My Journey To Necker February 25th, 2010

It would be a great deal easier just to explain that I hopped on a plane and flew there, after all I am currently flying on the smallest plane I have ever been in that we have chartered to take us from Barbados to Beef Island. But in real terms the journey started way before. And if Richard Branson has taught me anything, the brand experience is truly transferrable between Virgin businesses. My first encounter of Virgin was Culture Cub. A great band in the 80’s. They wrote a song called Victims, which has truly the best piano introduction of any pop song. I went on to approach Virgin Records years later with a demo after recording a song called “Whenever the Leaves Fall” on… Read the Rest »

A really BA Experience Destroys Brand Value February 22nd, 2010

Jim Collins recently sent me his latest book, How The Mighty Fall, which I have not managed to prise off my wife yet. If he’d written a British version of this book, it would have to feature BA. British Airways. How on earth has the greatest British brand fallen out of the skies to such depths of despair? I asked a couple of members of the BA staff, does BA stand for Bloody Awful, after the worst experience I have ever encountered of substandard behaviour by representatives of BA. I was checking in proudly to my first class seats at the BA counter in Manchester, when I met the second rudest woman I have ever had the misfortune to meet. We had telephoned the night… Read the Rest »

Tiger Woods Friend or Foe? February 20th, 2010

Tiger Woods is certainly getting a great deal of publicity at the moment. However, what is really going on behind the scenes. He has clearly behaved stupidly, but is it our business what he does in his private life? Are all the people judging him in the media squeaky clean? I doubt it. But nevertheless, whenever the TV is switched on there he is, in the public eye. His recent apology in my opinion is farcical. He should not apologise to the world, his issue is a lot closer to home. In my opinion he is apologising purely to save the Tiger Woods brand. The potential lost revenue bad publicity brings. Everyone remembers the Ratner story how one of Britains biggest brands fell out of… Read the Rest »

Make the most of every hour February 20th, 2010

There is something very special about time-out. We see things through a different set of spectacles. By stepping away and leaving a busy schedule or what even may not appear to you at first glance to be a hectic life, we are able to relax. It is not something I can do easily, switching off, in fact my idea of switching off and winding down are very different to most. So what do I mean by making the most of very hour? (that god sends), thats the old adage that I remember from the “olds” in our family. Without the technology advancements I still find I am being taught lessons I was previously told in a former life as a child. It is easy for… Read the Rest »