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SEO Focus Group at UKFast November 22nd, 2006

How do you find out what are the best practices on the net? At UKFast we are privileged to be hosting thousands of web sites. We are able to see who is doing well and whose sites are failing. From these sites we are able to put together a comprehensive guide to the do’s and don’ts of web hosting and SEO. The two are closely linked. There is a wealth of information available on best practices in SEO however who is correct? Is there a definitive list? The majority of people professing to understand the art of SEO are keen to charge you whatever you are prepared to pay, however they are not prepared to give you guaranteed results. It is our aim to help… Read the Rest »

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Attracting the right visitors (Step 2) September 8th, 2006

If you have followed Step 1 then you’ll be getting the visitors to your site and with relevant content they should like what they are reading. So, what next? Do your visitors know what they need to do to become a customer? Take a good look at your site, are you helping visitors to make that next step. Are you telling them what they have to do and making it as easy as possible? You may be surprised to know that many sites out there have no “calls to action” – if you don’t tell the visitor what they have to do and make the process as easy as possible, you can’t expect them to do it. If you use your site as a tool… Read the Rest »

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Is hosting important to success online? July 26th, 2006

Well it’s been some time since I last posted. I have had my hands full, with the birth of my second daughter Poppy. I timed it to perfection as we moved house and picked up a couple of puppies all on the same day. So after 2 weeks paternity leave I have returned to work for some peace and quiet! I noticed that Graeme Hastings from Harper James suggested I elaborate more on the hosting issues and the connections between fast well written sites and successful ones. There is no doubt that speed is now a major issue on the internet, you only have to look at how our obsession with bigger and faster broadband connections is evolving to see how high up the list… Read the Rest »

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Attracting the right visitors (Step 1) June 21st, 2006

How to attract more visitors to your site is relatively easy. Attracting the right visitors who have a higher potential of converting to customers is an art. I start with a simple question. What are my clients looking for? It sounds simple enough, however the majority of websites assume you know all about the product and miss out on the essentials. This is often because the person doing the promoting often is too close to the product. I then have to second guess what search terms clients are most likely to use when searching for my product. If I am selling accountancy recruitment I would focus on 2 elements, attracting clients and candidates alike. A client search term may be “need accountant FCA Manchester.” A… Read the Rest »

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Is customer service important on the internet? June 12th, 2006

Just how important is customer service on the internet? I have very definite views on this subject which are reinforced by my own buying traits. To me the very first stage when creating an online strategy is working out “how do I want to be perceived by my customers and am I prepared to deliver on my values?” The answer to these 2 questions will probably determine the success or failure of your venture. To attract new business it is imperative that you demonstrate that you are a helpful organisation, so a well written site that has a clear navigation structure and helpful information is an essential ingredient. It is also a great investment and one that can save time and money in the long… Read the Rest »

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Optimising your Online Presence June 8th, 2006

How do you create a successful business online? That is the question I was asked last night at a seminar on Optimising your Online Presence. The event was commissioned by Manchester Digital and organised by Don’t Panic and was attended by around 70 marketing professionals from the North West. I break down true online success into 3 categories. 1. Invest in the right infrastructure 2. Respect the search engines 3. Put your web site at the heart of your business 1. As the managing director of a hosting company, I am in danger of looking biased when I say that your hosting platform is a key ingredient, but I am well placed to give this advice. Since 1999 we have seen the rise and fall… Read the Rest »

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