I had already said goodbye to my friends at school. It had all happened so quickly. One minute I didn’t have a care in the world, my focus was on next seasons rugby and the place I’d earned on the 1st XV. Then suddenly I was told I couldn’t remain at the school. My parents could no longer afford the school fees.

I never really believed this and as I stared through the gates I shook my head thinking at the double standards as my sister remained in her school. If one of us had to give it up, then I am glad it was me, but the devastation I was feeling knowing I would never again feel the exhilaration of playing in front of the school, representing the greatest schoolboy rugby team in Wales. An honour I had worked thousands of hours training for. I can never put this feeling into words. It was simply unbearable.

I opened the door, climbed in the car and faced forward. This was the end of everything and everyone I knew. I felt the resentment, like fuel pouring onto a burning fire. I was raging. I still am if I think about it.

I was never to return to Garden Cottage in the same capacity. I lost all my personal belongings, my identity, apart from a cricket bat, a photograph and a diary I do not have one a single thing that is pre-1986 in my possession. My parents sold the house shortly after to buy a hotel, all my belongings were thrown in a skip, so I never got to close that chapter of my life.

Its an emotion I use to power me through life, it gives me a drive that I still have never witnessed in anyone else I have met. I don’t mean to belittle anyone elses drive,  as so many people achieve so many great fetes, however I genuinely believe that the sequence of events that unfolded created a strange combination of hulk like properties that are truly imbalanced and disproportionate running through my veins. I have searched the globe to find a kindred spirit and continue to do so.

For many years I went from one disaster to another. No matter how hard I tried to be successful, my emotions were so extreme I was unable to win small, and consequently when I made mistakes I’d lose BIG. My father called this the snakes and ladders principal.

Then one day it changed. Meeting a girl in Manchester with the same surname as my late grandfather’s football team, I looked upto the sky, and nodded. The difference between coincidence and destiny is simply your outlook. A “cup-half-empty” person sees “coincidence” and “cup-half-full” character sees “destiny.” This was destiny, off the scale. The girl I refer to is 10 years my younger and still is funnily enough, she is my now wife Gail. She saw something in me that no one else saw and she is the only girl who has the strength of character to harness the passion in side of me, giving me direction and something to fight for.

It is this focus that determines whether or not people like me are absolute failures or absolute successes. Together we have both leant so much. We have become proud parents and I look back at Garden Cottage a house that I once thought as the ultimate dream that never was and I look now at my 2 girls bouncing around this place with my 2 dogs Indie and Lara dancing to Abba. Funny isn’t it, eras change, people change, different places, yet I cant seem to escape Abba.

I remember something Richard said to me on on Necker about his own personal drive. He said something along the lines that he is a different person now than he was 20 years earlier. He never conceded that he had less drive or determination, he is far too competitive for this.

Consider this, my runs with Richard Branson were all well over 2 hours in length. He was 59 years old at the time, now 60. Imagine what his drive was in his youth. I believe what gives Richard his youthful spirit and determination is the fact that he is still pumped full of testosterone and he is clearly proud of the fact.

Driving down the hill that day a tear rolled down my left cheek. I brushed it away with my shoulder. I remember every heart beat. I looked left at the huge garden wall unable to see a thing as the tears rolled uncontrollably, I gave up trying to wipe them away shaking my head slowly. I will never forget this feeling. The feeling of having everything taken away from me. I don’t want to forget the feeling either. The pain. This is the very same pain that drives me harder than anyone else on the planet. This is the drive that I now have learnt to love. This is the emotion my wife learnt how to harness. She knows how to open the furness door. She knows when to shovel in more coal and which direction to head me in. She also understands that once I have started, there is no stopping me and this trait makes the initial target so important.

I love a target. I love to compete to the bitter end. I love winning and I even love losing because I know I will have competed beyond comprehension. I just love fighting. I love pain, there is solace in pain. I remember on the rugby pitch I never lost my cool. Once in the USA, in New York I went to watch Pete my best friend play rugby. The oposing team was a man down. I put on a shirt to help the opposing team, and Pete walked off the pitch. He was very calm, but said, “there is absolutely no way I am playing on the opposite team to Loz.” They were curious at what Pete meant. Pete was always shrewd and suggested, “well if you want to see what I mean, pick anyone from the backs on our team and we’ll swap him.” We rejigged the numbers, they took the biggest guy and a I ended up playing for Pete’s team. We destroyed the opposition, we systematically dismantled them limb from limb. I organised the backs and the forwards into a military unit. I held everyone accountable and everyone one on our team knew what it was like to fight within an inch of your life.

There are a bunch of Americans who will never forget that day. It was a day they had never worked harder. A day they raised their standards where everything they tried just came off. Somehow these guys who didn’t grow up going to sleep with a rugby ball in their bed and weren’t drilled like Pete and I, played out of their skin. The pitch was hard and the blood and hits were extraodinary. It was an amazing occassion, one that I cherish. I made some great friends that day on both sides of the park.

How you harness the power inside of you is crucial. Your future balances delicately between success and failure in everything you do… but it doesn’t have to.

Firstly you need to understand your strengths and weaknesses. Strengths deployed at the wrong time are sometimes peoples downfall. I am lucky, I have Gail. I not only let her choose the destination, everything I do, I do it for her. I take it personally.

Secondly you need to understand what drives you, what motivates you. What events in your past really stir up emotion. Quite often these are your “limiting beliefs” and they are actually the things that are holding you back. For example, if enough people tell you you wont be good at something, eventually this will rub off and effect your performance. You have to listen to this then stand up for yourself and tell yourself “you are great,” then use the negative comments of others to drive you.  Stuff everyone else’s belief in you. You are amazing, truly amazing. Be inspired, be properly inspired you only get one chance at this life and this is your opportunity. Switch off your television, go and give your wife girlfriend, boyfriend, husband, children, friend, in fact give everyone  a massive hug. Embrace everyone, embrace life.  Get your running shoes on and get off the sofa and stop reading this blog and go and run and try like you have never tried before.

If you are looking to learn how to motivate others or you want to come and join me on my quest, pick up the phone and give my team a call. I am waiting to hear from people just like you. Thank you for reading. Be inspired. Loz

I went to learn about business and the “next step.” Every year Gail and I go to the place where we spent our honey-moon. Rangalli Island in the Maldives. It is a 3 week break, the first 2 weeks as a family adventure with our 2 daughters, and the last week really having a focus on ourselves and the business. It is a time when we look at the skills we are going to need to bring into the business to continue to help it develop and also the skills we personally need to develop. Running a business of 200 people requires very different skills of one of 50.

The reason so many businesses fail to grow their revenues over the £1,000,000 per annum mark, is they fail in this area. But every year we have gone away and found answers. This year we broke the habit and spent time in the Caribbean and then in the British Virgin Islands. It was undoubtedly the right move and it opened our eyes in so many ways.

I met some amazing people and made some life long friends. I learnt a great deal about the “bigger picture” on this holiday and was given so much great advice. This last break was no different. Yet although we went to learn about the business, I can confidently say we learnt more about ourselves.

There was one evening when we meditated. Gail does yoga at home and previously I always declined the offer to join the ladies as I consider a good workout to involve a huge amount of sweat and pain. I have to say the experience I had was nothing short of extraordinary.

No one has ever explained to me the feeling you can get from meditating and so I suppose I simply view it as a waste of time. Boy, how wrong can I be. And for those of you who know me really well, don’t worry you’ll still see me on the squash court, this is something I am just going to add to my life from now on.

It didn’t affect everyone in the same way. However if you can imagine a place where you were taken back to a life changing event in your past, where you are able to visualise and revisit that time with absolute clarity and observe all the emotions that you experienced as if you were outside looking in, then you are beginning to understand.

For me, I went to my avalanche accident. Yet I can now say with certainty, that was no accident.

I focussed on all the coincidences surrounding the avalanche event. The people I was with that day, 2 doctors in a group of 7, is this possible? A thoracic heart surgeon and a casualty doctor?  An officer from the British Army, a man who’d rowed across the atlantic for fun, Lee a salesmen like me who was the first to start assembling a shovel whilst everyone looked on in horror and disbelief as I was sucked deep underground. Just amazing guys. If any one of them hadn’t have been there, I’d have surely died that day.

So this is where I went. Deep below the snow. I watched the boys waving to me as they tried to warn me of the impending danger. This is a visual I have never seen before as it had previously been wiped from my memory. I relived every tumble and every last gasp of air before plunging below the surface to my grave.

Whilst in this place I got the opportunity to say thank you again. 9 years ago in the same place I said thank you to God for all the amazing people in my life. My girlfriend Gail, my parents, sister, family, friends I was able to list many people in the few minutes before loosing consciousness. I am now convinced that even after my bodily functions started to shut down and I stopped breathing, I am 100% certain, my thoughts carried on as I saw things this time that I do not remember the first time around.

Whilst meditating with my eyes tightly shut, a tear rolled down each cheek. Sage put her hands on my forehead and my entire body felt electric. I felt every nerve end tingling as if there was pure electricity running throughout my veins. I can’t explain all the coincidences in my life, I don’t want to understand them. I can’t explain what happened during that meditation and I don’t want to understand it. For me it was simply an opportunity to say thank you for all the amazing things in my life.

Don’t worry I am not going to start getting all religious on you. My experience was within me. And this is what I think I have learnt the most. It is so easy to start chasing rainbows when actually, happiness and fulfillment are here at home, deep inside you.

My job now is an interesting one because there is no doubt in my mind that everything has changed. When you get a second chance it does make you look at things in a different way. I am regarded by my friends as a highly motivated individual, but what I am feeling now is just off the scale. The only challenge now is “time.”  There is so much to do and so little of it. And if time is of the essence, focussing on the right outcome has to be the biggest priority.

Never a truer word for me here at home in Wales. The rain is pelting down outside and the wind is beating at the door. I enjoyed the heat of Fiji, but nothing beats the mountain air.

I know confidently, I would not be the man I am today if I’d not been buried in an avalanche. I’d have carried on, talking about how great one day I’d be, and although working incredibly long hours I’d have never been truly successful. I think I was directionless. What my accident gave me was an understanding of time and a focus.

Time is equal to all men. Its not something that should be squandered. Yet I, like most, back in those days didn’t maximise every minute of every day.

In the early days as a young man I focussed on everything except the disciplines you need to carry yourself forward in the professional world? The result, I was a great person to hang out with, but everything else took a back seat.

Nowadays, it is a completely different attitude that drives me.

I focus on the fun elements in life. I realised, life is too short. Yea yea, I know its a cliche however it is bang on and its not until you have something taken away from you you value it.

In my journey to this stage of my life, I have been fortunate to spend time with some extraordinary people. Today is no exception although if I am honest, I don’t get to meet people of this calibre every day. I talk of Tony Robbins. The ultimate in life coaching, a man with a deeper understanding of human needs and what drives human behaviour than any other man I’ve met on the planet.

Years ago, I set some goals, “one day I will have Tony Robbins as my personal coach.” A BIG goal, considering he charges more than a million and he has a waiting list. However, I still see the value, along with the top business professionals and politicians in the World today. In life you get what you focus on. What Tony does, is help you maintain that focus and aim for the stars.

It’s not right of me to start listing all the infamous people Tony has coached or still coaches. All I can say is the list is a veritable who’s who of the most famous and successful people on the planet.

This week on his island in Namale, I had the good fortune of being coached by him and spending invaluable time with his and key members of his team. It is safe to say, I have never seen such focus and dedication (outside of UKFast of course) and it is a pleasure to work with someone who pushes the standards to such high levels.

I am here planning the next exciting stages of UKFast. Over the last few years I have been lucky enough to take advice from some extraordinary entrepreneurs. As a result I have helped catapult UKFast on to a very exciting stage in its development. We have grown year on year, not just in profits and turnover but in our resolve to make a difference.

By rubbing shoulders with people playing at a higher level than you, you most certainly develop at a faster rate.

We employ superstars. Are you in a position where you feel you have something extra special to offer?

You maybe like me 20 something years ago. No qualifications and no idea of which direction to go. On the other hand you may have every idea of your goals and direction. Either way, graduate or completely unqualified, seasoned professional, whatever your status, if you are a great person looking to do great things, I am waiting to hear from you.

If you are interested in meeting me and finding out what life and work balance is truly about, get in contact.

I can’t guarantee great weather. I can guarantee great food and great company, UKFast.

What are you waiting for? Destiny beckons……

Loz

Please contact Jayne Pitman and find out how to apply now on 0844 576 3999

UKFast
City Tower
Piccadilly Plaza
Manchester
M1 4BT

We even had Clem Curtis and the Foundations as the band and the entire squad of Sale Sharks players, girlfriends and wives came too. Clem celebrated his 69th birthday that day and still rocked the house like he did back in the 70′s.

This years annual party is even bigger. To celebrate an amazing first half of the year and for just being in business together, we are having UKFest. Yes that is UKFest and not a typo. It stands for UKFestival. We are throwing a weekend festival for friends and family of UKFast down in Wales on the Castell Cidwm estate, and if I can convince the farmer behind to borrow his field, we can squeeze in some extra tents and portaloos and invite even more guests.

But its not just parties and nights out. Your team mates need constant training, their environment needs to be just right. People are sensitive. Quite often, new starters bring with them associations of what businesses are really like. It’s their first hand experience from a previous job and they have the association firmly set in their mind that management equals pain and inconsistency and all businesses are the same.

Sometimes you can never break that association and people go through their lives really not enjoying their job.

We are currently in the process of kitting out our office with a huge amount of greenery. It is partly to celebrate the start of a brand new business venture with a friend of mine who has been in the world of trees and horticulture for 17 years with his lovely wife Clair. It’s also a great excuse for me to have fun and reinforce that by creating a fun environment.

So once you’ve created the Best Place To Work, what then?

I am a great believer in working with people to get them to be their happiest they can possibly be. But you know what, sometimes you just cant please everyone. If you have an individual who doesn’t quite get your core values and what you really stand for, they will probably work against you. Not necessarilly deliberately, but nevertheless, by them not “buying into” your culture and philosophies, they can cause a huge amount of damage. If that person is in a senior position, you have even more trouble.

I read a book called The Extra Mile that focusses on alignment and engagement. The 2 buzz words of corporate HR.

Objective number one is go get everyone aligned with your way of thinking, then get the most engaged people into positions of seniority (as long as they fit the mould) and then work towards getting every individual engaged.

Easier said than done and it is an ongoing quest when you have hundreds of staff. But it is possible. UKFast is living proof of it and although we are more a work in progress than the finished article, we are having fun learning about each other in the process.

The same book states clearly that if you have a manager or someone in a senior position who is either disengaged, or engaged but not aligned, you are in for a rocky ride, but there’s enough to discuss on that topic to warrant a dedicated blog.

I love puzzles. Getting your team right is the ultimate puzzle. It is like doing the rubiks cube in the dark!

So do people really understand the importance of alignment and engagement? I think not. It amazes me how many office environments I see or hear about that are simply not places I’d want to work. And working from an industrial unit is not an excuse either. I went to see James Timpson’s offices in Wythenshaw. Apart from the fact James was building a swimming pool off the staff canteen area, everything about his office was simply a “Wow!” And that being said, I don’t think you could find a managing director who places people and their well being higher on the agenda. James is a credit to British business and an example to other business men and women who want to build something extraordinary. He not only followed in his father’s footsteps, he strode on ahead and paved the way for a new era of “upside down management.”

And so after my FD at UKFast put it so succinctly. “We have colourful staff, but the office is a bit grey” I thought it time to take our “fun initiative” to a new level and start living some of our values! You can always do more, and if you ask yourself that question, can I do more at every stage, you will normally get better results.

So does it pay to invest in your staff? Absolutely! Invest in the workspace, training in every aspect of people and career development. I am just beginning to see the fruits of our labour, and it is worth while. It is difficult to quantify human emotion, we all understand monetary values, but when it comes to effort and passion, we don’t have a scale to measure it. As a result, I think it falls by the wayside in order of importance in 21st century business.

With regards to the office environment, when people ask “what is the rationale behind such a beautiful office?” I simply  say, “when I come to work I want to feel a million dollars. I want my team to feel te same.”

If you have any comments or ideas on how we can continue to develop at UKFast, I’d be very glad to hear from you.

Yes people do seem slightly more cautious. But this is partly to do with the fact we were told we were heading for recession. I remember backing out of a property deal after the Nothern Rock crisis. Thank goodness Gail and I plucked up the courage and pursued the deal, it was Castell Cidwm, the UKFast training property which is now an integral part of our successful recruitment and training strategy.

The reason for my comments are not flippant, I know a great many people have been through difficult times, my point is this. Is this a recession, or is it merely a change in the way people do business? What do I mean by this? Well, it is safe to say that people have changed the way they buy things.

When you purchase something there are 2 decisions that you make.

1/ do I want/need this product or service?

2/ where shall I buy it from

In the old days! People went to shops and bought there and then.

Then came the internet. Now people looked online, researched and then once they’d narrowed down what they wanted, they headed to the shops and bought it there.

But, then came the new era. An era of confidence where people simply go online to do research and then simply buy it without hesitation.

Well this is a massive shift. It surely makes sense that if you as a business have not embraced this you are going to be in a huge amount of trouble.

I believe the cultural shift in how we buy is SO extreme it is literally wiping businesses out who do not have a credible online presence. Look at Woolworths, they felt that the internet would not work for their business. Yet Argos who embraced it is now one of the biggest online retailers in the world.

I was at a round table this week discussing the economy and budget. I heard numerous businesses explain that they had zero growth. The same businessmen stated clearly when I asked them do they use the Internet to attract new business, “people  in our industry do not use the internet to research our product!” The irony is I have helped a few businesses in the exact same sector generate millions of pounds worth of new business, all via the internet! But how do you educate people who simply do not believe it is possible. These sort of limiting beliefs are lethal and often are the main reasons why businesses simply stop evolving.

If only I got a pound for every time I heard business people say “my customers wouldn’t use the Internet!”

Over the years, I have won a few £1 bets to people I have met at Sale Sharks who said, exactly that.

Caunce O’hara, now giants in the Insurance industry were about to spend a fortune on a website. I asked them to consider a different option. For less money I helped design and build a new system that not only worked out an accurate price for the insurance premium, it took the money and attracted new business. I won my pound.

It’s not a business model I’d advise people to follow, I am lucky enough to be able to do this as a hobby as I have a huge R&D team, I also have done this enough times to know, I’d succeed.

I have done the same in a variety of industries. Debt management, clothing & retail, one business in particular (again who said it cant be done) is now invoicing more than £1,000,000 per month from online sales!

I can guarantee these people dont think we’ve just been in a recession.

The problem is, “you don’t know what you are missing until it is too late.” It’s people’s own shortsightedness that is simply holding their businesses back, or in some cases damaging their business.

I have 15 year old kids who are customers and a great many small businesses who are doing extraordinarily well. It’s never the brands who are riding the crest of the wave, they simply think they are. A lot of the high traffic sites are below most peoples radar. The people who win, are the ones who realise that customer experience is everything, and they build a super fast and effective site and host it on a dedicated server for that added umph. Before they know it, they are getting customers from Google, and the customers are coming back in their droves because the experience is perfect.

When we explain to people that their site is slow, they don’t understand. They look at their own site and say, “it seems fast to me!” This is the biggest misconception. They are ususally viewing a cached version of their website on their own local machine. What does this mean? Well basically, your machine stores images of sites that you visit regularly. So it stands to reason that when you look at your own site, you do so though rose coloured spectacles. You are in effect getting an artificial view of how your business is really NOT performing.

On the flip side through your customers eyes, it doesn’t hide the harsh truth, that for new visitors, your site is like jelly waiting to set.

This is particularly noticeable for people who end up hosting in the US to save money. People can simply drop out of the UK arm of Google once the search engine picks up the foreign IP address. Google simply assumes that your main focuss is probably aimed at the foreign market, as your site will perform better in the country where it is hosted. Some of the largest hosting providers in the UK, host their customers in the US and Germany. Rackspace host thousands of their clients sites in the US on their Cloud environment. One and One (1&1) a German company who also own Fasthosts, who market themselves a the hosting worlds market leader , host their servers in Germany!

Personally I believe keeping it simple is the best way. Host your site as near to your customers as you can. We are lucky, by being in Manchester we couldn’t really be more central to the whole of the UK.

I hear horror stories all the time on this subject. One thing worse than going abroad to host, is taking it in house! The ultimate in stupidity. Let’s stick our server on the end of our broadband connection or a leased line. So what if it is 100Mb. You may as well attach it via string! Yes it might work occasionally but not enough to get noticed on the search engines. Telcos for years simply resold 100Mb lines time and time again, and guess what? They attached them to a 100Mb line. The ultimate in bottlenecking.

If you imagine the internet works on the basis of regions. You can host your store on the main high street, the Oxford Street or you could host it on a back street. Which gets more traffic? Obviously the high Street. Yet so many businesses spend 10′s of thousands of pounds on their websites, yet they think they dont need to invest in their hosting. They think they can simply stick it on some shared space, or a cheap dedicated server (down a back street). Even worse, they dont realsie why it doesn’t work properly or why they dont get awesome results.

At the same time, we come across small businesses who take our advice or dip their toe in the water with UKFast. Experience the speed of the UKFast network and then get addicted. These companies listen to their customers and upgrade every time their site slows down by a fraction. These are the businesses who are the next generation. It is not the brands you know about, these are the new kids who a carving out a new horizon. They not only get my vote, they get my help and support in every way. They are the entrepreneurs of tomorrow.

So be warned. If you have a business and you are NOT taking your online marketing seriously, or worse still you are spending the bulk of your budget on the design and leave nothing for the location of your window to the world, you will not get the results you are wanting, but you will get what you deserve.

This does sound harsh, but it is a really harsh world out there.

If you are a web developer or you run a business designing sites, if you are hosting your sites on a single server to save money or to create a revenue stream, although you may think you are doing your client a favour, you are actually suffocating their business. If you wish to try a server to see the difference, drop me an email at UKFast or post me a comment. Every business I have tried this with has increased sales. Its not  rocket science, but it will certainly pay for one!

I think it is Ken Blanchard who says “people never arrive in the same demotivated state as when they leave.” He blames the management, saying they deteriorate through poor leadership.

It happens at a time when 4 people return to the UKFast team, so out with the old, and in with the even older! The common theme being, “you don’t know what you have got until you haven’t got it anymore.” I am sure it is not the case for all of the people who leave UKFast. Businesses are always on the move. The direction and speed of all businesses differ. You have to find the one that suits you the most, the one that is going in the right direction and at the right speed and is full of like-minded people. You have to be realistic though, people join you for a certain duration, often mapped out as part of their career goals. Even the most motivated of people can leave if it is part of a wider career strategy.

So how do you keep staff?

Whether you are a seasoned entrepreneur, or one that is just starting out, I believe your business need an identity. You need Core Values. Now you can copy these from other businesses, yet a word of warning. It wont work. Many of our competitors have mysteriously adopted similar or identical core values and marketing initiatives, but unless they are genuine and come from within, you will not be able to live these values day in, day out. And when you attract people with similar values that you are professing to have, they will soon recognise a pretender and once you are found out, they leave. It also creates discord amongst your existing team who will voice cynicism, worse still you wont even know about this as it will be done behind closed doors.

You need to ask all your team for the words that they like to be associated with whilst at work. Words like Honest, Professional, Hard working, etc there are litterally hundreds of them to choose from. When we did this at UKFast we used a local PR agency with a good reputation to come in and do this. We felt it essential that we did not influence the process in any way. Mike Perls the managing director of Manchester’s MC2 helped us out in person and he decided to go through each department seperately.

The results were astounding. Mike quickly realised that every department chose the same 5 core values. He explained the rarity of such a discovery and professed “you may be on to something here!” This was back in 2003 / 2004. The prediction was right. Our core values were set, and although up to the time of the exercise we did not know what they were, ironically we were all living them. Is this an accident? I have to say yes, as I have had no formal training whatsoever to run a business and my steep leaning curve has come from getting stuck in and not being frightened of making mistakes. The irony of finding 6 departments within the business with identical values is probably down to our recruitment strategy. I think we simply employed people we felt we will all get on with. Our early strategy (although that’s a bit too posh a word for it) was people first, qualifications second. I look back with close to a decade of experience and on hindsight, it wasn’t such a bad HR strategy.

As an 11 year old business we still recruit on a very similar basis. I am not interested in CV’s or stories of someone being the best sales person in their last job. With the right attitude and values I believe I can turn anyone into an even better one. Qualifications can often be camouflage for some absolutely awful candidates.

This is why our training centre in Wales is so important to us; Castell Cidwm. If you can get through there and you are still smiling, you’ll fit in.

So how do you identify your own core values?

I’d recommend what we did at UKFast back in the early years and split up your business into teams, keep the departments together if you like and ask everyone to write down 10 values that they hold dear. I’d then encourage them to discuss them as a group and get them down to a maximum of 7. Once they have argued which ones they want. I’d make them re-do this until they come back with 4 or 5.

A business should not have too many values. It simply becomes to complicated to manage if it does. After all, you can only feel one emotion at a time. You cant feel happy and sad, frustrated and angry, bored and vexed. We are quite simple folk at the end of the day (especially us Welsh), so simplify the values as much as possible.

It is unlikely that you will get the same result we got back in 2003 and you definitely wont get the identical list of values we chose either. I have done this now with many businesses and I have never had the same result twice. What does this tell you? Never, Never copy someone else’s. By copying others, you do yourself and your business a disservice and furthermore you waste a great opportunity to unite a team.

Now that you have your core values in place and everyone is in agreement you need to invest in your staff. (Part 2)

hedge your desk

Greenest office in the UK! UKFast

So what is wrong?

I am someone who enjoys a challenge and I spend time observing behaviour. So England’s performance and particularly the reaction of Wayne Rooney interested me immediately. I remember meeting Coleen Rooney and her dad and brother whilst on holiday in the Caribbean at Sandy Lane. I didn’t spend much time with them, but enough to understand their values and the sort of people they are. Clearly hardworking, proud working-class Brits (if there is such a thing anymore.) It would be safe to say therefore that Wayne Rooney is no different, and from watching him play on occasions for Manchester United his hardworking roots show through.

So why are so many people blaming Rooney and the team for the poor performance. It seems fair, after all they are the ones who are on the pitch. We in our millions however vocal cannot influence the game from our armchairs.

For Rooney to be that vocal about his performance and react so negatively to the fans, it shows he clearly has nowhere else to turn. Somewhere, someone is calling the shots and I assume that is the manager and he has not got the buy in from his players.

The negative attitude from the team demonstrates they do not agree with something pretty important with the current England set up. Be it the formation, selection, the banning of the wives. Somewhere behind the scenes there is a clear undercurrent undermining the manager.

So how do you combat this situation and get the team back gelling?

It is a very difficult one to fix, especially during a competition. Clive Woodward a man who knows what it is like to create a team that lifted the Rugby World Cup referred to certain individuals as “energy zappers.” He identified these energy zapping people and removed them from the team and eventually the squad. He got a great deal of resistance too from the rugby community who couldn’t understand why he kept out great players.

In my opinion the England manager is making some pretty basic mistakes of leadership and management. He has set his stall out, banning the wives, picking the team and creating the formation and it looks very much like he has not got the buy-in from his team members.

It is one thing to ban the wives, which incidentally is a good idea. However if you do not  sit husbands and wives around a table and explain what and why you are doing something, all you are going to do is create an army of influential people ganging up and undermining from the sidelines, and as they are not allowed on the sidelines they are probably on the phone ranting after and before every training session and game.

What Capello should have done was sit the wives and girlfriends down with the players, explain the importance of this once in a lifetime opportunity and got their agreement that 100% focus and commitment is required. He should have treated it as a military campaign almost as if they were off to war. He should have encouraged zero communication from friends and family throughout the tournament. Imagine the power of the players and the feeling of camaraderie amongst the team if he’d done this. All the players feeling and sharing the emotions together, not being able to rely on anyone else but themselves. Instead, he has created a nightmare for the players who are trying to keep their wives happy from 60 miles away. Not the sort of focus you want your players consummed with.

In this sort of environment he has a group of WAGS furious with the whole set up and hell bent on undermining it at every level.

On the pitch this was evident that the players made a public show that they do not agree with the current set up.

Whatever he does at this point is going to be scrutinised by the players. So the fact that he has now made a few odd selections and left out good friends and players who they can rely on, means that they start to question the whole set up. Throw in a formation that they dislike and hey presto, you have Friday night’s performance down to a tee.

So how do you fix it?

That is a really good question. Firstly the manager needs to listen. He has a difficult task ahead. He will have a lot of ideas thrown at him. Some good, some bad. He cannot agree with them all, yet change is necessary. If he wants to save face then he is finished and the boys will be on the next flight home. If he is big enough and he can sit down and have a sensible discussion and allow the team to contribute, he has a chance.

Whatever he decides, he needs to get the buy in of every player. Each player needs to understand their roles with in the team selection.

But to get them to “get onside” at this stage is particularly difficult as many managers have failed in the past. The main problem here is that the professional football player is overpaid and underworked. He has an entourage of yes men following him and his friends and family and they are treated not like celebrities, but more like Gods.

How do you manage someone with a massive ego, it’s not easy. So how do you manage a squad full of massive egos. Why anyone would want to be a football manager I don’t know!

His only hope is to remind them that this is a once in a lifetime opportunity. This is England! The problem is he is NOT English and if he tries to wave flag it may be more like a red rag to a british bulldog.

Deep down, all the players want to do is make their friends and families and the millions of well wishers proud. They have one chance. I have just seen Gerrard on the TV talking about a team talk they are all about to go to and his statement to the camera reinforces what I say here. He mentioned that Anelka was sent home for speaking his mind, then paused before adding, well there may be a few of us on the way home then.

I have come across situations like this from time to time in business. It is easy to make a change in the hope that this will solve a bigger problem you may have, only to find out it compounds the issue. Sometimes I feel that I may listen too much. but at least if I have made a mistake, I know somewhere someone will speak up and set me straight.

It’s a balancing act, keeping your team happy and getting the results. The 2 are closely linked. Damage one and you damage the other. Get the spirit right and you can achieve anything. It is a quest that I strive for and continue to analyse. It is the ultimate puzzle. If you leave it, it stagnates and if you tinker too much you distract it. It requires care and attention and also great people on board. And it is the great people that invariably end up running the team. A good manager should not have to do anything, just observe. Sadly I am not there yet, but I am getting closer.

The event I was kindly invited along to started with a training session racing around the Velodrome. I was fortunate to get some one to one training with one of the Olympic team. I was keen to pay attention as I quickly learned that a break in concentration could prove disastrous. The bikes have no breaks and if you stopped peddling for any reason you were in danger of being catapulted across the track; which was incredibly steep on the corners.

Being in a room with the North West’s finest entrepreneurs is an interesting place. There is a huge amount of testosterone pumping around everyones veins and the bravado was evident amongst the friendly competitors. But once on the track, it was head down and down to business. It was clear why these business people at the top of their game. They all take competing very seriously in whatever they do.

It is also immediately evident that there is little or no difference between the winning attitude of the highly motivated business people and the Olympians and although we all got beaten, roll back the clock a few years and give us some proper training and I reckon there’d have been a few contenders in the room. My attitude was such that I thought OK, I am going to give these guys a run for their money. I was absolutely convinced that I could win. Of course I got battered, but at least my attitude shone through and it made me compete to my highest possible standard.

After a lovely dinner where we ate the food the cyclists eat on a daily basis, we were treated to what in my opinion was the best part of the night. Rebecca Romero and Sarah Storey sat down and were interviewed. They talked of the Olympic challenges and the drive that got them to the highest point in their sport. Rebecca is an interesting phenomena as she has achieved one of the rarities of Gold medals in different disciplines. She started in rowing and then transferred to cycling. With in 6 months she was hitting the speeds expected from the Olympic cyclists.

Sarah a para olympian has won medals in every games since 1992. She talked openly about her challenges. Having only one hand there were people throughout her life that treated her differently. What was lovely top see is just how that motivated her and drove her even harder. She explained how she was inspired at the age of 6 years old watching the Olympics on a tiny TV and saying, that that is what she wanted to do.

Goal setting! You can’t beat it, or her in this case.

During the questions and answers it was interesting to hear their reactions and opinions.

When asked;

Silver medal, winner or loser? Both firmly stated without even a second to think… ‘Loser!”

What do you think of skiing and snowboarding that are adapting some of  their races and styles to introduce bigger sponsorship?

Again both passionately said, “what is more exciting than 2 people competing head to head? The sport does not need to reinvent itself and we do not want any more money. We simply just want to compete.”

It was blindingly obvious that the attitude that these 2 Olympians have is identical to that of the entrepreneurs in the audience. The belief that you require to get to the top of your game is identical whatever you want to achieve. Although the goals maybe very different, the hard work that is involved in reaching the top of any industry requires stamina and determination. When the vast majority give up, there a few people who kick into another level. These are the natural born winners, although actually I don’t think they are born, more socially conditioned. Something in each of these successful business people and athletes lives inspired them to want to go to these extraordinary lengths.

So what are you going to be if you never grow up? That’s the million dollar question…. quite literally! Choose, take aim and go get it. And don’t stop no matter who tells you you cant do it. Normally if someone tells you something cant be done, it is usually from talking from experience, their own experience. Do not let other people’s limiting beliefs limit your own.

And most of all, no silver medals. Aim high and win.

Why does one of the shortest words start the longest conversations?

On Friday one of the girls from our recruitment division MySort.co.uk came to me and asked “do you have 5 minutes to see a prospective new recruit for the sales department?”

I am always keen to get feedback and develop the business and where better than from an fresh pair of eyes. I followed Abbey into my wife’s office where Tom sat, looking relaxed, sitting back and at home. After talking with him for a few minutes, I asked him “do you have any questions for me?”

“You clearly put a huge amount of effort into making this a great place to work, from your website you look like you really value people much more than other businesses I’ve come across since moving to the UK 7 years ago….. why?”

“This is indeed true,” I replied. “we sleep a third of our lives, we have a third to ourselves and we work the rest. As I do not want to waste a minute of my life I am focussed to ensuring that I enjoy every second whilst I am wide awake. This means the time at work is just as precious as the time I spend outside of work.

I therefore concentrate my efforts into making my work environment as stimulating as possible. To guarantee this I need to make sure everyone around me is stimulated and performing at their very best too, so a large part of my energy goes on ensuring the team is as focussed as me. The end result is that if you come to work here at UKFast or any of our companies, you are going to have fun. A BIG part of that is you are going to develop quickly.” I paused for thought and then asked him a question.

“Are you ready for such a journey?”

” YES PLEASE.” Tom said eagerly. “I can see that everyone here loves their job. You can feel the energy as soon as you walk through the door.”

I got up and shook his hand saying, “I am sure you are going to be very happy here.”

I left the office knowing that I have a very excited new recruit who is going to really enjoy his new job. Is that not stimulating enough to inspire me to be an entrepreneur? It amazes me that most business people just don’t get that people are the most important ingredient to a successful business. There is a saying, behind every successful businessman there is a great woman. Isn’t that the truth! But the same applies to businesses as a whole. Behind the scenes of every business are hundreds if not thousands of great people.

I see businesses starting to struggle as they get bigger. When businesses are small they have personality. The smaller group the bigger the personality. As the business grows the personality is watered down. The founders of the business usually get further from the coal face, middle management is put in place and then the whole thing collapses as it grows. To save the business from absolute failure and total melt down from over expanding, the businesses usually shrink back to the size of when they were more successful. This is one of the reasons so few businesses fail to get past the million pound turnover mark.

I like Richard Branson’s philosophy, something he said is, “business has to give people enriching rewarding lives or it’s simply not worth doing.”

And there you have it. Master that and you have the secret of a successful business, and as we are all stimulated by different things, what works for one business may not work for another and so the challenge begins.

But that is what gets me out of bed early every morning to improve the puzzle I started 11 years ago. I’ll let you know if I ever find the answer

I have a theory and I am in good company with some other wiser folk than me with this one too. The theory is this. In order to reach a great height in whatever you do, you have to set it in your sights as a target. You have to know where you are going. That sounds like common sense but so many people fail to grasp this one before they set out on their journey. You have to define the success you want or else you do not know when you have arrived at your destination. When I set a goal, I literally map out every single aspect of what I am wanting to achieve.

OK, so you have set your sights on something exciting, something that is now going to drive you forward. Well, welcome to the easy part, it might not feel like the easy part, but believe me it is. At this point in your journey you are under very little pressure, with maybe a few of the driving factors that got you off the couch in the first instance, a wife, the bailiffs, the annoying relative you wanted to prove wrong, a family you want to support. But essentially you are embarking on the exciting journey and everything is new and you are busy. And busy is key. Whilst you are occupied with very little time to sit back and over analyse you are far more likely to be successful.

I’d sooner work 7 days a week 18 hours a day and make lots of mistakes than take my time over something and dissect every decision. It’s the mistakes that make you a better person and businessman; if you learn from them.

So here you are flat out, obsessed with everything you are doing and so focused on the goal that you almost forget it. I think this is a healthy discipline. I am not someone who believes you have to have a photo of your goal and look at it every day. I revisit my goals just for an update 2 or 3 times a year. I am always amazed at how many I can tick off!

Then suddenly, at one of these points when you check up on your progress, you realise you have hit your goal that you had set years earlier. You are happy, still busy, still excited, but you have achieved something.

Firstly you deserve a pat on the back. The hardest part of this is that there are very few people who will understand what you have had to go through to reach the heights you are at and the sacrifices you have made. I am lucky, Gail my wife is my business partner and a best friend all rolled into one. When we set goals we also set rewards for whenever they are met. This way we are reminded forever by linking great memories to all the hard work and achievements. No one wants to remember the hardship and certainly you will be viewed as a real bore if you keep telling everyone how hard you work or all the problems you continually face.

It is at this stage where most people go wrong. How many times do you hear of someone who has made it, then lost it? Yet come back and done it again! It’s quite a common story. Once you have hit your goal and had your celebration you need to refocus. You have to sit down and set new targets that are equally as challenging as the very first one. Why? Because if you don’t, you will simply take your eye off the ball and start to relax, then fester.

In a lot of peoples cases, that celebration I mentioned, does not stop and it continues for years until people realise this is simply not a fulfilling lifestyle. So many successful people I know end up drinking, gambling or womanising or in some cases all three. They are simply looking for the buzz they used to get in work. My advice is get back to it, and pronto!

I am often told how successful I am and people very kindly congratulate me and say “well done, you really look like a person who deserves it.” I am always flattered and if I am honest slightly uncomfortable with a sense of embarrassment. The thing is, for me I am not the finished article. My success is relative. I have set my goals on much larger sights and this is not to be clever or outdo someone, it is simply because if I don’t, I am in danger of not taking my own advice and living by the values that I know are incredibly important. I have to keep developing. this way, however painful, is the only way I know. I am therefore a man on a continual journey where retirement equals death.

It is far easier for some people to have a lie in on a Sunday morning, but for me, if I am awake, I have to start the day and really give it my best shot. This morning I had a run around our lake in Wales, Llyn Cwellyn. It is beautiful and it is just a long enough distance to stretch me. In fact this morning it felt tough and I pushed myself slightly harder, knowing that it is good for me in the “long run” – pun intended. I’d also started the day with a drink of apple juice that seemed well past it’s sell by date! Leaving a warm bed and a snug cottage for the cold wind and hardship is not everyone’s cup of tea, but for me it is an essential part of my goals which I set years ago as a kid. Never to lose my youthful spirit and this requires me to keep youthful energy which means I have to remain a fit as a teenager. Now there’s a goal you can never settle back and congratulate yourself with, it is litterally and ongoing tread mill. but the rewards associated with being fit and healthy massively outweigh the negatives. In my book, I’d sooner be running in the rain with the wind in my hair, thinking about all the great things I have in my life. My wife, Gail, my children, my friends and family. It is a great time to say thank you. I am not sure who to, but yet I find myself always saying thank you. I take nothing for granted and I am busy reinventing myself.

I always admire Madonna. She is from my era, and yet she unlike most popstars, has been successful in every area of the pop industry. She continues to do it where others fail. It is safe to say, she keeps herself incredibly fit, which helps her to maintain a youthful spirit and I’d also bet money on the fact she sets incredibly challenging goals to reach. Who wants to maintain the Status Quo, God forbid you might end up like them!

So when you are setting your goals, and when you are on your journey, just remember to combine a bit of exercise and treat your body to some of the fresh air and fast pumping blood that it thrives on. In turn, your body will reward you with the stamina required for being super successful. And when you hit that goal, because I know you will, have the next set ready.

The body acts as a thermostat. It kicks itself into action when things get bad. Hence the saying “When the going gets tough.” But just like a thermostat. It also switches itself off from time to time to rest, and if you allow it, it is very difficult to get the momentum up and running again. Welcome to the race that never stops! If you want to discuss any of your ideas or challenges, drop me a mine. I am happy to help where I can.

Good luck on your journey.

Lawrence

We have been down at the Internet World trade show at Earl’s Court. The Internet is a very male dominated industry being a techy lead industry. Sadly there are not enough women in our industry. A statistic we at UKFast are doing our level best to change. Women in our work place are essential. They are great communicators and organisers, and life would be very dull without the dynamic that mixing men and women together brings.

That being said, why is it that people automatically assume a pretty girl dressed in heels on a stand is not as smart as those around her? It is funny though, there were a few people (mainly women I am sad to say) who got a bit of a shock after making comments like “get yourself a proper job!” That particular comment was addressed to my personal assistant who takes great pleasure in being part of the team at these events and she manages the girls and their taxing schedule. If only they knew. Rachael took the comment on the chin, smiling at the lady as she laid into the commercial director Gail Jones (dressed in shorts too!) “why do you let them do this to you?” Gail simply said, “I want to dress like this. Last year I wore a dress, but but it’s too hot. The shorts are great and I love the atmosphere we create.”

The girls on the stand all work for the UKFast team. Most of whom have just come back from Verbier. They have the toughest job in my opinion. 30 hours in heels is something I know I couldn’t do! I admire their spirit immensely. I make sure I spoil them as much as I can. They work long hours and never grumble. They all have roles with in the business, some in sales, account management, customer care, but they enjoy the responsibility of representing UKFast publicly at all our sponsored events and client facing hospitality.

For me it’s imperative to have people who work for UKFast all year round representing us and not to outsource. The difference between the UKFast Girls on our stand and the others was so evident and the majority of people who came on to our stand commented, showing their surprise and pleasure that the girls all were able to understand their requirements and business needs, talking comfortably on subjects like clustering and load balanced environments.

But I think this is evident when you look at UKFast. We are so different when you take the trouble to look a little closer. This is why in the week Gordon Brown called someone a bigot for all the wrong reasons, sadly there are bigots out there, maybe someone needs to explain the meaning of the word to him, and for those real bigots, you should take the trouble to look a little closer, stop stereotyping and be a little nicer. There is a place for everyone in this world, and I am only glad the ladies said these hurtful comments to the UKFast Girls and not others who may not be as tough or as confident.

As Rachael my PA put it, “If only they knew, I have been in 4 countries in 10 days, they should have a go at trying to manage your diary.”

That being said, even superheros have to sleep, and boy, do they deserve it. To all the Girls on the UKFast stand, especially Laura, thank you for the energy you put into the event, you are amazing! Lads, you weren’t bad either.

They are human after all

The fact that the girls understand the complexities of clustered hosting and work for various departments with in UKFast really does impact on the visitors when they approach the stand and ask for help.

Director and owner Gail Jones said “we are really having fun here. If you sell on the Internet and you are near to London come and see us and have a glass of champagne.”

Posted by Chloe UKFast.

The UKFast girls work incredibly hard. They are all super intelligent, fun characters with big personalities with the caring gene which means they make the perfect hostesses. You find the UKFast Girls at all the outside events, Twickenham, Sale Sharks, Silverstone Grand Prix and all corporate hospitality. They also fly with me on a great deal of my business travels and commitments.

I find it helps having fun people around. The girls help break the ice at events and play an invaluable role in so many areas of the businesses. They all double up in some capacity or other – be they a PA, sales person, account manager or even senior manager. By hanging around with the girls we develop strong relations with each other cementing a bond which is necessary when working under pressure.

I personally believe it is the toughest of all the jobs at UKFast. They are expected to always greet people with a big helpful smile, a task they do very naturally.

They have been a big hit at the premiership rugby this year, we have never had so much involvement directly with the players.

The photo here is of the girls thawing out after a morning skiing. They have all been involved with the 2010 UKFast Hosting Summit in Verbier’s prestigious venue, The Lodge.

After a heavy week discussing how to revolutionise our product offering, The UKFast Girls are due to be flown back to Manchester by Private Jet so they are fresh and ready for the Internet World, where they are hosting the UKFast stand at the hosting worlds biggest conference.

Why not come and say hello! If you are in London this week, Tues, Wednesday and Thursday, come and visit us there and meet the ultimate team that helps make UKFast one of the most unique businesses on the planet.

UKFast Girls on The UKFast Private Jet

It is a good question. I often wonder how and why I ended up in a career so similarly named to one I had been involved with in a previous life.

As an event organiser, I essentially hosted parties for businesses. It involved the ultimate in commitment and service, a degree of attention to detail you seldom see and passion to keep you striving when the going gets tough. First up, last to bed….. it is a thankless task behind the scenes of a busy event.

The business I had that specialised in this field I sold to Granada at the end of the 90′s. they did me a massive favour. I stayed and learnt so much about bigger business, “how to and how not to run my next venture.” It was great time of my life, but one I treated as a learning experience and I was glad to move on.

And somehow I ended up continuing to host again. This time, people’s lives and peoples entire businesses. I thought managing and hosting peoples parties required the ultimate attention to detail, however this new world really does take my responsibilities to another level.

So, what is hosting? And, why is it called dedicated hosting? It should be called dedicated hosting because my team and I are dedicated to ensuring you have the perfect platform to run and host your business. Actually, it is called “dedicated hosting” because the infrastructure that manages your website or application is dedicated soley to you and your business. This means no neighbouring business can impact on your service if they damage their machine or if they hit a busy period.

I do think my previos life has helped UKFast massively. I was talking to a senior official at Microsoft (who incidentally we host too) and he said the level of service we provide is so much over and above even our nearest competitor. He explained he felt this was to do with our attention to detail and sheer passion for customer service. “In a technical environment UKFast are just on another level. Where businesses in your sector are usually driven by process and techies, we find ourselves focussing on people and their needs.”

Thanks for that observation Bill. Most kind. Ironically, having the passionate people around has made us focus more on the technology side of things and 10 years later we find UKFast not only the market leader in the dedicated server area, we also deliver our product faster than any other provider on the planet. Our network is focussed too on speed. And there is no coincidence that we released information about the link between FAST websites which become more successful and gaining better rankings with Google.

I am confident, we are something to do with Google letting the cat out of the bag towards the speed link after we got a letter from Google asking us to remove the information with Speed and Googles rating of faster sites. After a few letters backwards and forwards I finally wrote to the lawyers at Google asking one simple question. “So what you are saying is that there is NO link between faster servers and higher search engine results.”

We were immediately engaged with the big G, who were intrigued with our confidence. What no one knew is we have been testing all the major networks around the world for a decade and we even have servers on our main competitors. Each one is used to test various sites and the results they produce. By 2006, UKFast had already deduced there was a significant link between speed and happy customers.

Aptly named UKFast! Interestingly it comes from the importance I put on customer service and the fact that I believed that the internet will be no different to every other walk of life. We want everything NOW!!!

It is very funny though. I have some awesome quotes from angry competitors about some of our claims. They really thought that the thing was a marketing ruse. Little did they know we have had servers with them for years and we still do. Knowing ones enemy is an important part of the game in my opinion. how else do we develop if we cant identify strengths and weaknesses efficiently and accurately.

When a business describes themselves as “fanatical” for example, I want to know to what extent? I am always intrigued to hear other business owners claims, just as they are to hear ours. I don’t blame them for misunderstanding them. You’d have to be a little over obsessive to go to the lengths we go to to drive our business harder and further than everyone else. Nevertheless that is what we do.

One day I’ll publish some of the ridiculous comments that the leader of some of the largest hosting providers have said. “there is no reason for speed to improve peoples results,” “It is irrelevant” , “what about all the money you are missing out on by contending your network…. they will never know….. we make millions from the excess bandwidth charges.”

For me, whatever you are hosting… customer service is key. Keeping your client happy is the ultimate game. Being honest with your clients is the only way. Yes it might take longer to build an empire, but it is then built on stronger foundations.

If you go to the Virgin Limited Edition website we will see a whole host of amazing properties. They all have a similar style of layout with long sociable dining tables, comfy spacious chill-out lounges and bars where you can help yourself to just about any drink or cocktail you can dream up.

One of my favourites is The Lodge. It is particularly special to me as my early memories of the Alps always involve bus trips and cheap hotels. As I grew a little older I progressed to chalets, but invariably you get what you pay for. I am in a fortunate position to be able to experience The Lodge, at £80,000 to £90,000 per week, it is a place for the discerning skier who wants to really live it up in the mountains. It is the ultimate hideaway, with a beautiful style of bleached & distressed wood throughout the building. Down stairs there is a swimming pool and jacuzzi with a steam-room and gym. Although the gym is small, really with skiing all day (if you fancy it) and mountains to run up and down, even I seldom use it.

Another great point is the location. And even though it is only 250 yards from the bottom of the main lifts in the resort of Verbier, Switzerland, the team here drive you to and from the lift entrance.

Do you remember the queue at the ski rental shop? Here the guys from the ski shop bring the boots and skis to the Lodge for you to try on at your leisure. Nothing is too much trouble for the team of superstars that Branson and the managing director John have hand selected.

The food really is something else too! We are not the easiest people in the world to cater for. We are incredibly disciplined and my wife and I eat no dairy, wheat, and my wife takes it even further with zero citrus as well. Yet the chefs are all too accommodating. Cutting out wheat and dairy more or less rules anything scrumptious out of any meal. Not for these guys, Gerwyn the head chef and his crew design and make cakes you could not believe were possible, using blends of rice and tapioca flour and soya milk. The Michelin stars are evident the moment you put food to the palette.

The bedrooms are wonderful, all spacious and have great touches like funky ducks on the sides of the baths, and bath hats you feel compelled to take home for the kids. There is nothing quite like the Lodge. The jacuzzi, a cup of tea and a Bolivar cigar complete a good days skiing and prepare you for the evening of kicking back and enjoying a bottle from Richard’s wine cellar. That is something that is common to the Virgin Limited Edition properties. You really do feel you are in someones home, and with pictures of Richard Branson with his kids and wife and friends on the shelves, it simply makes it all the more special.

I know it is out of most peoples price bracket, however the touches that these guys lay on can be done by any operator. It’s just that people don’t overlay this layer of attention to detail. Things like:

• your names are written on your door in chalk
• the boot room has an elaborate system which dry and warm your boots so they are warm in the morning and again with areas named for your hats gloves and equipment.
• postcards with stamps already on them are in every room
• a cuddly toy dog with “let sleeping dog’s lie” to leave outside your room if you want a lie in
• great books you can pick up and put down everywhere, in every corner of the house

the list is really endless.

Hat’s off to Hannah and her fantastic team and best wishes to Hannah and Paul who are expecting their first little-one soon. We are thinking about you and we look forward to returning soon and catching up.

If you are thinking about having the ultimate mountain holiday skiing or even mountain-biking in the summer, this is the number one place on the planet for it. I use it for team building and training sessions too where I am able to take people outside of the office environment and get their undivided attention. It is a great place to work!

The Lodge, Main lounge

BBQ Lunch on the veranda

1. Cancel the Hosting Summit in Verbier

2. Wait for the news that we could take the private jet

3. Consider other options?

I am confident at this point as the pilot had been on to the powers that run the airspace and in-spite of the doom and gloom on the news, there was no reason in his mind why we would not be able to take off at 9am on Sunday morning. Little do I know!

It’s late Saturday afternoon in Manchester, a good friend James who runs the very successful business Printerland turned to me saying “you are not going to Verbier Loz, they are not going to open the airports.”

Thank God James said this. I might have waited if it wasn’t for this comment.

It was this one line that inspired me to change my mindset. I realised that everything hung in the balance of nature and the weather.

This was not a great situation to be in. James bet me £1 that I wouldn’t get there and that was it “game on.”

I picked up my mobile and rang my PA, “Rach, put everyone on full alert. I want everyones bags packed and around at our house in the next 90 minutes.”

Gail was already looking at options to get us across the Channel. The P&O website was inoperable, clearly a business who doesn’t host with UKFast! We found away via another site and we booked the ferry for 4am.

News was coming in from my PA of everyone’s whereabouts. It wasn’t looking good. 2 in a beer garden, one in Wales without transport, one getting ready for her grandfather’s birthday party. One gone walkabout and, one thankfully at home – Charlotte.

Charlotte started to help round up the troops. Meanwhile, I had another problem.I now had one car and 8 people. I rang my bro, Jonathan who is my communications director. He was in Sainsburys.

“…..well leave your trolley where it is, you are not going to need it.”

I had another driver, but I was still a car down. I then rang the marketing director Paul Harris. (Big Frank)

Paul and his lovely wife were getting ready to go out for a dinner party with friends.

It’s times like this, when you realise just how committed friends are.

“I’ll be there for you in half an hour” he said.

This was great news as Paul had just bought a Porsche Cayenne, which meant the vehicles for our RoadTrip were 2 very handsome black beasts.

The team was now complete, and with a bit of creativity we prized the boys from the beer garden and Wales and Rach even made her Grandfathers party; cut short admittedly, however I had done the calculations using the satnav, and I knew that as long as we left no later than 8.53pm we had a good chance of arriving at the early ferry, Dover.

James and Sue, his wife, were laughing at us, as this was going on in support of the madness required to change direction with little or no thought or regard for the consequences.

Grandma turned up, and with an emotional “goodbye” our 2 little daughters headed off a night early.

It was the best thing we could have done in hindsight and I owe James for bringing the realism home. Else we wouldn’t be sat here.

We made it to Dover and with 2 minutes to spare we boarded the early ferry at 1.55am.

The ferry was a far cry from the private jet and I remembered the times we did this as a kid. It was different from how I remembered it. Already tired, I couldn’t sleep. There was a great buzz amongst the team who had arrived at the house with lots of hugs kisses all ready for the adventure.

There was a massive sense of relief, as all of them had thought this great trip would inevitably be cancelled.

We headed from Calais across France, past Lake Geneva and into the Alps. The trip was exhausting and the hairpin bends were the only thing keeping Ross my co-pilot awake. The sheer fear of each bend approaching kept him on the edge of his seat.

This stage of the journey took us 8 hours, and with the exception of one flashing speed camera, and being pulled over by the French police for misunderstanding the speed limit, we had a great journey.

In fact, the French police made the  UKFast RoadTrip complete and after a couple of UKFast baseball cap souvenirs and a massively reduced fine, they ignored the 3 girls sleeping in the back seat. They escorted us to the cashpoint at the next service station, we shook hands and we were on our way again.

So as the rest of the world is grounded (apart from Richard Branson, who set off anyway from Necker yesterday in spite of the uncertainty of where he might land) we found there is always a way. But it does remind me the importance of friends, because none of this would have been possible with out the flexible grandparents, John and June, “Thank you.” To Paul’s family, especially Claire, the ultimate working mum, “Thank you”. To everyones parents, girl and boy friends, “Thanks, it is much appreciated.” Most of all, to my 2 little-ones who didn’t get a choice in the matter, “thank you T & P, I miss you lots!”

We are here to redesign and shape our product offering to ensure UKFast clients get the very best service and solution in the IT and hosting industry.

But, because we believe so much in our philosophy that fresh air, exercise, coupled with learning and sharing experiences drives better decision making, we have chosen this years retreat to be hosted at The Lodge, Verbier. Mountain retreat to Sir Richard Branson. Mine and Gail’s personal favorite winter retreat.

Today’s itinerary for example, is play hard in the morning with plenty of Skiing and Boarding.

2pm lunch back at the lodge

3pm – 7pm Focus Groups and product shaping

7pm – 9pm Dinner

9pm Coffees and home made biscuits

9.30pm – close

Midnight relax and pre-detox drinks.

I have a mixture of members of the sales team here along with 4 directors and my personal assistant. In a way it doubles as an incentive, because although we dont take the biggest earners or highest revenue generators, who are usually the people you reward in an organisation, we take people who contribute to the highest level, and for them it is a once in a lifetime opportunity to hang out in the ultimate property in the alps, whilst being fed by the best chefs in the world.

It is made special by the fact that I played the piano here for 5 years from the age of 19.

I remember the day when I lost the contract. It was the hardest time of my life. It was during the 90′s in the proper recession.

I rang the guy who replaced me up to see of He ever needed a sub he was called Per Neilson. He was an amazing pianist. He could play anything. On the phone he told me “Lawrence you are the worst piano player in Manchester, and you will never make it as a business man.”

Well 15 years later here i am for dinner with my wonderful wife and guess who is playing the piano?

In all honesty just like I said back in 1995 “you are half right”.

I was the worst piano player and compared to Per Neilson I was a disaster and it’s a crying shame musicians as talented as him are not on a bigger stage.

Well done for everyone who kept smiling in spite of the adverse conditions. Looking at the picture taken just before the team left to head back for work at UKFast, you’d think it was mid summer evening and there had never been a drop of rain.

Check out the photo with me and my 2 fantastic dogs (Indie and Lara). Notice the absence of people. Everyone bar JB, Tristan and myself were hiding from the cold in the tent.

Lawrence outside tent on Snowdon

UKFast Team at Snowdon Lakehouse

Lawrence Jones (UKFast) with rucksack ready to climb Snowdon

I remember as a smaller business we started to struggle to run events as the numbers were increasing and hotel bills and training fees were mounting.

In the end, we brought our own training centre, that’s how seriously we took it, even back then.

And now, a few years on, the difference between our tight knit culture and most businesses is evident, as soon as you walk through the door or pick up the phone.

That phrase “think outside the box!” is a telling one but how many business owners and managers are guilty of staying in their box to do all their thinking.

This week sees me heading off to Snowdon. There is a group of new recruits going through their paces at Castell Cidwm our dedicated team building training centre in Snowdonia National Park and I have decided to gate crash it.

Jonathan (my mad as a hatter Director of Communications) and I have arranged for an interview, on a ridge adjacent to the summit of Snowdon. To cap it all off I have agreed to stay the night camping on the ridge, which is currently covered in deep snow and prone to 90 mph winds.

Who am I to say NO!  I can see this getting me into trouble!

So why team building? Its expensive, you are taking people out of the business, its more often than not cold, it’s always wet, what do we gain?

We gain an insight to the individuals who participate.

We take them outside their comfort zone, and throughout the days as the pressure mounts you see people’s true colours. Who contributes with the washing up? Who gets up first? Who is fun? Who avoids work? All these answers are invaluable.

Quite often, people come down to Wales and they never make it back to work at UKFast. When someone does not have the necessary credentials we require for them to fit in, contribute and have a great time under pressure, they really wont enjoy the fast paced life ahead at UKFast.

I also believe we do some of our best thinking in the mountains. When you are away with colleagues, you are able to bond in a different way, especially if you genuinely want to get to know them. I think if you put on an event and only show up for the press photo or don’t show up at all, I think you will get the result you deserve. You have to passionately care about your team if you want them truly to develop.

On the flip side of the coin, I know plenty of businesses which do incredibly well with out the significant investment of team building. There is many an accountant who can put up a firm argument that the expense cannot be proved to transfer on to the bottom line. It’s sadly true. How do you quantify the benefit of a weekend away with colleagues?

All I can say is it seems to work for us at UKFast. We do put people high on the agenda and the results the team bring home for us are amazing. I am sure there are many ways we could make more money at UKFast but if they involve inhibiting the investment in people and dampening the culture, then no way!

Mind you saying that, I wonder if I will be saying the same tonight on the top of Snowdon, bedding down for the night. When you are having your cup of Coco spare a thought for me.

Although I have not made massive changes, I find myself with a massive lifestyle change.

I was given advice by one of the greatest entrepreneurs of our lifetime. And in my opinion there is a BIG difference between an entrepreneur and someone who has a successful business. It is possible for anyone to make a success of a business venture. It is highly unlikely that that person will go on to have a string of successes. Someone with this skill, is an entrepreneur.

The advice I was given was to step back a little. Take a couple of days off a week to work elsewhere.

It is far too easy to get too stuck in to the operational issues that confront you every day of your life running a business. Especially as entrepreneurs have an “obsessive” gene. When I get stuck in, I like to get completely immersed. However, if I am honest, I have staff who are significantly more skilled than me in every area of the business.

This week we have had the most successful week of UKFast’s history but not just revenue, which these days appears to drive most businesses. The energy in the business, and the levels of passion and excitement simply went off the scale. Yet I cant have spent more than 8 hours in the business this week. On a normal working day (before my hols) I’d have done 8 hours by lunchtime. That’s not to say I have not been contributing. If anything I have achieved a great deal more. By stepping back, I have done all my paperwork, report reading and emails.

In fact, I have never been so busy. This week I have met more likeminded entrepreneurs than I have done all year. My diary is stacked full. I am not usually a fan of networking, and with my “say yes to everything” approach which I adopted recently I find I am not just cramming more in, I am enjoying events that previously I’d have shied away from. As a result of my minor change in attitude, I find myself joining a body of people who make up North West’s greatest entrepreneurs, and also joining the board of one of Manchester’s finest orchestras.

It is worth offering a word of caution. I am blessed with a great team of people working at UKFast and our other emerging businesses. I was given the advice by someone who understood me, and our business model. If you have major weaknesses in your business, or if your business relies on you to drive it forward, every minute of the day, it is not advisable stepping back too much too soon. Perhaps try it one department at a time.

If you are wanting to grow to the next level, ask people for help. You will be amazed at just how forthcoming great business people are. I only wish I’d asked sooner!

Stood in the Great House on the hill looking at a photo of Sam Branson and his friends, I turned around and Richard walked up to me arm outstretch and with a warm smile he bowed his head gently and welcomed me to his home. It is the greatest thing for me to meet such a distinguished businessman. I have many friends who have become incredibly successful. Most of them though are particularly hard with their staff and rule their businesses with an iron rod. Richard is someone who clearly breaks this mold and it is refreshing to see that he is a million miles away from the ludicrous business ethics they portray on The Apprentice.

It didn’t take him long to suss me out and pretty soon we were discussing sport. He is currently in training for the Virgin sponsored London Marathon. He had already heard I was a keen exerciser and immediately asked if I’d like to run with him. A couple of Richard’s guests arrived for drinks, they were staying on the nearby island. They owned and developed Vale and Beaver Creek in the US. (An amazing Ski Resort) During the conversation with Janet and Paul from Beaver Creek, one thing stuck out and it made an indelible mark in my brain that I think will be there forever.

Richard said, “well, if you say Yes! to everything, you are going to have a far more interesting life.”

In my 41 years on this planet nobody has ever give me such great advice or such a great directive. And it makes perfect sense. How many of us just potter through life and procrastinate. I have only been on the island less than a week, but I am 100% sure you will never see Sir Richard Branson procrastinating. He is a decisive character, who doesn’t stop for breath.

Before leaving for bed, I asked what time we should meet. He said “pop around to the house at 6.45am and just shout me if I am not up.”

I didn’t sleep a wink that night, excited at the prospect of continuing a great conversation with a fantastic philanthropist and entrepreneur.

We have since run for a number of hours together and I have had some solid business advice during my time following in his great footsteps. Advice that once you have heard it appears like complete common sense. However you could read a 100 books and find 50 different ways from a variety of experts which all contradict each other. So to hear it from someone you respect, immediately fills me with confidence. And actually now we have discussed it, I totally understand and I cannot wait to get back to UKFast and start implementing some of these great ideas.

Yesterday I ran with him a little later than before, and I reminded him of what he had said to me and what an impact it had.

I explained that you could have written an essay, yet in one short sentence he summed up just how simple you need to make it.

“If you say Yes! to everything, you are going to have a far more interesting life.”

What a great piece of advice and for anyone setting out as a young entrepreneur, in business, in school, wherever and whatever you are wanting to do, this is good advice. It is a simple strategy that I can promise you Branson lives by. He is a man with a large appetite for life and it grows bigger by the day, and I am sure his positive attitude towards just doing things straightaway, off the cuff without procrastinating has to have something to do with his enormous success.

I am very interested in how he portrays his feelings on this subject, as he decided to use the line as subject matter for a column he is doing for the New York Times. It is definately something to look out for.

Lawrence Jones UKFast

Dedicated Server Hosting, Manchester

But in real terms the journey started way before. And if Richard Branson has taught me anything, the brand experience is truly transferrable between Virgin businesses.

My first encounter of Virgin was Culture Cub. A great band in the 80’s. They wrote a song called Victims, which has truly the best piano introduction of any pop song.

I went on to approach Virgin Records years later with a demo after recording a song called “Whenever the Leaves Fall” on a load of old recording equipment once owned by John Lennon. It was in a tiny recording studio, not much bigger than this cockpit.

I spent months trying to talk myself into an appointment at the old Virgin headquarters on Ladbrook Grove and Harrow road, London.

It was there I learnt the art of instant relationship building and the importance of getting to know the gate keeper. I’d ring back in different accents, and the receptionist would say, “is that you again Lawrence?”

I never gave in and one day after hearing the receptionist ask a colleague “is Danny in?” after I asked to speak with the head of A&R, after getting knocked back again, I rang back 10 minutes later and confidently said, “hi there, is Danny in yet?”

I was promptly put through. This technique and confidence has stood me in great stead for many years since. On this occasion I was quickly brought down to earth with a bump after a lady answered the phone.

I said, “hi is Danny there?” “Danny speaking” the lady replied. I was taken aback as I was expecting a man!

In true Virgin style she was lovely and said on the basis that I had got this far, she agreed to see me.
I remember the meeting well, and she liked the track. The disadvantage I had was that I did not have a readily formed band. She was in the process of signing The Railway Children, ironically my next door neighbours in Salford! What is the likelihood of that?

In my opinion they signed the wrong act, and the Railway Children never left the platform. They spent their advance on MGB roadsters and were dropped after never cutting it.

I went on to get an offer from a chap called Brian St.James Carr, a well known solicitor involved with The Sex Pistols, PIL (Public Image Limited) and Andrew Lloyd Webber. He heard my songs and got me involved with a chap called Lawrence Roman an incredibly gifted classical musician who did all of Lloyd Webbers musical arrangements.

He did the clever stuff in my opinion and made Webber look amazing, however I was young and I thought I’d get loads of opportunities like this and I turned it down.

I then made a decision to make it on my own in business first and pursue my music later. I knew I would either be incredibly poor or incredibly rich but it was highly unlikely to be the latter on the basis of how the industry works.

I had also developed some friends who worked in the arts, and I quickly learned that I was not someone who coveted the limelight. I’d have thrived off a publishing deal, but being a star was not a motivator for me.

To be successful in anything you have to devote yourself to it fully. 20 years later, I am still devoted to the cause and although hugely successful in certain elements of our business I am only on the first few rungs of a very long ladder.

And the music? Well one day! That is if I ever calm down my love for developing people. When I met Gail, I sold my recording studio and focussed on developing UKFast.

Not a bad gamble as it turns out. Especially when you consider the odds that were against us.

If you use the Jim Collins 3 circles principal to identify should we have set up UKFast as a hosting business, I’d have quickly identified that this was a daft venture to embark on. However it does demonstrate that passion and determination can on occasions replace common sense and logic.

1. can we be the best at it?
   Well truly honestly at the time, no way. We were competing with multimillion pound corporations. That being said, we have won 6 years out of 10 the ISPA’s Best Hosting Provider accolade, so it is funny how things turn out
2. are we passionate about it?
   Absolutely. After trying to host our own domain name thegallery.com we had appalling trouble with a business called Newnet. Peter Coates (who recently sold his business for £3m) and his son Gary had huge potential, however they were techy people and appallingly arrogant. My wife just reading this laughed and asked if that was tetchy or techy? They were so bad that when we moved, we simply left our equipment with them as we couldn’t face dealing with them further.
3. is it financially viable?
   Well, if I’d known the difficulties ahead, I would not have ventured down this road. We were self-funded, which is a posh way of saying we had no money; so everything had to work immediately. We had to work so hard around the clock, if we made one error, we were dead in the water. That was the simple truth of the matter. Not something you want over your shoulder, yet that being said, you wont get a bigger driver! If I didn’t sell, we didn’t eat.

Times are very different now. I have 2 wonderful kids and a wife, who is still my business partner, with the added responsibility of a working mum. We have been very lucky. We still have no debt (which is a posh way of saying, now we have money in the business) and we have had numerous offers from competitors to buy UKFast including one for in excess of £50m.

But it is not the money that motivates us, it is the journey that we are on, and I simply love every day and I live for the challenge.
So why Necker? Well, when I was turned down by Danny Van Endon at Virgin, I set a goal. Right, I thought, I will get there myself. One day I will do business with Branson and Virgin in some capacity. I will become successful on my own.

A few years later, I hired a Grand Piano to the Virgin company for a new artist at a place called the Boardwalk in Manchester. I remember the Fax Header, with all of Richard Branson’s businesses and locations. It was incredibly inspiring. It had Necker as one of the destination boxes to tick. It was then that I decided, “I’d like to go there and one day meet the man behind the company.”

Last year whilst staying at The Lodge another property owned by Virgin, I said to Gail, we need to find out who hosts this business and get them as a client. It transpired they are already a customer, and have been a happy one for a number of years. We also host UKTV which is owned by NTL part of the Virgin Group.

And 15 years on from that Fax and that initial goal, here I find myself, mid air on the way to paradise.

view from the main house, Necker Island.

Lawrence Jones

I asked a couple of members of the BA staff, does BA stand for Bloody Awful, after the worst experience I have ever encountered of substandard behaviour by representatives of BA.

I was checking in proudly to my first class seats at the BA counter in Manchester, when I met the second rudest woman I have ever had the misfortune to meet. We had telephoned the night before just to ask advice on the recently introduced ESTA. (An official government document required if you are flying to or through America.) The advice we were given by BA was “don’t worry about it, arrive at check-in in the morning and we will deal with it then as technically you don’t need one as you are not staying in the US.”

We trusted the advice and when checking in, told the lady at the First Class counter why we had not filled out the ESTA as per our instructions from the BA staff the previous night. At this point she categorically refused to check us onto the flight and promptly blanked us. I asked for help, and pleaded with her for someone more senior who could assist.

Enter (stage right) the rudest woman I have ever met. She arrived with a plastic smile that she maintained for the best part of 45 seconds before laying into my wife who was beautiful in her calmness. The BA official told us we should have filled out the ESTA online and that we should have and I quote, “put that you are staying in Miami in the destination box.” I explained that our final destination was the British Virgin Islands, I didn’t dare tell her it was Necker. “we advise people who are traveling through the US to the Caribbean to put down they are staying in the Continental in Miami.”

I explained that this would be incorrect and that this was a US official immigration department document!

Without another word the 2 rude BA staff disappeared.

We were kept waiting 40 minutes. Powerless and no other members of BA staff were prepared to help. When we asked for help, they said, “we are not getting involved.”

It really was like a farce. And if she hadn’t made my 6 year old burst into tears I’d have have been laughing in disbelief. We had turned up to enjoy the first class experience.

Enter Simon, a scruffily dressed man in jeans and a creased polo shirt.  ”Because of the delay at check in and that my staff members had not known how to deal with the ESTA, we are able to board this flight to Heathrow, but unfortunately it was now too late to attach the luggage to the connecting flight.”

He advised us that he had personally seen to it that the plane to Miami would wait for us. He apologised for the behavior of the 2 staff and he assured me we would be met by ground staff and hurried through at the other end.

It was clear this man just wanted rid of the situation. He was working on the principal, Out of Sight Out of mind. (perhaps a new management course BA are running)

My 6 year old asked me , “Daddy, why was that lady so rude?” and I was unable to defend her.

This farce had actually delayed the plane leaving Manchester and stressed 100 or so other people also connecting to Miami and other destinations.

On arrival at Heathrow, there were no ground staff waiting to assist us between the planes. Luckily everyone else just managed to get their flight to Miami, but no surprise, we missed ours waiting for our luggage.

I saw the striking BA logo with the words CUSTOMER SERVICE in massive letters. Fantastic I thought. I’ll pop over and get some help.  The 2 ladies (who reminded me of Les Dawson’s characters) with folded arms grunted back at me when I politely said, “I don’t suppose you can help and tell me where to go, we have missed our flight.”

“We’re baggage.” I continued and the other one piped up, “have you a problem with your baggage?” “No” I replied, “well we can’t help you then. Like my friend told you we are baggage” They carried on talking and I couldn’t help pointing out the irony in how they described themselves.

Walking away I pondered, does BA stand for Bloody Awful. It should do!

Eventually after a series of equally idiotic encounters with various Bloody Awful staff I found someone who was lovely. She was kind and called Jeanette. However the damage was done. The brand was dead in my eyes.

She did start quite hard like the first Bloody Awful staff in Manchester, telling us that as we had missed the flight and it was more than likely non refundable. First class tickets can be as much as £9000 each I didn’t dare ask Gail how much she had paid. I must have turned white with the sick feeling. 4 tickets wasted. 3 demoralised girls, 2 hours extra waiting and 1 missed flight! Jeanette quickly realised what had happened.

She explained the check in staff in Manchester were all agency staff. She fixed the ESTA issue in a few minutes putting “IN TRANSIT” in the destination box.

She went on to explain they had not had a pay rise in 2 years and that they had no idea if their jobs would even be here tomorrow. “The spirit is dead, and I am so sorry you have had all this trouble.”

Every cloud has a silver lining. And thank God, Jeanette booked us on to a Virgin Atlantic seat. One of our daughters, the 3 year old had some sort of anaphylactic reaction on the plane and needed emergency care. 2 doctors on board helped out giving her adrenalin injections, oxygen and salbutamol. Nikki, the Upper Class Senior Cabin Crew team leader was amazing, along with her team particularly Ross and Sacha.

We sat on the floor of the cabin outside the cockpit. The captain regularly came out to check on our 3 year olds well-being and after nearly the entire flight she recovered miraculously as kids do!

So how does something so great, become so Bloody Awful? Fancy not rewarding your staff and undermining them so they don’t know if their jobs are safe. I can’t imagine the people at the top have had similar pay problems?

British Airways is overweight in some areas and anorexic in others.

In our business if you have a potential weakness in an area you invest in it, and you allocate the best, strongest most aligned individuals. You certainly don’t cut back.  The problem with BA is they have multiple areas of weakness, so as fast as you build relations with the likes of Jeanette you have sledge hammer Customer Services or disconnected agency staff with their own challenges. Invariably you destroy the brand value.

I think one of the issues BA also has is whilst they are busy infighting, arguing over pay and bureaucracy, the Virgin Atlantic team is taking conflict very seriously indeed. Going about their business with the Sun Tzu approach.

“He will win whose army is animated by the same spirit throughout all its ranks.”

Well, in my mind BA does stand for Bloody Awful and although I have enough free airmiles to fly around the world 7 times, I’d sooner pay to fly a proper airline. Britain’s best airline Virgin.  And I wouldn’t swap our seat on the floor next to the loo for a BA Experience.

Lawrence Jones
UKFast

However, what is really going on behind the scenes. He has clearly behaved stupidly, but is it our business what he does in his private life? Are all the people judging him in the media squeaky clean? I doubt it. But nevertheless, whenever the TV is switched on there he is, in the public eye.

His recent apology in my opinion is farcical. He should not apologise to the world, his issue is a lot closer to home. In my opinion he is apologising purely to save the Tiger Woods brand. The potential lost revenue bad publicity brings. Everyone remembers the Ratner story how one of Britains biggest brands fell out of favour overnight, quite literally.

The reason why he shouldn’t be apologising for being a sex addict or whatever ludicrous title they are brandishing on him, is because the same ingredient that got him into this mess is the identical ingredient that made Tiger Woods the most amazing golfer that has walked this earth so far.

This is his obsessive gene.  He should not be going to therapy to quosh this gene, you will kill the golden goose. Yes he needs to stop behaving like a twit and pull his finger out and whatever else (pun intended) and obsess on his golf.

The cycle of success goes like this.

1. Work hard, focus.

2. Start to get results.

3. Become successful

4. Celebrate, take time out and start to relax

5. Ease off on the disciplines that made you suucessful

6. Focus on other things

7. Start to fail

8. Completely hit rock bottom

9. Decide to make a change and improve.

Back to number 1 again.

Ironically if Tiger Wood’s family are behind the “public apology” his mother who laden with diamonds (no doubt gifts from her sons wealth) and others, although meaning to help, will start to sabotage their very existence.

And the one person who can help? The one person who understood success and the disciplines needed to obtain greatness. Tiger Wood’s father, who is no longer alive.

It is little wonder then when such a great mentor and leader dies, that the son starts to fail without the guidance and discipline close at hand.

That being said, obsessive characters can choose to focus on a great many things. The fact that he chose sex and other people away from his wife tells me that he lacks variety. The variety that he got from golf in the early days may have worn off. “Will I win this tournament?” eventually became, “of course.” Which in turn leads to stages 3 and 4 which invariably mean poeple take their eye off the ball.

So what is the best for Tiger Woods now? I can guarantee going to some posh clinic for sex therapy is NOT the answer. This just means he focusses more on what became the problem. He needs to do the opposite. Tiger Woods has the ability to fix this problem (if it actually is a problem) in a matter of seconds. A simple decision to say “no” from a man with the level of determination he posses is enough.

But you might be saying “he shows incredible weakness by his actions”, possibly, but again, he is just a man looking for variety. And due to the abundance of variety he has had in the past, this guy needs to get a whole heck of a lot of it. The variety of will I get caught or wont I replaced the will I win or wont I.

This is a competitive man. Yes he has acted unkindly to his wife, but we dont know the full story, there may be more to the saga in his home life. If his family and true friends have his and their best interest at heart, they need to put a set of golf clubs in his hands and march him up and down the course until he has it out of his system.

Personally I wish him all the best. He shows he is human and I think he has been found out for a crime that many people do day in day out, but just hide it very well.

It is not something I can do easily, switching off, in fact my idea of switching off and winding down are very different to most.

So what do I mean by making the most of very hour? (that god sends), thats the old adage that I remember from the “olds” in our family. Without the technology advancements I still find I am being taught lessons I was previously told in a former life as a child.

It is easy for me, I had a life threatening moment. A realisation that I was not immortal and that OK, I escaped death this time, but at some point we’d meet again face to face. When you have a moment like that, you realise that everything around you is precious. Every moment.
I remember being pulled from the hole which the boys dug me out from, with the worst headache in the world. My new life was literally moments old. I had been reborn in a funny sort of way, this was undoubtedly a second chance. And the thing I remember most, is the feeling of Rob’s lips on mine. They were so soft it was incredible. I better explain…Rob was one of our friends on the trip, a thoracic heart surgeon, handy to have around when you need resuscitating.

I asked myself a question as my life ebbed away that day. What have I achieved? I had left nothing. In fact I wasn’t a great man, if I am honest I was a selfish man. Not deliberately selfish but nevertheless I was certainly not a happy man.

By having this moment of truth, when I came around, boy was I on a mission to rectify things.

I remember removing 2 drips and my ECG and checking myself out of the hospital. I had a life to lead.

And do I live every moment now? Absolutely and I love getting a different perspective on life. And this is where time out is so important. This morning I came down stairs to watch the sun come up. I am on holiday, the girls are all sleeping. But I am awake, so I cannot lie down. My brain wants to go and do things.

So as the sun comes up in the beautiful Caribbean, I look at my watch and see that it is 10.02 am in the UK and I am reminded of all my friends and family over there. This is a great time to reflect. By 10.am on a Saturday morning in the UK, I’d have already done 60 minutes squash, had a massage and finished the first in a string of meetings. But being grateful is an important ingredient if you want to find true success. True happiness. It is something I try and do regularly, but nothing beats being away from everything and everyone to truly appreciate them.

At first the world here looks very sleepy. But the birds are singing. It is still dark. The Concierges are having a cup of tea and a well earned chat after a long night. And down below the restaurant is awaking. The banta is loud from the kitchen and the world is alive. You see peoples true personality first thing in the morning. The staff here at the hotel are fantastic. They are so well mannered, polite and they conduct themselves in the most professional manner. Not at the moment they’re not! They are laughing loudly, flirting with each other, throwing stuff, they are playful. They are much more fun! You develop much stronger relations with people when you around them when  they are being their most natural.

So when was the last time you took time out? Proper time out?

Are you too busy? This is a common reason people give for not having the time to themselves. People generally and sadly don’t see the value of time to yourself. Time to reflect.

This is not selfish, wanting time out. This is an absolute necessity if you want to find true success. And true success does not mean the amount of money you earn. You can be rich and unfulfilled. You can have nothing and be the happiest man alive.

That being said, every successful entrepreneur I know, values time to themselves and sets aside time away from their normal schedule.

And this is why holidays are so important. They need to be regular. I don’t care what sort of dynamo you are if you are not slowing down and taking stock and also rewarding yourself for the hard work you put in on a regular basis, you will eventually collapse. You will not sustain the ultimate success you are chasing, worse still you may end up meeting your maker a little earlier than expected!

This is a happy subject, first thing on a Saturday morning. But actually it is. Life is for living. You need to cram as much into every day as you can. Have you ever wondered why some people, the really successful ones ever manage to arrive at this destination. Put simply is that some of these people will achieve more in a month that normal folk do in a lifetime.

Imagine if you lived until you were 1000 years old. Imagine just how rich you would be. What would the equity in your house be worth then! You might not be particularly looking your best! But think of all the things you’d have accumulated and the wealth of knowledge you’d have too.

But its a good way to look at it. Successful people and entrepreneurs maximize their time, they don’t sit still for very often and they put their brain to work from the moment it wakes up. That being said, I am going to finish this coffee, steal 2 minutes staring out to sea walk along the beach, then I am off to wake up the girls and squeeze every drop of juice out of this magical day!

Go have a great one.

Loz (UKFast)

I have been lucky enough to have met some incredibly successful individuals over the years, particularly in sport, business and music. These are 3 very different areas and you would think they all require very different needs to make the individuals rise to the top of their game.

In reality though, the answer is “not at all.” The people at the top of their game whatever their profession, share common values. This is evident in all successful people. You will hear experts on this matter talk about “passion, determination, motivation, self-belief.” Yes these are all common in high achievers, so they are the obvious ones to get picked up. They all might also eat 3 meals a day and this does not guarantee success. It is also easy to assume that the confidence a successful person has, once they have achieved greatness, was the same at the beginning of the journey, and this is not always the case either. So what is the secret common ingredient?

It is simple when you think about it. What is the most precious commodity known to mankind? The one thing in life that cant be cheated. Time. Successful people all understand the importance of time. By understanding the clock is ticking, just like in a race or a sporting event, every minute is a minute wasted when you are not working towards a greater goal.

Ironically, it is the one ingredient we also have in abundance, so much so, in my opinion this is why we take it for granted.

The only reason I started to become successful was after a near death experience. Once I experienced the possibility that death was just around the corner, I realised that life was to be lived. I made the slightest change in attitude towards time, and this made a massive difference to everything I touched from then on in.

The answer to every question is “do it now.” If someone had asked me before my accident “do you want to go to the gym?” or “do you fancy organising the house?” The answer would have probably been “maybe later” or “tomorrow.” Ask me the same thing now, and if I now say “tomorrow” it will be because I have genuinely crammed so much stuff into today or rather my wife has! My wife grasped this concept at the same time. When Gail arrived in France and found me in a hospital attached to 2 drips covered in wire and hooked to all sorts of contraptions, it was just as real for her on the other side of the fence.

So when you are doing your New Year’s resolutions. Scrap them all and just do one. Make a conscious decision to treat time as leverage to do more. Imagine what would happen if you crammed in a weeks worth of achievements in to a weekend. Pretty soon you will be doing a months worth in a week, and when you get super efficient, there are people who achieve more in a year than most people do in a lifetime. Think about it,  in today’s society, doesn’t that automatically make these people more successful.

So today, and what better day to make a change, New Year’s day; take 3 things that you have been putting off and just go and do them, now, with out hesitation. See how much better you will feel, then tomorrow, just do the same, and so on.

All these small achievements will amount to massive change a year from now. Try it. It is easier than you think. After all what have you got to loose? Only time will tell!

Time is the most underrated commodity in business and life in general. Have no regrets and live life to the full.

Happy New Year and have a great 2010.

Lawrence Jones

In fact if it wasn’t for a pretty horrendous experience when trying to register and host a domain called theGallery.com, we’d never have changed direction and set up a business in the hosting arena. And I suppose it was the “bad experience” which forged the direction we took to provide the very best in service right from the outset. It was this start which also gave us an understanding of exactly how a client feels when the hosting provider goes wrong or doesn’t listen.
If you are a client of UKFast and you ever have a problem, write to me or pick up the phone. I hate having matters left unresolved and I cannot settle when I know a clients server is down.

Although it is a decade ago, I remember choosing the name UKFast very carefully. The name needed to reflect exactly what we were about. UK, obviously for it’s location, Fast, because we hated slow service and slow connectivity, .net because we were a network and hosting related. Partly too because the .co.uk version had already been registered. It took us 3 years before we were able to acquire the UK TLD version of UKFast.

We must have trawled the who-is directory for 3 days trying every name possible. It was during the boom so the world and his dog were registering every derivative of every word. Design agencies were popping up everywhere linking colours to animal names. Blue Pig, Black Sheep etc. You can almost pin point a company and its date of origin from the style of the name.

So 10 years on what has changed? Well just about everything, in fact it is easier to highlight what has NOT changed. Neil Lathwood, then a teenager working in a computer shop, found by my wife on a search for someone who could network some machines I’d sold. He came in a for a days work experience and never left. He is now the IT director and one of the most well respected boffins in our industry. It is safe for me to say, I do not know a harder working man on the planet. His desire to continually learn and stretch boundaries is only matched by an identical skill inherent in my wife. Together we formed a solid senior management team and 10 years on we continue to disagree and challenge each other. We are considerably more beefed up now with Jonathan Bowers, communications director and Paul Harris, marketing director, yet we all still have to learn new skills every year to ensure we are capable of managing a continually changing business and horizon.

So what lies ahead in 2010. I am so excited by the challenge ahead this year. Even more so than usual. Last year saw UKFast able to compete with a bigger marketing budget. It is one of the challenges of funding a business privately and not borrowing form banks. We have seen many businesses fly past us on our journey, a lot now we have caught up, some we have overtaken, the others give me the challenge and the determination to continue to grow UKFast to be the best of the largest business to business hosting providers in the UK.

Last year we saw the benefit of the Castell Cidwm acquisition, a hotel at the foot of Snowdon in the National Park in Wales. It is an invaluable asset used for training and team building. It is a place where status is removed and replaced with rack-sack and compass, a place where team members can see their managers in as much pain as they experience themselves. We have run more than 40 trips touching more than 100 staff. Put simply it cements all the people who invest time and energy down there and lifts camaraderie when we are back in the office.

This coming year we are focussing on growing the business further and we have some exciting announcements expected in 2010. We are also exploring the opportunities of some potential acquisitions and some new services which will compliment our existing offering.

In the mean time, to everyone who has helped UKFast grow, people past and present, thank you for your ideas and contribution. To our amazing client base, thank you too. By having such a strong client base we are able to invest in infrastructure that ordinarily none of us would be able to afford singly. Thank you for having the foresight to choose UKFast and if you are not already a client I look forward to meeting you one day on our quest to speed up the Internet and improve the way we all do business online.

Happy Christmas.

Lawrence Jones

It was 11 years ago at Granada I first used the Grand Ballroom at the Palace for an event. It was to raise money for the Christie’s For Cancer Appeal. The night was a huge success and I fell in love with the room. It is the perfect room for hosting a ball.

I knew the hotel well, as I’d originally played the piano there in my early years when I first came to Manchester. I had some great memories of the place and I made some fantastic friends. It was during the era of Les Miserables. And the cast used to pile in there for a few drinks after the show, before dragging me out until dawn. It was a real experience and my links to the area so strong, I bought an apartment in Oxford Place next door.

Years earlier I had my first job in a shop called A1 music, right opposite the Palace on New Wakefield Street. I did a range of jobs, from brushing up, to decorating. The funniest of these jobs, (although not at the time) was when Ann the proprietor asked me did I know anyone who could do plastering? Fancy asking a 17 year old for advice on building. Of course I promptly answered, “I can.” I had seen people plaster many times  with the houses my father used to renovate when I was growing up. I failed to mention my specialty was demolition.

The plaster eventually went up and although not particularly smooth, I was quite proud of the job. I spent that evening building all the furniture for the room. The next day I was greeted by Ann’s husband Graham who was furious. He marched me up stairs to see my handy work. All the plaster had peeled off the walls and had covered all the brand new furniture. It had then promptly dried over night!

I did a variety of jobs at A1 including their book keeping, but it was the selling I enjoyed the most. As a “Saturday boy” the professional sales guys hated me in the sale floor, so I was only able to cover for people when they were on their lunch.

Guaranteed with out fail, every lunch I would have a field day selling. I learned that by being honest and directing clients to what they needed as opposed to what the thought they wanted was a great recipe for success. I also realised I only had an hour, so I concentrated my efforts and honed my craft.

As I held the record for the biggest sale in the company’s history, Ann was much aggrieved when the sales men clubbed together and convinced Graham to put me in the basement wiring up reconditioned speakers.

Happy to accommodate, to the basement I went. It was there I was told to answer the telephone and I learnt a knew skill. I was now only able to sell when carrying the speakers across the floor. So this is precisely what I did, and I learned how to get to the point almost immediately, and with in months, we had sold every pair, with me selling the lions share. On the telephone I was also developing relationships, there were a few massive deals where I convinced the keyboard player of a touring band who were playing at the Apollo, who were number 4 in the charts at the time to come in and part with £21,500. Eventually Ann forced Graham to concede that it was ridiculous to bury someone showing promise.

It was around this time that I got my first job as a professional pianist, and rather than rock the boat with the other guys, I moved on and decided to use my musical talent to further my career. Which brings me full circle back to the Palace.

The event on Saturday was seamless, from the outside at least! Behind the scenes, the band, Clem Curtis and the Foundations were without a drummer who had broken down in Nottingham, and with 45 minutes before the start, I called my brother-in-law to ask for help. Dave is a fantastic drummer and agreed to lend me his kit, so we could get it set up and sound checked whilst everyone enjoyed the champagne reception upstairs. He also offered his services as a stand-in drummer too!

There is a saying “you cant chose you family,” and if you could, I couldn’t ask for a better guy. His attitude and calmness meant I was able to enjoy dinner and even with 30 minutes to spare when the actual drummer turned up, I couldn’t have been more relaxed.

On hind site though, it reminds me why I dont do this sort of thing for a living anymore.  If you think computer hardware is unreliable, you should try managing musicians!

I also was reminded of what I loved about event organising too. Giving pleasure to so many people is so rewarding. Being on this side of the fence too, where I was the client and the organiser, meant I could make the right decisions there and then. The team comprising of Gail, Rach, Paul and Jonathan literally had the entire evening organised and scripted to the minute. I could not have asked for a better team. Jim Collin’s description “the right people on the bus can be moved anywhere” was demonstrated by the way my events team, comprising of a few of my senior management team, changed roles as efficiently as a chameleon changes colour. But although I had great fun revisiting this former profession, I would not swap what I do now for the world.