“Wake” Up & Start Dreaming April 18th, 2009

So here I am lying on my back looking at a blue sky, watching the clouds change shape. An airplane appears and disappears leaving nothing but a trace in it’s wake. And the question is “what do I do next?” Mid recession, with no clear understanding of how long is the tunnel or how dark it might get, I am drawn back to the hypnotic clouds. There are some things in life you can’t predict or influence, “weather” you want to or not. But do these unpredictable elements stop you from going about your normal business or day to day lives. Of course not. Only in extreme cases, but even these are “blips” and they cannot halt progress. I am reminded of Earl Nightingale and… Read the Rest »

Splitting the Google atom? April 8th, 2009

I had a couple of great discussions yesterday with an SEO expert who challenged UKFast on their “fast servers deliver better results” message. Google actually reduces your cost per click on faster sites and penalises you, charging you more if you have a slow site. FACT. (See the quality score rules in your Google Adwords account.) Why is this? Is Google acknowledging that faster sites give the customer a better experience? Absolutely! Is traditional SEO as we know it dead or is it evolving at such a pace that it has caught a large proportion of the SEO enthusiasts and internet users by surprise? Could it be that speed has always been a major deciding factor in ranking and no one knew about it? Or… Read the Rest »