If you have followed Step 1 then you’ll be getting the visitors to your site and with relevant content they should like what they are reading. So, what next? Do your visitors know what they need to do to become a customer? Take a good look at your site, are you helping visitors to make that next step. Are you telling them what they have to do and making it as easy as possible? You may be surprised to know that many sites out there have no “calls to action” – if you don’t tell the visitor what they have to do and make the process as easy as possible, you can’t expect them to do it. If you use your site as a tool… Read the Rest »
