Resolutions for 2009 December 23rd, 2008

The festivities are but a few days away and the high-street is bursting with last minute shoppers. Christmas will be here soon, with presents under the tree, turkeys in the oven and the much-anticipated visit of Mr Claus. Over the holidays most of us have a few days off when we can look to the New Year. Here 2009 spreads out like a pristine carpet, glowing faintly under the fairy lights of possibility. During this time we have a chance to clear our heads and make some resolutions for the coming year. If you’re looking for some ideas for marketing your online business, I’ve compiled a few which have been discussed in my blog over the last 12months: * I will stay positive. Motivate your… Read the Rest »

Woolworths: Where does all the traffic go? December 9th, 2008

The credit crunch at Christmas is causing no end of hardship for Woolworths plc and Entertainment UK Ltd – both arms of the Woolworths Group. The pair went bust after long-winded financial trouble, leaving other companies feeling the blow. Music and DVD retailer Zavvi, for example, is missing out on countless Christmas profits as its online shop is unable to trade. Its main supplier was Entertainment UK. So where do users go when they can’t buy from their first choice of online store? In this case the answer is: Littlewoodsdirect.com, Yellowmoon.org.uk, HMV.com, Amazon.co.uk and Asda.co.uk. These five online retailers are bidding on the search term “Woolworths” and reaping the benefits just in time for Christmas – savvy marketing if ever there was. Their sponsored links… Read the Rest »