plans were they were too small, and therefore so was the outcome. You get what you focus on so in my opinion you are better aiming higher. If you miss you still are probably better off than you would have been if you’d been conservative.

But on the journey of growing your business, when do you sell? UKFast is already worth far more than we anticipated in the first plan we wrote. So surely I’d be happy to sell?

For me it is not about the money.  It is about the game. I love work. I love people and I love competition. If I didn’t work at UKFast what would I do? I’d be bored sitting on a beach for more than 22 minutes. I don’t drink and I am consumed by learning.

For me, you sell when you stop learning or when you cannot learn at the speed you need to, to continue driving your business in a controlled fashion.  I am fortunate to work alongside my wife. When we have problems we are able to tackle them together.

We are on a weekend business trip and I am writing this, she is tackling a “too heavy for me” book on Balanced scorecard management, whilst we fly from Rome to Amsterdam for our next meeting.

If you have a business partner that is this close you are able to take on much more than if you do it alone.

What is most fun about UKFast is that we are having to learn at such a pace it is incredibly exciting. We take it so seriously that each year we review our goals together in the Maldives and have the final week of a 3 week break where we then strategise and plan for the future.

We have literally hit every goal we have set, and the crazy ones which take time all have a MAP (massive action plan) and we monitor their progress.

So when do you sell you business? In my opinion only when you are bored. But if you are bored, simply pick up a book and find another challenge. There is always something out there waiting to tax our hungry minds. After all isn’t that why we are in business in the first place?

Great question, and there is no right or wrong answer.

I explained that I have tried and failed many different things. The important thing in my opinion as an entrepreneur is to dust yourself off and have another go. Great entrepreneurs are resilient, they don’t know how to give up, they are prepared to push the boundaries and if they fail they do not see this as a negative emotion. In fact failure to a receptive mind means you are learning.

If you are going to try something new I think it should compliment what you are doing in other areas. Venturing into completely unknown territory carries more risk and therefore should warrant more research.

I enjoy new challenges, however I don’t see myself as a big risk taker. I have never had the luxury of huge sums of money to invest in new projects so the downside to most of my ventures is never a particularly alarming one.

We are currently venturing into the data centre arena, and although this now does involve millions of pounds of investment, it is a “related area” and therefore compliments what I already do elsewhere in the dedicated hosting industry.

It actually not only allows us to improve the quality of the service we currently receive, it also saves us millions of pounds each year of money which for the past decade has been growing some very happy businesses in Manchester and London.

I am not sure my current suppliers of data centre space will share my excitement. UKFast makes a very attractive anchor tenant however this sort of diversification is one I wholeheartedly recommend.

If you can provide a service where you are already paying considerable sums to a supplier and in our case competitor to boot, this should help you in your decision of where to diversify.

We once diversified in to the mobile phone arena specialising in Orange phones. We were good at it and we got about 20,000 customers in our first year trading. However it was so far removed from our hosting product. We were selling Oranges network when we had our own UKFast.

We got out of this industry after Orange put pressure on us to stop bulk text messaging to win business. Companies like Carphone Warehouse and other high street retailers were complaining that we had an unfair advantage. Our route to market was incredibly effective and hit our customer right at their heart. A simple text message encouraging them to use UKFast was all it took.

It worked famously until one day I received a phone call from my distributer saying that we had just inadvertently sent messages to the board of directors of Orange themselves during a board meeting. The message said, “upgrade your mobile phone with the latest Nokia on the Orange network, call UKFast now to find out more.”

Orange were fuming, mainly because they hadn’t thought of this themselves. They switched us off.

I could have targeted them and switched hundreds of thousands of Orange customers to other networks who our distributer put us in touch with, however this wasn’t our style.

We had invested huge sums of money and a great deal of time. We weren’t just the fastest growing supplier of Orange phones back in those days, we were the best. Each customer of ours also received confirmation text messages with Royal Mail special delivery tracking codes so they could know where their parcel was. Royal Mail even printed UKFast on the special delivery bags next to their name as we were shipping so many. They even sent us our own van each day.

Quitting whilst you are ahead is not quitting. Ironically Orange came back to us weeks later and asked me personally if I’d redesign their systems and manage their call centre. Someone had produced a report comparing all the dealers, distributers and Orange themselves. UKFast came out above everyone for the best customer satisfaction and retention rate.

The mess Orange are now in is indicative of their poor management and decision-making ability.  A decade on they still are not using the technologies that we brought to that industry. Shortly after we left, Oftel banned the use of direct text messages as a form of introductory communication as too many businesses jumped on our “banned” wagon: A shame really as they were exciting days. We would send out 20,000 text messages in a morning and sell 250 phones. The inbound phones went wild. If you were a visitor, staff member of a different division of UKFast or a prospective supplier, and were in our building when we pressed send, you were given a pad and pencil and told to answer the phone. Some of my funniest memories of this time include 2 bank managers caught up in the frenzy for a couple of hours locked in my office taking orders.

This was one example of diversification that was too far from our comfort zone, however I wouldn’t change this chapter for the world. We learnt everything we know now from this era.

Is there more to goal setting than meets the eye?

What if goal setting was a scientific art form? What if you could literally pinpoint your every move in the future and design the outcome of every turn years before you arrive there, long after the memory of even setting the goal.

Sounds ridiculous doesn’t it. Yet my wife and I have built a business on this very principal.

I am in Amsterdam at present and yesterday went to Anne Franks house to visit a very important place preserved in our history. The one thing I came away with is the memory of something written on the wall.

“I have a goal, to be free from this place and to dance again and to breathe the air.”

This may appear to be an innocuous quote in amongst much more profound remarks, however it is the word goal that strikes me as interesting.

In a world long ago that I care not to even remember let alone imagine being a part of where countless millions did not survive, there is one child who defied the laws of everything that was controlling the world at that time in war torn Europe.

She had a goal and she wrote it down and she not only survived years of German occupation against all the odds she then went on to influence millions of people with her writing, long after she died. You might argue that her goal never worked, as she died in Bergen-Belsen in March 1945, less than 2 months before the end of the war. However she died of typhus and not at the hands of the Germans. She also lived an amazing life and for the short time on this planet her goal kept her determined and focussed on surviving, which she did for a great deal longer than most in her situation. Her father who is the most remarkable man who lived till the ripe old age of 91, it was he who was responsible for inspiring his daughter and family. He was the only one of the 8 to survive the holocaust.

My job here is not to convince you of goal setting though, I already believe in it and we have thousands of examples of it working literally to the letter.

A great example of this manifested itself this morning when Gail and I went through our goals we set on the 7^th January earlier this year. (2009) Gail brought my attention to a goal which was written simply:

“Weekend Amsterdam + Rome”
As we were sat in Amsterdam in the lobby of The Grand Hotel reading this we were able to tick this one off, however when we wrote this goal what we had really meant to write was a weekend away in either Rome or Amsterdam.

What is the likelihood of hitting an obscure goal like this, 2 cities in different countries thousands of miles apart, different climates. Not the sort of trip you’d plan deliberately.

Even though we had written this goal down 9 months earlier and had also forgotten it, a very strange thing had happened.

On the Saturday morning we were flying to Rome. I was not over-enamoured by the idea of a weekend queuing and site seeing, however I arrived in Rome with an open mind. We arrived at the hotel by the Spanish Steps, however there was some sort of rally on and the place was crowded to say the least. That night Gail and I decided to take the plane to a much more chilled destination Amsterdam after a lovely dinner marred only by the chanting of a distant crowd in the square adjacent to the hotel. The plane and pilots were still in Rome for the night, so Gail called the pilot and arranged to meet them on the runway the next morning. So we hitched a lift with them on their way back to the UK.

It worked perfectly, we escaped the chaos of Rome had a few relaxed days in Amsterdam, hit a goal in to the bargain, to the letter.

So as my wise old Gran used to say, “Be careful what you wish for!

Yet there are those amongst us who feel the need to talk about their goals. What they are going to achieve and what they nearly did. I am talking of the ones that you have a sneaking suspicion are “all talk.” Yet, they keep talking and that is all they seem to do.

And on the journey because of their gregarious nature and confidence they have a tendency to land great jobs and rise through the food chain. Yet they never take the plunge themselves.

I know a few people who fall into this category. I dont need to name them as my aim is not to embarrass them. It is something that intrigues me however.

One person in particular on the out side, has all the skills necessary to run a business, yet for some strange reason cannot take the plunge. Even when offered all the cash necessary to set up a business in a sector where they previously have a very successful record, this person chose the easy option. A slightly higher salary and share options (Fake shares as I call them!) over a slightly lower basic, true  50% ownership and zero cash investment from themselves.

Why does some one take what at first seems the easy path, yet it is a path they have trodden before only to find it leads to redundancy and ends in tears. Once the business is established you are a very expensive luxury and extremely expendable.

After selling my first business to Granada TV once I had integrated the 2 businesses and I had trained all the staff I was no longer needed. I was quickly squeezed out. It was a lesson that meant I could never work for another organisation again.

So why do they never take the plunge. Personally I believe it is because they are not true level 5 leaders. What is a level 5 leader? It is a person who shows the correct set of skills and characteristics to lead a business of any type through all seasons.

Yet a level 5 leader is not the sort of person that traditionally gets the job of the MD or other directorships in the UK and US. We seem to employ the loudest, most confident, best communicators, yet ironically these are never the best choice. Yet they rise to the top becasue they are more pushy than their fellow colleagues.

Often these sort of people want to take the credit for all the good that happens, yet when there is a problem, they are quick to point the finger and blame anyone but themselves. A level 5 leader is more likely to apportion luck to their success and be relatively shy when it comes to public speaking or taking the credit.

I suppose it is also about  what makes people tick. Their “significance” as Tony Robbins puts it. The person I am referring to in this article is very happy to have the lifestyle, the clothes, watches all the trappings of a senior director, yet does not want the responsibility or real control of the whole business.

So if you are put off by becoming a businessman or woman because you are not as confident as others, this is not a bad thing. In fact you are in good company.

A great friend of mine, Dan Innes has finally set up and gone it alone after a decade of growing someone else’s business in London. His new business Innesco is already super successful as he has a long client list of those strong relationships he has spent years developing. Dan merely needed the confidence to make that final push.

I gave up ranting and pushing him, knowing he needed to find his own feet in his own time. Last year at his wedding in Bath I said to my wife, “there you go, he will be self employed with in a year from now.”

A great man like Dan simply needed a great woman at his side. When you have someone you love to this extent, being in business suddenly becomes easier. You have someone to work for, someone to build a future for.

If you are not destined for the madness of entrepreneurship however, do not let this stress you out. I do not think any the less of my friend who prefers to work for other people than himself. Definitely not. When the businessman sits at home worrying about the bank, the tax or the detail, the managing director or senior manager is still able to switch off!

One thing I can say though, for Dan embarking on this new journey, “It is a lot like the day when you set off and rowed across the atlantic. You had a goal and a purpose. To that end, you achieved what you set out to achieve. The same applies in business. Set your goals out clearly and stick to them. Revisit them regularly, take nothing for granted. Have fun on your journey and good luck to you sir.”

If you are considering being in business and going it alone, take a pen and paper. Draw a line down the centre. On one side write down all the reasons why you want to be in business, and on the other the reasons why you have not done so yet.

If you find yourself procrastinating  and looking for reasons not to, seek help, but never give up. It’s easy.

It is a difficult answer and to define one event as anyone in business will know it is a fast paced journey of peaks and troughs and no 2 days are alike. The most difficult challenge I face and continue to face is the pace I am required to develop.

10 years ago the skill set I had to set up a small business was very different to the one I now have running a multimillion pound organisation. That in itself presents challenges year after year.

I know if I’d walked into a business the size of UKFast 10 years ago, I could not have managed it. Yet I dont feel I have changed that much. However it is very easy to under estimate the experience you gain from being on hand day to day.

If I take a snap shot of me a decade ago and me now, along with the aging process on the outside, the inside is very different too. Eight years ago I was interviewed on Granada News by Lucy Meacock. Last night at the National Business Awards in the Hilton Hotel in Manchester Lucy Meacock was the presenter. We had a chat afterwards and she remembered Gail and I, however she could not believe how much we had changed over the years. It made me think, she is right, I just assume I am the same person. I often describe myself as a man with “no qualifications” and this may be true, however I now have experience, and that is priceless.

Jim Collins describes “great businesses” in Good To Great as having leaders who grow from  within. It makes perfect sense now. Experience out ranks qualifications.

So why then do some businesses grow faster than others? Is it safe to say people are gaining experience at different speeds. I think the answer is obvious. This then explains why businesses evolve at  different speeds. It is relative to the amount of learning and experience the entrepreneurs with in the business encounter.

One of the responsibilities Gail and I have at UKFast is to continue to learn and every year we regroup. We go off to the Maldives for a 3 week holiday. 2 weeks of family fun and 1 week of intense preparation for the year ahead. We write huge lists which fill books and we review the lists from previous years. And we tick off our accomplishments and those we miss we carry forward. Imagine a graph that is steadily rising. This upward curve represents everything we do in our lives. It is easy to peak and trough in life, so we then draw a horizontal line at the highest point we are at at present. This line now becomes the platform for continued growth. Anything below this line is considered an area of dissatisfaction, there is only one way to grow.

So if that means, if I had done 6 hours a week of exercise in 2008 and if we consider being in good shape important to maintaining our growth, I would set a goal to increase that to 7 or 8 hours.

We apply this principal to everything we do.

To be truly successful you have to be disciplined. On that journey to achieve whatever you set out in the early days, you will be tempted to ease off, take your eye off the ball, but I have never met a successful person who was not incredibly disciplined.

Take Lucy Meacock for example. She was employed to present the awards at the ceremony last night. Her schedule of responsibilities from her employers that night would involve arriving early for a rehearsal, and being ready to perform between the hours of 8 and 10 o’clock. During those hours she is on show. She will be required to perform her duties at the highest level. For that she will have received her fee and her rider.

Yet she is the consummate professional. Once the show had finished she took the trouble for the next 2 hours to walk around the entire room greeting and thanking everyone for coming. This is a discipline which not only made her successful but keeps her at this elevated level.

I will give you an example of a fallen star. Do you remember Victoria Wood? The comedian. In a previous life before hosting dedicated servers I had a small business that Granada aquired from me called MDC (The Music Design Company). I organised events. I was lucky enough to win the contract for a charity fund raiser, Christies for Cancer. I chose the venue, The Palace Hotel, Manchester (a place I later got married in).

I wanted Steve Coogan ( a then rising star) however Angela Rodden the MD insisted we went for Victoria Wood. Between her and my PA I was out voted. What a big mistake. Steve Coogan was a mega star by the time the event happened. They both commanded the same fee. £17,000 for the hour.

I should have known when I saw Victoria Woods rider. Her list of particulars was ridiculous. I had put on events for mega pop stars with smaller requirements.

We provided everything to the letter. The flowers (a particular length) were ready in her dressing room, the particular alcohol, the flesh coloured microphone that she taped to her forehead, the Steinway grand piano and the spot light that resembled a bomber tracking light from World War II, we did everything. 

I went to her dressing room and introduced myself. My God, what a rude woman! I politely explained that Angela (who had chosen her) was a massive fan, and would it be possible for her to have a photograph with her at some point before the end of the evening. It was a flat “no” “you have employed me to do a stage show, and that is what I am here to do!” or words to that effect.

We got the last laugh though, when she was doing her stand up, the sound engineers tripped over a wire and switched off the spot light mid act, which was being operated by Jonathan Bowers who is now UKFast’s communication director.

But this sort of attitude explains why Victoria Wood is no-longer on our screens. It is a great lesson, whatever your profession, always be professional. I have a rule that I only do business with people I admire or have the greatest respect for. If somebody’s standards slip in any way, ethically or performance wise , I will not want to do business with them. I have been known to turf suppliers out if they have not stuck to an agreement, either verbal or written. If you agree something, stick to it. Honour it at all costs.

I had a supplier who  cost me a great deal of embarrassment and stress not so long ago. When I confronted their acting MD on the matter, I was told to read the terms and conditions. He said “I think you will find we are doing everything we are contracted to do.”

Two weeks ago, I wrote a cheque for almost £3,000,000. That supplier who has had a monopoly in Manchester on the service he supplied is about to find he has a very passionate competitor in his midst. At a time when they are planning expansion, they are about to loose their biggest customer and find out they have an exodus of existing clients who we already have undertakings with that they are coming on board with our new venture.

Lack of professionalism isn’t a one off. People who are unprofessional are consistently unprofessional, day in day out. And, if you want to be successful, in whatever profession, stay alert and learn from everything that goes on around you. Be disciplined and be a great person. Follow these simple practices and you cant go far wrong. 

I’ll see you at the top! Or on that great journey.

Lawrence Jones @ UKFast