April 26th, 2010
Who are the UKFast girls and what is their purpose?
The UKFast girls work incredibly hard. They are all super intelligent, fun characters with big personalities with the caring gene which means they make the perfect hostesses. You find the UKFast Girls at all the outside events, Twickenham, Sale Sharks, Silverstone Grand Prix and all corporate hospitality. They also fly with me on a great deal of my business travels and commitments.
I find it helps having fun people around. The girls help break the ice at events and play an invaluable role in so many areas of the businesses. They all double up in some capacity or other – be they a PA, sales person, account manager or even senior manager. By hanging around with the girls we develop strong relations with each other cementing a bond which is necessary when working under pressure.
I personally believe it is the toughest of all the jobs at UKFast. They are expected to always greet people with a big helpful smile, a task they do very naturally.
They have been a big hit at the premiership rugby this year, we have never had so much involvement directly with the players.
The photo here is of the girls thawing out after a morning skiing. They have all been involved with the 2010 UKFast Hosting Summit in Verbier’s prestigious venue, The Lodge.
After a heavy week discussing how to revolutionise our product offering, The UKFast Girls are due to be flown back to Manchester by Private Jet so they are fresh and ready for the Internet World, where they are hosting the UKFast stand at the hosting worlds biggest conference.
Why not come and say hello! If you are in London this week, Tues, Wednesday and Thursday, come and visit us there and meet the ultimate team that helps make UKFast one of the most unique businesses on the planet.
UKFast Girls on The UKFast Private Jet
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Tags: business, hosting, Lawrence Jones, motivation, team building, UKFast
Posted in Business advice, Business motivation, Lawrence Jones, Manchester, People development, SaleSharks, UKFast | No Comments »
May 18th, 2009
Well it’s out! For a few months we have been sitting on the news that UKFast are officially the main sponsors of Sale Sharks Premier rugby club.
So why a sport sponsorship deal?
It was not an easy decision spending millions of pounds of a hard earned marketing budget in one go, with the recession still firmly gripping society however I felt it important to take the opportunity and be decisive. Its a 3 year deal and when an opportunity as large as this comes up, in my opinion you grab it with both hands.
It is also important to look beyond the economic downturn. The credit crunch will not last forever and it is important to stand by what you believe in. For those fans who go to all the home games, you will know that UKFast gets a mention every time Charlie Hodgson scores. A few seasons back, he injured himself and although we were offered a replacement player, we stuck with Charlie. He came back, stronger, fitter and in my opinion is one of the greatest fly-halves in today’s tough game.
So when McAfee wavered, I made sure we had a window where we were able to negotiate without interruption.
I have had a few chats with Brian Kennedy, and he is grateful for the support and for the fact that there are others in the Manchester and Northwest business community who understand and believe in what the Sharks are doing.
It is the work the Sharks do team building in schools and with kids which sealed it for us. It is so easy to disengage and get transfixed on your financial goals and loose site of what is really important. Gail and I put as much emphasis on hitting personal goals as we do the financial ones, and this had been born from a discussion a decade ago, when First Software were on the shirts “one day, we’ll be main sponsors.”
10 years on, the Sharks, UKFast partnership is more than a logo on a shirt. It gives us an opportunity to say thank you to Manchester and the surrounding community. It is the fun part of being an entrepreneur which enables us to do something as exiting as this.
Just cant wait for the season to start now!
Tags: credit crunch, economic downturn, entrepreneur, marketing, motivation, recession, sport, team building, UKFast
Posted in Business advice, Business motivation, Lawrence Jones, SaleSharks, UKFast | 2 Comments »
