How often do you type in your keywords on Google to see where your advert appears? If you are like the rest of us, probably quite often. Firstly it’s important to weigh up where your advert appears in the rankings. Are you going up are you going down? It is imperative that you measure your results. However, are you aware that Google calculates the number of times you view the adverts? If you do not click on them, after a relatively short time (undisclosed by Google) your advert disappears! Don’t worry it is still there for the rest of the world to see, however the search engine recognises that you keep ignoring it, so it serves you something else instead. Very clever, but how do… Read the Rest »
