Marketing and advertising spend is often the first thing to be cut in times of economic downturn. And businesses who haven’t decreased traditional advertising budgets in a bid to save costs are positioning themselves to speak directly to those affected. Look at Tesco’s new television campaign – their brand of low-cost foodstuff caters directly for those feeling the pinch. But even whilst the advertising sector as a whole shows a decline of 0.7%, online adspend has increased by 21% in the last year. So why has online advertising increased this much despite the credit crunch? It stems from the fact that the medium offers a relatively low-cost approach to brand building. And it works. At UKFast we operated an “online only” advertising policy for many… Read the Rest »