The drive to Manchester 5th September 2010

I closed the big black wrought iron gates. Stared hard back at the home I’d helped build, I painted that house. It was a beautiful home, but one that housed so many sad memories. It reminded me why I was going. I didn’t want to leave, I simply had no other options.

I had already said goodbye to my friends at school. It had all happened so quickly. One minute I didn’t have a care in the world, my focus was on next seasons rugby and the place I’d earned on the 1st XV. Then suddenly I was told I couldn’t remain at the school. My parents could no longer afford the school fees.

I never really believed this and as I stared through the gates I shook my head thinking at the double standards as my sister remained in her school. If one of us had to give it up, then I am glad it was me, but the devastation I was feeling knowing I would never again feel the exhilaration of playing in front of the school, representing the greatest schoolboy rugby team in Wales. An honour I had worked thousands of hours training for. I can never put this feeling into words. It was simply unbearable.

I opened the door, climbed in the car and faced forward. This was the end of everything and everyone I knew. I felt the resentment, like fuel pouring onto a burning fire. I was raging. I still am if I think about it.

I was never to return to Garden Cottage in the same capacity. I lost all my personal belongings, my identity, apart from a cricket bat, a photograph and a diary I do not have one a single thing that is pre-1986 in my possession. My parents sold the house shortly after to buy a hotel, all my belongings were thrown in a skip, so I never got to close that chapter of my life.

Its an emotion I use to power me through life, it gives me a drive that I still have never witnessed in anyone else I have met. I don’t mean to belittle anyone elses drive,  as so many people achieve so many great fetes, however I genuinely believe that the sequence of events that unfolded created a strange combination of hulk like properties that are truly imbalanced and disproportionate running through my veins. I have searched the globe to find a kindred spirit and continue to do so.

For many years I went from one disaster to another. No matter how hard I tried to be successful, my emotions were so extreme I was unable to win small, and consequently when I made mistakes I’d lose BIG. My father called this the snakes and ladders principal.

Then one day it changed. Meeting a girl in Manchester with the same surname as my late grandfather’s football team, I looked upto the sky, and nodded. The difference between coincidence and destiny is simply your outlook. A “cup-half-empty” person sees “coincidence” and “cup-half-full” character sees “destiny.” This was destiny, off the scale. The girl I refer to is 10 years my younger and still is funnily enough, she is my now wife Gail. She saw something in me that no one else saw and she is the only girl who has the strength of character to harness the passion in side of me, giving me direction and something to fight for.

It is this focus that determines whether or not people like me are absolute failures or absolute successes. Together we have both leant so much. We have become proud parents and I look back at Garden Cottage a house that I once thought as the ultimate dream that never was and I look now at my 2 girls bouncing around this place with my 2 dogs Indie and Lara dancing to Abba. Funny isn’t it, eras change, people change, different places, yet I cant seem to escape Abba.

I remember something Richard said to me on on Necker about his own personal drive. He said something along the lines that he is a different person now than he was 20 years earlier. He never conceded that he had less drive or determination, he is far too competitive for this.

Consider this, my runs with Richard Branson were all well over 2 hours in length. He was 59 years old at the time, now 60. Imagine what his drive was in his youth. I believe what gives Richard his youthful spirit and determination is the fact that he is still pumped full of testosterone and he is clearly proud of the fact.

Driving down the hill that day a tear rolled down my left cheek. I brushed it away with my shoulder. I remember every heart beat. I looked left at the huge garden wall unable to see a thing as the tears rolled uncontrollably, I gave up trying to wipe them away shaking my head slowly. I will never forget this feeling. The feeling of having everything taken away from me. I don’t want to forget the feeling either. The pain. This is the very same pain that drives me harder than anyone else on the planet. This is the drive that I now have learnt to love. This is the emotion my wife learnt how to harness. She knows how to open the furness door. She knows when to shovel in more coal and which direction to head me in. She also understands that once I have started, there is no stopping me and this trait makes the initial target so important.

I love a target. I love to compete to the bitter end. I love winning and I even love losing because I know I will have competed beyond comprehension. I just love fighting. I love pain, there is solace in pain. I remember on the rugby pitch I never lost my cool. Once in the USA, in New York I went to watch Pete my best friend play rugby. The oposing team was a man down. I put on a shirt to help the opposing team, and Pete walked off the pitch. He was very calm, but said, “there is absolutely no way I am playing on the opposite team to Loz.” They were curious at what Pete meant. Pete was always shrewd and suggested, “well if you want to see what I mean, pick anyone from the backs on our team and we’ll swap him.” We rejigged the numbers, they took the biggest guy and a I ended up playing for Pete’s team. We destroyed the opposition, we systematically dismantled them limb from limb. I organised the backs and the forwards into a military unit. I held everyone accountable and everyone one on our team knew what it was like to fight within an inch of your life.

There are a bunch of Americans who will never forget that day. It was a day they had never worked harder. A day they raised their standards where everything they tried just came off. Somehow these guys who didn’t grow up going to sleep with a rugby ball in their bed and weren’t drilled like Pete and I, played out of their skin. The pitch was hard and the blood and hits were extraodinary. It was an amazing occassion, one that I cherish. I made some great friends that day on both sides of the park.

How you harness the power inside of you is crucial. Your future balances delicately between success and failure in everything you do… but it doesn’t have to.

Firstly you need to understand your strengths and weaknesses. Strengths deployed at the wrong time are sometimes peoples downfall. I am lucky, I have Gail. I not only let her choose the destination, everything I do, I do it for her. I take it personally.

Secondly you need to understand what drives you, what motivates you. What events in your past really stir up emotion. Quite often these are your “limiting beliefs” and they are actually the things that are holding you back. For example, if enough people tell you you wont be good at something, eventually this will rub off and effect your performance. You have to listen to this then stand up for yourself and tell yourself “you are great,” then use the negative comments of others to drive you.  Stuff everyone else’s belief in you. You are amazing, truly amazing. Be inspired, be properly inspired you only get one chance at this life and this is your opportunity. Switch off your television, go and give your wife girlfriend, boyfriend, husband, children, friend, in fact give everyone  a massive hug. Embrace everyone, embrace life.  Get your running shoes on and get off the sofa and stop reading this blog and go and run and try like you have never tried before.

If you are looking to learn how to motivate others or you want to come and join me on my quest, pick up the phone and give my team a call. I am waiting to hear from people just like you. Thank you for reading. Be inspired. Loz

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  1. Susie says:

    AWESOME!
    Live with Belief and Passion!
    Keep on making a difference.

  2. Love you too kiddo! Still buzzing from Wales. Can’t wait for Monday. Are you coming to the BBQ at our today?

  3. I have known Lawrence since my first memories (he’s my bro) I grew up with him.

    I remember Garden Cottage, and I remember how passionate Lawrence was as a child to rebuild that house somewhere else, where the whole family could live, happily. He even stole the plans from his fathers study!

    It is amazing to think that he is achieving this with Castell Cidwm a far nicer home even than Garden Cottage, on the most amazing estate where the house sits proudly at the end of the largest lake in Snowdonia. I am on my way down there tonight with new recruits from UKFast. Every new starter goes through their induction down there in the Snowdonian National Park. You have to see peoples faces as they arrive to really appreciate Lawrence’s vision.

    Castell Cidwm is a real life demonstration of how BIG dreams are achieved from life long goals. Rich (in design) used it last summer for his entire family. Stephen and Dara are planning a holiday there soon with their new little-one Dillon.

  4. Kerry Gill says:

    On the subject of Loz getting focussed and never stopping, what Loz did with UKFast is a good example of this.

    How many people in their right mind spend 11 years building a business in an industry where they have no experience, as a direct result of poor customer service from the then, market leader.

    2 years ago, that same company was sold for less than a 12th of UKFast’s current value.

  5. David Holt says:

    Amazing story Loz, you and Gail have done so well, we are all very proud of you ! xx

  6. Tristan says:

    Hey, I’d like to know where this blog was before my 10K run yesterday?? Reckon I could’ve battered my time if I’d read this first – stirring stuff, Mr Jones, it’s like a call to arms!

  7. Hi Loz,

    This article should carry a health warning! I read it just before going to bed last night and just couldn’t get to sleep after! Was just lying there with my eyes wide open and my mind spinning with crazy ideas, dreams and aspirations!

    You seem to cleverly emcapsulate a lot of the thoughts that go through my mind here… Thanks for doing so and thanks for continuing to inspire!

    All the best,
    Jonno :)

  8. Paul Oz says:

    Awesome, inspiring words again Lawrence!
    I’m convinced that anyone who has really been through the extended pain and suffering of competitive sport, and enjoyed it, come out of it a completely different animal. Or are they of that mindset in the first place? Probably. Perhaps it takes competition to draw out the controlled aggression, focus, dedication, zen like enjoyment of things that really hurt that from the outside are being endured for very little reason. Better still if at first you get regular batterings, can’t at first understand how the guys whopping your ass are doing what they do, and gradually claw your way up until its you dishing it out.

    I’m not sure about ‘destiny’ though. Its not a word I’m comfortable with…. I don’t believe its decided anywhere what I do in life, its me who decides that. I could call it all off now and trundle on with a much easier life…. but I don’t. Or is that actually what you mean? ‘Luck’ and ‘hope’ similarly…. does that imply I have no effect on the subject in question?

    Not connected to your blog Loz – but just to share an insight that really struck home from my last CEO during our sales meeting – upon a string of sales directors advising what they ‘hope’ to close this month; ‘Hope rhymes with noose’. That’ll stick with me for a long time….

  9. Dawn says:

    Great post – very inspiring. A moving tribute to my own personal idol, Gail, someone who achieves so much with a quiet dignity. What a great team you both make

  10. Ross Keeping says:

    I really like the use of your experiences and emotions to communicate your thoughts.
    As I write this I’m sat in Snowdon the day after tackling a hike. This place is enchantingly beautiful and the setting makes Lawrence’s words even more pertintent and powerful. We did very well yesterday in difficult conditions and I pushed hard. But, reading this entry I want to stop talking about what I could do and go push harder than I’ve ever pushed before.
    I need key messages to help me remember. This is what you’ve instilled in me more than ever today:
    Understand yourself and don’t be afraid to use emotion to drive you forward.
    Target what you want, focus and then believe in yourself.

    Thanks Lawrence for sharing your experiences and helping us all achieve more.

  11. Great to hear you are enjoying Wales. Hope the water isn’t too rough for the raft building! Good luck.

  12. Are you saying I am not quiet and I lack dignity? :-)

    Dawny you are made from the same flesh and blood. You are an Everton through and through, although I am not sure how you girls ended up as United fans with names like that.

  13. I think that hard work you talk about is your destiny. Destiny is something you make. It doesn’t just happen by accident. It will if you let it perhaps, but it is something to be harnessed and controlled. Choose your destiny, like you choose your destination. They are one and the same. Pick your goal and pursue it. That’s what I think I mean. Thanks for your comments Paul, always great to hear from you. LJ

  14. Jo says:

    Great and inspiring piece Lawrence. I think you can achieve anything you put your mind to! I started my own design business two years ago with nothing but an old battered Mac and a head full of ideas! I’m still building up my business and have a long way to go before I can call myself a ‘success’ but it’s stories like this which give me hope and drive to achieve my dreams!

    The cup is always half full.

    Joanne

  15. Thanks Jo. Very kind of you to say so.
    I had a look at your site. Nice! Keep it up and if you ever want any advice, just ask?
    Keep being inspired and never give up.
    All the best. Loz

  16. Great piece Lawrence, really inspiring. I have a story that motivates me in a similar way, it involves the McVities factory and Jaffa cakes, ill share it with you over a beer at the rugby some time.

    As I embark on a significant phase in my development ill keep refering to it and also be getting much, much fitter !

    Colin

  17. Eddy Bennett says:

    Hi Loz,

    I read this post last week and thought it was the most honest and heartfelt one I’ve read yet, I think many people are curious about what drives you and what makes you a success and I believe this post gives us a real insight into who you are. I felt I could relate to the experience you have had and therefore felt encouraged to respond to you privately with my thoughts and also with a personal experience of my own. You then suggested I might consider including it on here to share with others and I agreed so here goes :)

    For the first ten years of my life I lived an idyllic childhood, I went to a great school, lived in an amazing house in the countryside of Mobberley and went on beautiful holidays with what I thought was a perfect family. But then one day after I came home from school I went to my room and found find suitcases of my clothes and belongings on my bed, I went to my Mum to ask what was going on and my world shattered around me, my parents were getting a divorce.
    A short time after we moved to a different house and I no longer saw my Dad, he had decided he didn’t want anything to do with us whilst we were still dependant on my Mum and I haven’t seen or heard from him since.
    I failed my eleven plus that year and couldn’t get into another private school so I had to go to a normal comprehensive, I felt completely alone, an outsider and never really fully adjusted to my new surroundings. Throughout allot of that time I felt anger, sadness and most of all loss, loss of the perfect family, amazing home and loss of the societal bubble that was my school. Almost everything I was proud of.
    There were many times afterwards as I grew up when I felt like rebelling or giving up, but something that always turned me around and never let me throw it all away was a grim determination that one day, I would have the same quality of life, a home in the countryside and most of all a beautiful family. It is this, a mix of emotions that still run through me from my experiences and a true desire to be the best I can be that drives me forward each day.

    I’ll be honest this is the first time I have put my story into words and it is an amazing thing that I have felt I can share it with you, it’s your honesty that makes it possible. I think you have hit on something, that to open up to people allows them to open up to you and that in turn must surely allow you to build stronger and more insightful relationships. All I can say now is, keep up the good work!

    Eddy

  18. Laura says:

    Having worked for Loz for over six years I think this is indeed a great post for others to learn about him, a man I don’t think ever sleeps or switches off!

    But something Dawn said here really stuck out to me, at UKFast I think many don’t know the huge difference Gail makes and I think Dawn quite rightly put it, she does so with a quiet dignity.

    Just wanted to add this as we are always talking about Lozza ;-)

  19. Thanks Laura. Gail is a massive contributer, just as you are. Behind every business man there is a strong woman. How lucky am I? I have the most amazing strength all around me. The woman in UKFast are amazing. I had a drink and hug with Paula on Friday and she came out with us to Panacea after the party subsided at work, it is great to see how she is developing. She like you is a superstar. We have a company full of them.

    Thanks for your comments. It makes it all worthwhile. Loz x

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