I was asked in a focus group recently, whether Google allowed a company to put multiple ads under the same keywords. I have always been led to believe that Google does not agree with this, on the basis that it is unfair competition. It merely drives up the cost per click for other advertisers and allows them to monopolise the Google results. I know that from time to time UKFast advertises under the same keyword. However, we do so only when promoting completely different brands. Each brand has a different marketing strategy so it is very unlikely that two UKFast ads are ever seen next to each other. Whilst doing some research, I chose keywords that related to our industry. The two words being ‘dedicated… Read the Rest »
